Senior Product Marketing Manager, Kiddom
Personalised teaching and learning for children
Job no longer available
Personalised teaching and learning for children
21-100 employees
Job no longer available
21-100 employees
Company mission
To empower learners and teachers to achieve their full potential by connecting assessments, a digital curriculum, and instruction in one platform.
Role
Who you are
- 3+ years experience in product marketing with at least
- 5 years total marketing experience
- Management of at least one product launch end-to-end
- Experience collaborating with product, sales, and customer success teams
- Proven ability to influence cross-functional teams
What the job involves
- Creation & amplification of compelling messaging on features & benefits:
- Work with the product team to deeply understand the needs of our customers, then craft compelling messaging about the product and its features that resonate with those audiences
- Partner with go-to market colleagues to ensure that product messaging is clearly communicated across channels and campaigns
- Delivering voice of customer and voice of field:
- Establish a key and essential relationship with the product team and help guide product strategy by bringing compelling voice of customer and voice of field to the organization
- Manage Kiddom’s understanding of the competitive landscape and ensure that feature development and launch is positioned in a way that overcomes competitive objections
- Creation of high quality enablement assets:
- Create sales tools to help our go-to market team members understand and tell the Kiddom product story; make the features come to life for prospects
- Collaborate with Kiddom’s creative team to produce collateral for use by both Kiddom field account executives and customer success managers
- Conduct product and messaging training as needed across Kiddom’s ecosystem of team members and partners
- Manage the release marketing process:
- Partner with the product team to understand the product roadmap and ensure that releases are represented in the marketing content and campaign calendars
- Build positioning documents for new features; manage the messaging docs that support other marketing activities
- Build and execute release marketing plans for new features based on the size and importance of the release
Otta's take
Sam Franklin
CEO of Otta
Digital education has become an increasing reality in recent years. Whilst services such as Zoom have provided platforms for remote teaching, the minimal functionality of such services has outlined the lack of digital engagement tools that classrooms require.
Kiddom develops a collaborative learning platform for K-12 schooling that aims to provide integrated solutions to not only remote teaching but also in-person school and homework assignments. The platform allows teachers to assign tasks and to collaborate with students on them, whilst the software gathers data to provide insights on student engagement and performance.
The startup currently provides its services to individual teachers for free, but solutions for inter-institutional curriculums come at an annual subscription fee. Kiddom’s approach aims to provide solutions and fill the gap between remote and in-school teaching, at the same time as integrating student analytics to optimize and personalize the way students are educated.
Insights
Company
Funding (last 2 of 3 rounds)
Aug 2021
$35m
SERIES C
Mar 2018
$15m
SERIES B
Total funding: $56.5m
Company benefits
- Competitive salary
- Meaningful equity
- Remote friendly culture with budget to make sure you can work comfortably from home or office
- Health benefits: medical, dental, vision, disability and life insurance
- Flexible vacation policy
Company HQ
Financial District, San Francisco, CA
Articles
Founders
Ahsan Rizvi
(CEO)After an MSc at the University of Illinois, Ahsan spent a year as a Fulton Collective LLC Partner, before co-founding Le Sensor in 2010. They leveraged this entrepreneurial experience to found Kiddom in January 2015, serving since as CEO.
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