SEO Manager, The Lowdown
£40-50k
2-5 days a week in office
The research platform for women's health
Job no longer available
The research platform for women's health
1-20 employees
Job no longer available
£40-50k
2-5 days a week in office
1-20 employees
Company mission
To put women's voices at the centre of healthcare research and development.
Role
Who you are
- You have at least 3 years’ experience in an early stage, high growth start up (ideal) or an SEO agency
- Strong execution bias: The Lowdown team are less talk, all action. To fit into our early-stage culture, you’ll need to be a hands-on doer who loves working solo or in a team to make stuff happen at pace
- You’ll have deep expertise in all aspects of SEO including content, technical and off-page and be able to drive forward initiatives in all areas
- Experimental, analytical mindset: You’re a natural at analysing data, thinking critically and developing ideas to test. You love diving into the numbers and keyword rankings, and making that data or its learnings easy for others to understand
- You have proven experience in creating SEO plans and delivering actions that have contributed to topline traffic and revenue growth
- Excellent technical SEO knowledge: You are technically savvy enough to look at code or under the hood to understand what’s going on. You are able to conduct and manage regular website audits and work with the technical team to roll out necessary changes
- Insanely organised, structured thinker: You have strong project management skills to develop and drive forward initiatives. You have demonstrated you can excel in planning and prioritising the right things in order to drive a business forward
- Confidence and perseverance: You aren’t afraid of hearing the word ‘no’ and will use your hustle to get us excellent press coverage and backlinks. You are adept at developing relationships with journalists, bloggers and partners
- Managing up and across: You’re a collaborative team player with excellent communication skills
- You don’t let perfect be the energy of good: You often feel that ‘done is better than perfect’. Like us, you’re able to know what’s important to get right and work with serious pace and efficiency to make stuff happen
- You’re really passionate about The Lowdown and what we stand for!
What the job involves
- The mission of your role is to grow relevant, engaged user growth and conversion to paid products and services from organic SEO. We’re looking for someone to take charge of SEO and to champion its growth as we scale the business. This will involve working across all areas of organic search, from strategy through to implementation, to define the roadmap for this channel and ensure ongoing improvements
- Regular technical maintenance and audits: You will work with our CTO and development team to constantly test, optimise and improve thelowdown.com for technical SEO. You will help our developers become best in class at building and tagging everything we code and publish, so it’s a dream for Google
- You will build The Lowdown’s SEO content strategy and roadmap, and then manage its implementation to support The Lowdown’s overall growth objectives. This will include:
- You will be responsible for planning and implementing the full range of SEO initiatives for thelowdown.com, across technical, content and offsite SEO
- Champion technical SEO requirements: You will monitor and keep up to date with developments in technical SEO areas such as indexing & crawling, core web vitals & schema markup. You’ll represent these needs internally and collaborate with the developers to ensure continuing website health
- Keyword strategy: You will lead on setting our keyword strategy, refining opportunity and gap analysis
- Support website growth from a technical SEO perspective: As new pages and sub folders are developed, you’ll ensure website architecture is set up for success and set up metatags and redirects as needed
- Publishing new content: You will develop our on-page content strategy, managing & planning content production to support strategic business initiatives and grow our keyword coverage
- Optimising existing content: You will optimise and maintain our existing content, working with team members to ensure that on-page content is structured to SEO best practice and follows current medical guidance
- Reporting and tools: You will develop and present regular reporting on SEO performance against agreed KPIs. You will identify required SEO tools and own their usage, training and mentoring other team members on their use where needed
- Industry and competitor know-how: You will remain up to date on SEO best practice & guidelines & ensure that The Lowdown follows these. You will also monitor competitor activity and report on this internally
- Off-page SEO & backlinking: Manage press outreach to drive link building and coordinate The Lowdown’s quotes for press articles. You will build close relationships with journalists and content creators, and be constantly on the lookout for opportunities to have The Lowdown mentioned in the press
Application process
- Apply via Otta
- Video call with our interim Head of Growth
- Interview with our founder, Alice
- Complete a short task and/or meet other team members
Salary benchmarks
Otta's take
Xav Kearney
CTO of Otta
78% of women have experienced unwanted side effects from their contraception. However, shamefully it’s only recently that serious investment arrived for the Femtech space. The Lowdown is one of a crop of startups cropping up attempting to solve a problem millions of women face.
Specifically, the startup’s flagship contribution is crowdsourcing the impossibly siloed data of contraceptive side effects through a kind of ‘Tripadvisor for your vagina. It has expanded its remit into a broader range of health conditions, publishing user-generated experiences of medications, health conditions and products giving customers the tools to make more informed decisions about their health.
The Lowdown has done a great job of opening up the conversation around female contraception and women's wider health and has raised funding from big names like Speedinvest and Entrepreneur First. However, the team will admit that even more needs to be done concerning women's healthcare and will look for an equally progressive approach from policymakers and pharmaceutical companies.
Insights
Company
Funding (1 round)
Jul 2022
$2.6m
SEED
Total funding: $2.6m
Company benefits
- Meaningful equity and the chance to work in building a mission driven startup that is already helping thousands of people every day. Trust us when we say it’s rewarding!
- 30 days holiday a year + bank holidays
- Lovely office space in Southwark, London
- Free rein
Company HQ
London, UK
Founders
Alice Pelton
(CEO)Previously Head of Strategy & Operations for COO office at News UK after working in Product. Also founded a D2C premium dog food brand.
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