Global Head of Product Marketing, Financial Times
2+ days a week in office
Global business publication
Job no longer available
Global business publication
1001+ employees
Job no longer available
2+ days a week in office
1001+ employees
Company mission
The FT has an uncompromising mission: delivering independent, quality information, news and services to individuals and companies around the globe. It’s the cornerstone of our reputation and the heart of our ambitions for the future.
Role
Who you are
- Ideally 6-8+ years of Product Marketing experience in B2B
- Previous people management experience in a pure product marketing role
- Strong understanding of all elements of the product marketing process
- Excellent communication skills and the ability to work with diverse teams
- Ability to leverage data and insights
- Learns quickly in a fast-paced team environment
- Problem solving skills
What the job involves
- Based in London, the Global Head of Product Marketing will lead the go-to-market strategy; build out product and solution value propositions and messaging for key customer segments that will be translated to marketing collateral, campaigns, and sales enablement tools
- The role is highly customer centric and requires working closely with product, sales, marketing and CSM teams throughout the sale cycle stages with a focus on creating deliverables/outputs to support sales growth
- Strategy; you’ll define, build and execute, along with your team, a product marketing strategy to help improve the success of our solutions in the market
- Management; lead, develop and inspire a team of 2 product marketers
- Product Champion; help inform the overall marketing strategy with valuable product marketing intelligence. Be the evangelist, internally and externally, for our full solutions offering
- Customer Insight: Build detailed persona’s and gain a deep understanding of the markets we serve to help inform sales and marketing activities
- Messaging:; using customer research and competitor intelligence, develop product positioning and messaging, including differentiators and use cases
- GTM; work closely with sales and marketing teams to create and support the go-to-market strategy
- Stakeholder Management; work collaboratively with a wide range of stakeholders and regularly present to the teams
- Asset Creation: create tools (eBooks, presentations, videos, data sheets, case studies) to enable sales throughout the entire sales lifecycle
- Launches/Enhancements: oversee the marketing of solution products’ launches, feature releases and enhancements
- Content Creation: collaborate with teams to create marketing content plan that will engage customer segments and enable the sales team to present the solutions we offer
Salary benchmarks
Otta's take
Xav Kearney
CTO of Otta
Founded in 1888, the FT has grown into one of the world's biggest online and broadsheet economics and business news providers. It has a strong focus on financial journalism and economic analysis, and provides this essential analysis to companies and individuals across the world.
As well as economics and business, the FT also offers sections on opinion, life and arts, how to spend, and more. In 2022, six of its writers won awards in science, data and investment categories, illustrating the breadth and quality of the FT’s journalism.
The company adapts well to changes in the market to maintain its readership. For example, it recently launched a digital hub and weekly newsletter called Cryptofinance to shine a light on the digital asset industry and how innovations are rippling into mainstream finance.
The FT Group employs more than 2300 people worldwide, including 700 journalists in 40 countries. It includes the FT, FT Specialist, and a number of services and joint ventures. FT's focus on providing impartial, high-quality content has gained it a record-paying readership of over a million, three-quarters of which are digital subscriptions.
Insights
Some candidates hear
back within 2 weeks
52% female employees
23% employee growth in 12 months
Company
Company benefits
- A range of training courses as well as confidential career coaching and mentoring
- Flexibility - working from home, job sharing, compressed weeks, and flexible working hours
- Enhanced parental leave, flexible leave allowance and paid volunteer leave
- Pension contribution
- Local health coverage plans
- Gym memberships and healthcare schemes, professional counselling sessions, 24-hour employee wellbeing helpline, weekly meditation classes
- Financial wellbeing products and services
Company values
- Ambition
- Curiosity
- Integrity
- Trust
- Inclusion
- Subscriber focus
Company HQ
City of London, London, UK
Articles
Founders
John Ridding
(CEO)After studying for a degree in PPE at Oxford, John worked as Chairman of Pearson Asia, as well as editor of the FT in Asia. In 2006, he was appointed CEO of the FT Group.
Roula Khalaf
(Editor)Following a degree at Columbia University and four years at Forbes, Khalaf joined the FT in 1995 as Associate Editor and Middle East Editor. Since January 2020, she has served as Editor.
Diversity & Inclusion at Financial Times
Yasir Mirza (Global Head of Diversity & Inclusion)
- D&I annual report
- Reporting pay gaps
- Next generation board
- Employee networks, including Proud FT, FT Embrace, FT Women, FT Families, FT Sustainability, FT Mental Health and FT Access,
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