Marketing Operations Manager, Apollo.io
Digital and Web Analytics
Sales intelligence and engagement platform
Open for applications
Sales intelligence and engagement platform
1001+ employees
Open for applications
1001+ employees
Company mission
To build the future of go-to-market solutions.
Role
Who you are
- 6-8 years in a Business Operations, Analytics, or a Strategy/Insights role with expertise in leading complex, cross-functional projects
- Exceptional analytical experience and prior experience implementing Google Analytics, managing Google Tag Manager, and an understanding of tools such as Mutiny. Experience using SQL and Looker is a huge plus
- Ability to distill complex insights into clear, actionable steps for the business
- Ability to build trust with stakeholders, proactively collaborate with marketers to design a repeatable framework for tracking top-of-funnel web metrics
- Strong presentation, communication skills, and the ability to drive several cross-functional projects in parallel is important
What the job involves
- Apollo is looking for a seasoned marketing analytics professional to work closely with our growing marketing team
- In this role, you will monitor the health of the marketing funnels, enhance performance, processes and technological improvements to maximize program ROI and deliver customer satisfaction, build the analytics framework that will operationalize our reporting capabilities, and proactively identify insights to guide program and monetary investments on the marketing team
- Be a thought partner to marketers and guide investments in our SEO and SEM strategy by creating top-of-funnel metric instrumentation
- Own top-of-funnel tools such as Google Analytics and Google Tag Manager, and certify metrics and definitions with a high level of confidence
- Collaborate with the demand generation team in tracking the effectiveness of digital ad campaigns by measuring conversion rates, attribution, and return on ad spend
- Collaborate with the Business Intelligence team to build new data products, and operationalize data infrastructure. As one of their business stakeholders, create comprehensive requirements documents and support engineering builds
- Through weekly reporting, proactively identify gaps in the rep-led and self-serve funnels. Evaluate how the business is trending towards goals, and advise stakeholders on ways to course-correct
Our take
Apollo's sales intelligence and engagement platform integrates with companies’ existing internal tools, such as LinkedIn, Salesforce and Hubspot, to increase and optimize sales and marketing leads. Rather than simply employing a volume-heavy approach to leads, Apollo’s software allows users to focus on more convertible prospects, while automating task management and workflow.
The company launched in 2015 and grew steadily in its early years, but the period since 2021 has seen it enter a rapid scale up. Now its customer base includes the likes of Autodesk, Stripe, Docusign and Yelp.
Apollo now intends to keep the upward momentum going, having secured major funding in mid-2023 and is also investing heavily in India as its R&D center, where there’s a burgeoning pool of tech talent. In early 2023, Apollo reported record revenue numbers and appointed a new CPO, indicating a solidification of these aims.
Kirsty
Company Specialist
Insights
Few candidates hear
back within 2 weeks
75% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Aug 2023
$100m
SERIES D
Mar 2022
$110m
SERIES C
Total funding: $251.2m
Company benefits
- Remote first
- Great compensation package and culture
Company values
- Be Customer Obsessed - We are obsessed with how to make our customers successful. Every decision we make should be in service of our customer’s success, as their success comes hand-in-hand with ours.
- Speak and Act Courageously - We aren’t afraid to fail; we are more afraid not to try. We admire team members who take calculated risks and experiment. We aren’t afraid to challenge the status quo.
- Take Ownership - We acknowledge that this is OUR company. Nothing is ever “someone else’s problem”: if we see a gap, we are proactive in addressing it. We uphold excellence and are accountable to each other and to ourselves.
- Learn Voraciously - We are always curious, seeking out opportunities to learn and to better ourselves. We adopt a growth mindset and are motivated by the gaps we see in ourselves and our businesses.
- Move with Focus and Urgency - We identify the few things which will have the biggest impact, and move fast to achieve them.
- We are all for one - We win and lose as one team. We rally around people and invest in each others’ growth: whether it’s celebrating wins, lending a hand or giving constructive feedback.
Company HQ
SoMa, San Francisco, CA
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