• Thriving in a fast-paced environment, you will need to be comfortable rolling up your sleeves and taking a hands-on, scrappy approach as part of a larger team
• Experience in developing and managing acquisition marketing or channel programs
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience using data and metrics to measure impact and determine improvements
• Experience presenting metrics and progress to goal to senior leadership

Desirable

• Amazon Fresh is seeking a highly motivated, customer-obsessed, and analytical Senior Marketing Manager to lead our end-to-end targeted customer promotions program and lifecycle marketing for Amazon Fresh stores and online
• This is a high impact role in the UK Fresh business that is accountable for marketing campaigns that develop and deepen engagement with Amazon Fresh customers
• This is a 12-month fixed term contract role based in our London or Manchester office
• Own the strategy and execution plan for targeted customers promotions for Fresh stores and online
• Partner with analytics teams to develop segmentation models for targeting and adopt scientific approaches to test and scale customer promotions
• Optimize promotional investments to drive efficient acquisition and retention of priority customer segments
• Manage our omnichannel employee and student discount programs, developing campaigns and tactics to drive program engagement
• Launch and scale our grocery Loyalty rewards program
• Own budget planning and reporting of customer basket promotions performance for all business reviews
• Work with product teams to develop improved tools and processes for targeted customers promotions that increase program engagement and increase ease of execution
• Ensure all promotions are set up correctly and follow robust QA processes and legal approvals for consistent high bar on CX
• In this position, you will be responsible for managing ambiguity and taking a proactive lead in defining customer strategies and measurement requirements, even in new or uncharted areas
• On a daily basis, you will partner closely with cross-functional teams across the EU Fresh Stores business to deliver best-in-class lifecycle marketing initiatives
• This will involve working collaboratively through influence and open communication to align on goals and execute successfully. You can expect to spend significant time problem-solving, getting things done, and developing scalable models and mechanisms to handle the complexity of the omnichannel program