Senior APP Performance Marketing Manager, Gymondo
Office located in Berlin-Kreuzberg, Berlin
Health & fitness app
Open for applications
Health & fitness app
21-100 employees
Open for applications
Office located in Berlin-Kreuzberg, Berlin
21-100 employees
Company mission
To support users to create life-long healthy habits and routines.
Role
Who you are
- Experience in performance marketing or user acquisition roles, ideally within the mobile app industry
- Experience in managing paid advertising campaigns across various platforms, including ASA, Microsoft Ads, and Google AdWords
- Strong analytical, data-driven, and performance-oriented mindset, with the ability to drive valuable conclusions while optimizing day-to-day performance
- Experience in working with relevant marketing tools such as Google Analytics, Google Ads Editor, and Tableau
- Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams
- Languages: English, German (at least the ability to understand and correct German language errors), French is a plus
What the job involves
- As the Performance Marketing Manager, you will plan, implement, and manage performance marketing campaigns on various channels
- Your special focus will be on ASA (App Store Advertising) and Paid Search with additional opportunities to take over tasks and responsibilities across other paid channels
- Manage and optimize advertising campaigns across multiple platforms, especially App Stores & Search Engine Advertising
- Develop and execute comprehensive paid user acquisition strategies to drive app installs and subscription
- Monitor campaign performance and drive performance analysis to achieve KPI goals and maximize ROI
- Collaborate closely with the data team, leveraging data insights to inform decision-making
- Drive proactive initiatives to enhance the creative production workflow, ensuring high-quality ad creatives and effective messaging
- Stay abreast of industry trends and best practices in performance marketing, continuously seeking opportunities for innovation and optimization
Our take
Year on year, the surge of people wanting to live a healthier, happier lifestyle outgrows itself. Suffice to say, there will always be a market for fitness apps, with the market projected to grow by around 30% by 2028. Gymondo is a company operating in this space, offering a portable digital fitness coach and healthy meal planning.
Primarily targeted towards women, the company offers a diverse range of workout options through which users can track their success, and also provides a range of healthy recipes and nutrition plans. Since founding in 2013, the app has become the leading D2C online fitness platform in the DACH region and boasts a strong half a million subscribers.
Of course, alongside the benefits of operating in a lucrative space, there are also a number of rivals, and standing out will be key to Gymondo's future success. That said, the company's wellness-first approach and fun and light aesthetic has clearly lured customers in so far, so it definitely has a chance to capture the space.
Steph
Company Specialist
Insights
Company
Company benefits
- Set your own workout schedule: Make use of our flextime, hybrid working model and take 30 days paid vaca on us
- Train your brain: Profit from ongoing learning opportunities with our annual €1500 development programs
- Cholesterol-free zone: Dig into healthy snacks and wash them all down with the help of an office espresso machine
- Floating holidays: Take 2 additional days off for religious or cultural holidays. Need time to visit your family or friends on Christmas Eve, Eid or Yom Kippur? We’ve got you covered
- Stay mobile: With a monthly mobility budget of 30€ (powered by RYDES), it’s even more enjoyable to come to the office or explore the city. Use any means of transport (except planes) and let us pay for it
- Open Up: Mental health is a priority. Through our cooperation with OpenUp, you can attend seminars and lectures on mental health or book private 1on1 sessions with trained therapists
- Family support: We cover your childcare costs and offer extra child sick days whenever your kids demand your full love and attention
Company HQ
Kreuzberg, Berlin, Germany
Articles
Founders
Simon Grünenwald
(CEO, not founder)Previously an Associate Director of Investments at ProSiebenSat.1 Media, and Venture Partner at Venture Stars.
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