Manager of Consumer Insights Analyst, SharkNinja
Shark
Office located in Needham, MA
Home devices and appliances
Job no longer available
Home devices and appliances
1001+ employees
Job no longer available
Office located in Needham, MA
1001+ employees
Company mission
SharkNinja's mission is to positively impact people's lives every day in every home around the world.
Role
Who you are
- Minimum of a Bachelor’s degree with a focus on Marketing, Psychology, related discipline or applicable experience
- 5+ years of consumer research experience in both qualitative and quantitative research (Market Research Position)
- People management experience
- CPG industry experience
- Required: training and experience on moderating focus groups and one-on-one interviewing
- Skill set to handle various market research studies in various categories
- Good balance of strong strategic, critical thinking skills and being detail-oriented
- Good sense of deriving fruitful implication leading to effective business strategies, based on the insights found with great understanding of the consumers’ psychology / behavior and market
- Thrives in a hands-on, dynamic, agile, and very fast-paced environment
- Multi-function capacity and flexibility to deal with ambiguous situations
- Desired but not required: European language skills (German, French, Spanish, and/or Italian)
- Thrives in a hands-on, dynamic, agile environment
- Nimble with early-stage product development, taking a broader “consumer & business” stand to define new product directions with multifunctional partners
- Effectively manages shifting priorities and resources. Understands that not all paths are defined and leverages his/ her experience to create” and add value
- Proficiency with consumer insight methodologies across Qualitative and Quantitative fields, with thought leadership to design new/creative methodologies to advance insights
- Demonstrates empathy and patience to adapt style to his/her audience
- Attention to details and able to grasp the big picture
- Adept at presenting complex findings in an easy to understand and actionable way
- Builds understanding and trust with others by meeting commitments
- Identifies the needs & expectations of others (personal & business) and acts upon them
- Leverages strong organizational and analytical skills to synthesize information from various sources focusing on relevancy and impact opportunity
- Effectively represents/balances the customer perspective when providing insight and recommendations to improve customer experience
- Confidence presenting insights and actions to stakeholders throughout the organization, including leadership
What the job involves
- The Manager of Consumer Insights will lead quantitative and qualitative research to support SharkNinja’s development of 5-star products
- They will work cross-functionally with a wide variety of data sources and stakeholders including R&D, Engineering, Brand, and Product Development
- Develop research plans and conduct qualitative and quantitative customer research for trends, insights, and new product development. Develop own research guides and build project-based surveys
- Assist in the development, management, and execution of research plans and within established budget guidelines
- Translate feedback, including latent needs and dissatisfaction, into innovation recommendations
- Identify potential unmet customer needs that form the basis for new product/feature offerings. Listen with empathy, observe – seeing the non-obvious, to guide very early product development
- Collaborate and plan customer research strategies and manage internal and external resources to successfully deliver on plans
- Operates autonomously and as a Subject Matter Expert within the consumer insights team
- Expertly synthesizes insights to communicate the bigger picture with a focus on strategic influence
Otta's take
Theo Margolius
COO of Otta
Consumer demand for new and better home appliances continues to grow. SharkNinja serves this demand by designing and manufacturing innovative home goods and devices. Specifically, it has a growing line of solutions that consist of Shark cleaning and home care products and Ninja kitchen appliances.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
SharkNinja’s main challenge is facing down big-name competitors such as home appliance giant Dyson. In fact, through innovative design, it seized the market-leading spot in traditional vacuums from Dyson and is only second to iRobot in sales of robotic models. A 2023 IPO saw an extra $296 million in funding added to SharkNinja's pot and was followed by product launches in new sectors such as air conditioning and food cooling, indicating that the company is still full of new product ideas.
Insights
Few candidates hear
back within 2 weeks
10% employee growth in 12 months
Company
Company benefits
- Employer paid group benefits including medical, dental, life insurance and more
- Competitive RRSP matching program
- 16 vacation days to start
- Paid sick days
- Paid volunteer and cultural days
- Employee & Family Assistance program
- An opportunity to accelerate your career with world class brands
- Continuous development and mentoring
- Opportunity to join various employee-based affinity groups
- Diverse, inclusive, and community-minded organization
- Wellness program offering free virtual fitness classes and a fitness reimbursement
- Employee product discounts
Company values
- Never be afraid to dream big
- Relentlessly innovate
- Obsess about customer satisfaction
- Build people up
- Seize opportunities - individually and collectively
Company HQ
Needham Heights, Needham, MA
Articles
Founders
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Salary benchmarks
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Diversity & Inclusion at SharkNinja
- At SharkNinja, Diversity, Equity, and Inclusion is vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. Your role in Diversifying SharkNinja:
- As a corporate citizen, learn and support SharkNinja’s Diversity, Equity & Inclusion strategy
- Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias
- Explore SharkNinja’s DEI Groups or volunteer to serve on committees that organize diversity-related events and activities
- Participate in employee engagement surveys and respond as openly and honestly as possible
- Become culturally competent; take the time to learn about different cultures, races, religions, and backgrounds represented by your colleagues
- Ensure equitable experiences, strengthen inclusion acumen, and promote a culture of inclusivity and belonging that embraces the contributions of all team members
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