Senior Digital Demand Manager, OwnBackup
Travel may be required
3-5 days a week in office (Englewood Cliffs, NJ)
Data protection platform
Job no longer available
Data protection platform
1001+ employees
Job no longer available
Travel may be required
3-5 days a week in office (Englewood Cliffs, NJ)
1001+ employees
Company mission
To help create a more secure and stress-free cloud-based experience for businesses.
Role
Who you are
- 5+ years digital marketing experience within a fast-paced B2B space
- A growth mindset – always making improvements, trying new things, rolling with changes, and a can-do attitude
- Demonstrated strong CRO experience
- Data, analytics and ROI are at the core of every digital strategy you build
- Proven success managing multi-channel digital campaign strategy, execution and optimization strategies
- Basic knowledge of performance marketing channels: Paid Search, Paid Social, Display, Email, SEO
- Proficient in excel, web analytics and conversion tools i.e., Google Analytics, Looker Studio, AB Tasty, Optimizely and key social media platforms, including LinkedIn
- Experience with sophisticated advertising platforms i.e., Metadata.io, Terminus or 6Sense
- Excellent written communication and project management skills
- Ability to multi-task and build strong working relationships across all levels of the organization
What the job involves
- We are looking for a Senior CRO Manager to partner with a cross-functional marketing team to support the execution and optimization of full-funnel marketing programs
- Oversee the tracking, analysis, and optimization of our website in order to drive growth for the business
- Plan and execute A/B tests to optimize website elements, such as headlines, images, and call-to-action buttons, to improve conversion rates
- Drive actionable insights from large data-sets and testing results
- Conduct internal planning meetings and lead the development of A/B and multivariate testing road maps that will lift conversion rates
- Optimize landing pages to improve conversion rates and user experience
- Analyze the conversion funnel to identify and eliminate barriers to conversion
- Provide strategic, audience-centric recommendations for improving website performance
- Optimize marketing campaigns (e.g., email, social media ads, PPC) to improve conversion rates
- Conduct keyword research to identify new opportunities and optimize existing content
- Conduct research and strategic analysis of user behavior and competitive websites to identify opportunities for enhancing website conversion rates
- Collaborate with content, creative, and product marketing teams to optimize website content and improve user experience
- Measure and report on campaign and channel performance and manage stakeholder communication
Otta's take
Sam Franklin
CEO of Otta
The trend towards companies embracing cloud-based services has only exaggerated over the past few years, and now demand is higher than ever for complementary support services like data backup and recovery. OwnBackup is offering precisely this to a market-leading standard, principally to Salesforce customers.
Achieving Unicorn status in 2021, OwnBackup embarked on a series of strategic acquisitions; including Nimmetry, which facilitated expansion into the Indian market; and Merlinx, which added elite data security talent to OwnBackup’s team. With Salesforce commanding a giant share of the SaaS cloud market, the company has locked in to lucrative and expanding market, attracting a well-financed and growing customer base.
OwnBackup has made strides to maintain pole position in the market, such as expanding its leadership team and releasing complimentary offerings to its product suite. The company has not, however, been immune to the larger economy at play, highlighted by cuts to the workforce in 2022. Despite this, the company's strong history of success bodes well for its operations into the future.
Insights
Company
Funding (last 2 of 7 rounds)
Aug 2021
$240m
SERIES E
Jan 2021
$167.5m
SERIES D
Total funding: $507.3m
Company benefits
- Medical, dental and vision coverage
- 401(k) savings plan with an employer match of up to 4%
- Unlimited PTO policy
- Stock option grants
- Award-winning onboarding program
- Learning and development platform
- Inclusive, collaborative environment
- At our New Jersey headquarters, perks include a free shuttle service to and from NYC, catered lunches, and an in-office fitness center
Company values
- We take our work seriously but not ourselves.
- Culture is as important as results.
- We care about everything we do .
- We build trust through transparency.
- We’re always driving forward.
Company HQ
Englewood Cliffs, NJ
Founders
Ariel Berkman
(Co-founder)Having studied at the University of Illinois, they co-founded Recover Information Technologies, where they spent almost 9 years.
Sam Gutmann
(CEO, not founder)They founded Intronis in 2003 and served as CEO for 7 years. They later became Managing Director at Golden Seeds, and CIO at BassTech International.
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