Senior Growth Marketing Manager, Ethos Life
$88-147k
Life insurance provider
Job no longer available
Life insurance provider
201-500 employees
Job no longer available
$88-147k
201-500 employees
Company mission
Ethos Life's mission is to protect the next million families.
Role
Who you are
- Bachelor degree in an analytical field (math, econ, engineering, etc.)
- 2+ years experience in user acquisition marketing
- Any similar combination of education and experience
- Thorough working knowledge of direct response online advertising
- Excellent analysis skills, ability to research and analyze various different types and large amounts of data
- Effective oral and written communication skills
- Excellent interpersonal skills
- Computer skills: thorough working knowledge of intermediate to advanced MS Excel
- Able to work under pressure of multiple projects and deadlines
- Ability to effectively prioritize workload and manage changes in direction
- Ability to interpret and apply required policies and procedures
- Team player mentality
- Possess a strong passion for marketing
- Prior success working in B2C marketing, especially consumer financial products
- Experience working with popular ad networks and ad platforms
- Experience with 1st party audience planning, creation, and testing
- Experience in any of the following types of advertising: video and television, radio and/or podcasts, out-of-home, direct mail
- Preference to be local to the San Francisco Bay Area
What the job involves
- This is direct response marketing. We advertise to drive user acquisition, plain and simple. Every dollar we spend has an objective that is tested and measured
- Success is aligning media strategy with overall marketing strategy, showing ROI on a limited attribution model, and scaling volume across products
- Our test-and-learn methodology requires mindful planning, set up, execution and analysis. This position is for candidates who desire to contribute straight to the Ethos bottom line and be recognized for it
- Work on our paid acquisition channels. You'll work closely with our product, partnerships, and engineering teams and be responsible for our core business metrics
- Ideate, conceptualize, plan, prioritize, and execute on growth experiments. If rolling up your sleeves to execute gives you pause, this is not the right role for you
- Take ownership of online media campaigns
- Optimize at the placement/creative level to directly impact our KPI’s
- Responsible for P&L of each campaign
- Involved in all aspects of campaign set up, creative management, and campaign optimization including internal communication of results, to quarterly performance reviews
- Use your intelligence, experience, creativity, and organizational skills to solve problems with minimum input from others
- Manage third-party ad platforms and ad networks alongside internal tools
- Focus on long and short term objectives and be ready to prioritize when ad-hoc opportunities arises
- Facilitate internal project requests and work with internal teams across the organization
Otta's take
Xav Kearney
CTO of Otta
Ethos was founded to increase the transparency of life insurance, making it accessible and affordable to all. The company want to add openness to the process; losing a loved one is hard enough before one even considers financial implications, particularly with the loss of a primary earner.
Ethos uses predictive technology to rapidly quote life insurance rates and verify an applicant’s medical information. This expedited process allows most users to secure life cover on the same day they apply, a process which normally takes a number of weeks. The company works with some of the biggest providers in the industry, including Legal & General America, AAA Life and Ameritas Life Insurance Corp.
Ethos has been one of the more heavily publicised of the recent wave of insurtech companies, with investors such as Google as well as celebrities Will Smith and Jay Z, taking its valuation to over $2 billion. However, the sector is being hit particularly hard by macroeconomic uncertainty and Ethos has conducted several rounds of layoffs through 2022 and early 2023. Now focused on its core product and revenue growth, it is poised to extend its market leading position.
Insights
Few candidates hear
back within 2 weeks
72% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jul 2021
$100m
SERIES D
May 2021
$200m
SERIES D
Total funding: $406.5m
Company benefits
- Comprehensive health benefits
- Awesome medical, dental, and vision plans that start when you start
- Restricted Stock Units
- Unlimited paid time off policy
- New parents can take leave with 100% wage replacement
- Team training, volunteering opportunities, additional resources, and some amazing Employee Resource Groups: Black at Ethos, Parents, Pride & Shethos
- Our healthcare plans offer coverage on family planning and fertility
Company values
- Serve our Families
- Intellectual Rigor
- Bias for Impact
- Speak Your Mind
Company HQ
Berkley Square - Headway, Austin, TX
Articles
Founders
Peter Colis
(CEO)After an MBA at Stanford, Peter co-founded Ovid Corp in 2014, where he worked as CEO for 4 years before co-founding Ethos in 2016. He has worked as CEO since, alongside serving as a Sequoia Capital Scout.
Lingke Wang
(President)After working as an Investment Banker at Morgan Stanley Lingke gained an MBA from Stanford. He then co-founded Ovid Corp. an insurance company before Ethos.
Diversity & Inclusion at Ethos Life
- At Ethos, accessibility is core to our mission of protecting the next million families. Increasing access means diversity and inclusion are essential to the success of both our customers and our employees. At Ethos, we value every customer and each employee's unique voice, while ensuring they have an equal opportunity to be heard.
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