Principal Product Manager, Kajabi

Growth

$172.4-229.9k

+ bonus + equity

Senior and Expert level
Remote in US
Kajabi

Knowledge commerce platform for entrepreneurs

Open for applications

Kajabi

Knowledge commerce platform for entrepreneurs

201-500 employees

B2BMarketingTrainingCommunity

Open for applications

$172.4-229.9k

+ bonus + equity

Senior and Expert level
Remote in US

201-500 employees

B2BMarketingTrainingCommunity

Company mission

To empower knowledge entrepreneurs who are serious about their businesses to achieve success online.

Role

Who you are

  • 7+ years of relevant experience owning marketing technology products or services
  • Successful track record of defining, building, and launching martech solutions
  • Ability to use data and customer feedback to prioritize resources and quantify impacts
  • Excellent written communication skills with the ability to present a document to both technical and non-technical leadership
  • Deep understanding of marketing tools and CDP solutions with experience managing integrations such as Segment.io, Optimizely, Google Analytics, Webflow, or Braze
  • Ambitious self-starter who can identify, prioritize, and complete work with little to no direction from leadership

What the job involves

  • The Principal Product Manager, Growth will own the product strategy and roadmap for Kajabi’s core business growth. This position reports to the Head of Growth
  • Your responsibilities will focus on conversion (traffic to trial), activation (trial to paid), and customer retention
  • You will develop, deploy and scale global products and programs with clear resourcing and support from a wide array of cross-functional groups (Customer Success, Design, Engineering, and Data Analytics)
  • Identify and build products and programs that improve conversion (traffic to trial), activation (trial to paid), and customer retention
  • Oversee website testing and programs to drive conversion, in-app onboarding experiences to drive activation, and help customer reach GMV to drive retention
  • Partner cross-functionally with internal teams to drive measurable results
  • Scope and implement best practice analytics for web and mobile products, gather and interpret qualitative and quantitative data to inform decisions
  • Manage team of product managers

Our take

Kajabi is a monetization platform that provides creators with a chance to turn their learning concept into a polished digital product - whether that's a course, membership, podcast, coaching program, newsletter, or even a full community.

Kajabi solves the issue of convoluted business functions by providing many of the tools needed in one simple place; including payment integration, forecasting, progress tracking, a visual builder, and more. It supplies a range of plans to suit creators with audiences of varying sizes, allowing a range of users to turn their knowledge into income.

Kajabi has helped its customers build hundreds of thousands of products, and secured an impressive amount of funding towards growing the business. Its acquisition of Vibely, a platform for creators to build and lead vibrant communities, further contributes to the platforms ability to enable creators to manage and build their businesses as they want.

Roughly 60,000 creators use Kajabi, and through the platform they have earned a combined $5 billion in lifetime gross merchandising value. Now boasting a valuation of over $2 billion, the company is focussing on integrating AI capabilities into its offering, including with its AI-powered Creator Studio, and AI Creator Hub which supplies six generative tools that rely on GPT-3.

Freddie headshot

Freddie

Company Specialist

Insights

Top investors

Few candidates hear
back within 2 weeks

2% employee growth in 12 months

Company

Funding (1 round)

May 2021

$550m

GROWTH EQUITY VC

Total funding: $550m

Company benefits

  • Fully paid health benefits
  • Flexible vacation policy
  • Generous company 401K matching
  • HSA contributions
  • Equity
  • Free training resources
  • Free Headspace/Audible account
  • Fitness incentive package
  • Paid Parental Leave
  • A fully-stocked kitchen, including nitro cold brew on tap in office

Company values

  • Obsess over customers. Their success is our success
  • Be ambitious. Bias towards action. Focus on impact
  • Foster belonging. Create a community of trust and inclusivity
  • Take ownership. Be curious. Be accountable
  • Simplify. Find the best solution with the least complexity
  • Control our destiny. Make deliberate decisions. Build for the long term

Company HQ

Quail Hill, Irvine, CA

Leadership

Kenny Rueter

(Executive Chairman)

Former Branch Manager at Foremost Trading and President of Binary Trading.

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