Content Marketing Manager, Metaplane
+ Equity
Data incident detection & analysis tool
Open for applications
Data incident detection & analysis tool
21-100 employees
Open for applications
+ Equity
21-100 employees
Company mission
To save engineering time and increases trust by letting data teams know when things break, what went wrong, and how to fix it — before an executive messages them about a broken dashboard.
Role
Who you are
- If you’re a customer-centric and data-driven marketer with a passion for driving business growth, this job is for you
- You have 5-7 years of content marketing experience, ideally in SaaS. You've held titles like writer, staff writer, editor, content specialist, content marketing manager, or content strategist
- You have a proven track record of driving meaningful results across the customer journey, but especially the top and middle of the funnel
- You have a portfolio that demonstrates a breadth of content, such as blog articles, guides, video scripts, and other types of content you'd find in an SEO-driven content strategy
- You understand how to manage content production, working with in-house teammates, contractors, and agencies to execute an editorial calendar
- You’re an experienced program manager who feels confident juggling multiple projects with competing deadlines
- You have excellent interpersonal skills and enjoy working with others
- You’re comfortable with technology and find it easy to learn how to use new tools. You have an opinion on which tools we should use to keep our content production running smoothly
What the job involves
- As our Content Marketing Manager, you will be responsible for educating data engineers about the benefits of data observability
- Between content marketing and search engine optimization, you’ll drive results at the top of the funnel
- You'll report to our Head of Marketing, but work closely with our company co-founders and the rest of our Marketing team on a day-to-day basis
- Content strategy: Drive Metaplane’s content strategy that educates our audience, advances the cause of data observability, and drives growth throughout the funnel
- You’ll also work on content distribution, to ensure that our content increases traffic
- Content roadmap: Own the editorial calendar, which includes content on the Metaplane blog, launch content, and SEO-driven content
- You’ll mix content creation with attention to updating existing content, so we maintain or grow SEO rankings and drive conversions
- Content contractor and agency management: Hire, manage, and assign content production work to freelancers, contractors, and agencies
- You’ll ensure that our freelancer content meets our voice and tone guidelines and meets our quality bar
- Content measurement: Analyze the impact of content and prioritize the roadmap based on content that builds our brand, drives traffic, and converts
- Content process: We don’t have all of our processes, tools, and workflows built out yet. You’ll help us build the foundation and maintain and develop the Metaplane voice and tone
- Writing and Editing: As needed, write or edit SEO blog posts, landing page copy, social media copy, thought leadership posts, and marketing assets
Our take
The amount of data the companies process - and the number of tools available to handle it - has increased exponentially in recent years. While platforms exist to monitor the performance of data software, not much exists to monitor the data itself, leading to data used in business critical applications sometimes becoming unreliable and requiring time-consuming and expensive QA.
Metaplane positions itself as a "DataDog for data", targeting quality issues by using anomaly detection models to find issues in a customer's data stack in real time, including the data warehouses which the data comes from. This allows data teams to swiftly locate and triage issues, before erroneous data hits a dashboard. While there is a growing roster of competitors entering the observability space, including Cribl, Monte Carlo and Manta, Metaplane seeks to stand out with its focus on product data, where its proprietary algorithms outshine Meta's Prophet library used by most competitors.
Metaplane has amassed a solid customer base of over 140 companies including Imperfect Foods, Appcues and Reforge. It closed a Series A funding round in 2024 off of its successes so far. This investment is going towards the development of its AI-powered observability platform. In the longer term, it will move into other business areas beyond product. As companies continue to grapple with the reliability of their data, Metaplane is well-placed to build a significant business in this sector.
Freddie
Company Specialist
Insights
Few candidates hear
back within 2 weeks
Company
Funding (2 rounds)
Mar 2024
$13.8m
SERIES A
Jan 2023
$8.4m
SEED
Total funding: $22.2m
Company benefits
- Take a minimum of 4 weeks of vacation every year. Plus, enjoy 13 public holidays and 6 paid sick days
- Rest easy knowing your health, dental, and vision is fully covered. Plus, spend $200.month to boost your physical and mental well-being
- Work where you’re most productive, whether that’s at home or your local WeWork. Either way, we cover up to $300/month
- Get a new laptop that’s built to meet your needs. Plus, enjoy $1,000 towards your home office setup during your first 90 days on the job
- Invest up to $2,500/year in professional development and career growth. From coursework to conferences, we’ve got you covered
- Enjoy 12 weeks of paid parental leave, regardless of how you became a parent. Your job will be waiting for you when you get back
- Meet, collaborate, and bond with your colleagues in person twice per year at biannual onsites all over the world
- Want to spend your stipends another way? Go for it! You know what you need better than we do
Company HQ
Government Center, Boston, MA
Articles
Leadership
Kevin Hu
(CEO)Was previously a Doctoral Candidate at the Massachusetts Institute of Technology, and also holds a Masters degree in visualization, contextualization, and mapping subjective experience.
Guru Mahendran
(Engineering Lead)Before co-founding Metaplane was an Engineer with Appcues and MIT Media Lab. Prior to that, co-founded Chime which was later acquired by HubSpot.
Peter Casinelli
(Product & Engineering Lead)Was a Software Engineer for Appcues,GetHuman and Hubspot.
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