• We’re seeking a candidate that has a ‘can-do’ attitude, a problem solver and a keen eye to detail as well as technical proficiency to join our expanding Marketing Operations team
• 8+ years experience in marketing operations or related field with at least 5+ years in a leadership role that includes direct reports; exemplifies strong leadership and team management
• 3+ years Salesforce administration experience
• Ability to think strategically, and communicate effectively to delegate tactically
• Strong interpersonal skills with the ability to change functional languages between marketing, sales, P&E and development teams to ensure business requirements are translated and executed accurately into technical processes
• Proven experience successfully launching high visibility CRM projects
• Ability to prioritize and handle multiple projects simultaneously, perform in a fast-paced environment, and maintain a high level of detail and accuracy
• Possess a deep understanding of marketing technologies, including CRM, analytics, and automation tools & a demonstrable track record of using technology to deliver strong business outcomes
• Account Based Marketing (ABM) experience, including the intersection of ABM strategy & marketing technology

Desirable

• As the Director of Marketing Operations, you will oversee the strategic planning, implementation, and optimization of marketing processes and technology to drive efficiency and effectiveness in marketing efforts.
• This role involves managing marketing automation systems, data analytics, and cross-functional collaboration to ensure cohesive and high-performing marketing activities. You will own our Salesforce CRM and all related data and campaign processes.
• You will lead a team responsible for optimizing marketing (and sales) processes, implementing scalable systems, and driving data-driven decision-making to maximize revenue generation across the organization.
• This role requires a strategic mindset, strong leadership capabilities, and a deep understanding of marketing operations, marketing automation, and customer lifecycle management across a wide variety of product industries, market segments, and buying personas
• Strategic Planning and Execution
• Primary administrator and marketing owner for Salesforce CRM systems and related data, lead management, and marketing campaign attribution processes
• Own Lead Management including analytics, attribution, scoring & enrichment, qualification, and dynamic routing across multiple regions, verticals, and segments
• Develop and implement marketing operations strategies aligned with the overall marketing and business objectives
• Thought leadership in leveraging marketing automation tools, data/insights in creating marketing campaigns and initiatives to achieve business objectives
• Provide strategic oversight of account based marketing strategies within a cross functional team
• Team Leadership and Development
• Lead, mentor, and develop a high-performing marketing operations team
• Foster a collaborative and innovative team environment
• Process Improvement
• Identify and implement process improvements to enhance the efficiency and effectiveness of marketing operations
• Develop and maintain standard operating procedures for marketing processes
• Develop end to end processes with Sales Operations
• Data and Analytics
• Oversee marketing analytics centered within our CRM (Salesforce) collaborating with Business Intelligence teams to refine reporting, providing insights and recommendations across the customer journey to improve marketing performance
• Collaborate with Business Intelligence and reporting teams to track and report on the entire marketing funnel including volume, velocity, conversion stage-to-stage, and average value; make sure funnel measures can be analyzed by key dimensions
• Ensure data accuracy and integrity across all marketing systems and platforms
• Track key performance indicators and data to measure the effectiveness, efficiency, and attribution of marketing efforts (campaigns)
• Cross-functional Collaboration
• Work closely with sales, product, demand generation, field marketing, partner marketing, engineering, and business intelligence teams to ensure alignment and support for marketing initiatives
• Act as a liaison between marketing and IT to manage technology needs and projects
• Compliance and Governance
• Ensure marketing activities comply with relevant industry and government regulators and internal policies and controls
• Manage data privacy and security in accordance with company policies and legal requirements