Director of International Sales, Ascential
$100-120k
+Ascential Shares Scheme & access to either our commission, bonus or profit share schemes, dependent on the role
1-2 days a week in office
Events. Intelligence. Advisory. Done differently.
Be an early applicant
Events. Intelligence. Advisory. Done differently.
501-1000 employees
Be an early applicant
$100-120k
+Ascential Shares Scheme & access to either our commission, bonus or profit share schemes, dependent on the role
1-2 days a week in office
501-1000 employees
Company mission
To create unmissable events that bring entire industries together in inspiring settings – from the south of France to Las Vegas and Bangkok – to have the conversations that count.
Role
Who you are
- Strong experience selling trade show sponsorships and exhibit space, with evidence of demonstrable success and growth
- Experience selling trade show sponsorships and/or exhibits to international organisers including governmental trade and commercial departments and associations
- Experience selling in multiple global markets, including but not limited to LATAM
- Interest and/or experience in the tech, finance and event industries (background related to finance preferred)
- Strong customer service ethic, desire to go the extra mile to surpass client expectations
- Strong communication skills, both for writing and presenting to senior-level executives
- Good research skills
- Expertise in Salesforce utilisation for account and pipeline management
- Strong familiarity with Google Workspace
- Fluent in Spanish and proficient in Portuguese
What the job involves
- We're looking for a Director, International Sales to join our team in New York as part of our Sales function
- You will set international sales strategy for Money20/20’s annual USA show, engage directly with prospective customers to pitch, negotiate, and close sponsorship and exhibition contracts with a significant focus on the LATAM market
- Collaborate with regionally-based private and government-backed organisations that represent the opportunity to attract multiple sponsors and exhibitors to the show, and to activate sales agent relationships in specific markets to accelerate revenue growth as appropriate
- Meet and exceed quarterly and yearly revenue targets and KPIs
- Drive new business growth across multiple revenue lines for the event within assigned international markets, with a primary focus on building revenue in the LATAM market
- Manage direct relationships with customers across categories including but not limited to banking, payments, technology, professional services, and governmental regulatory agencies
- In territories where use of sales agents has been identified as a strategy to accelerate revenue growth, negotiate and sign agents to contracts, educate them about Money20/20’s unique selling proposition, answer questions, and enable sponsorship deal flow
- Manage Sales Agents and ensure they are meeting their sales quotas
- Work with internal product, content, and operations teams to create and refine new opportunities for revenue growth based on market need
- Arrange & attend meetings with senior prospects, making C-Level presentations, drafting proposals and contract documents and consistent networking within the industry
- Produce detailed proposal presentations for clients and developing new inventory and tailored commercial solutions from across the Money20/20 portfolio
- Negotiate deals and close contract sales on a timely basis
- Liaise with internal teams, including marketing, creative, finance, ops, and CX
- Extensive international travel required throughout the year
Our take
Ascentia dates back to 1887 when it was founded as a newspaper investment company in the north of England. Its shift into business analysis and optimisation can be traced to its acquisition of Glenigan, a provider of leads and information for the construction industry in 1996. This move has evolved into an umbrella of companies which are today listed on the London Stock Exchange and the FTSE 250 Index.
After selling off many of its newspaper subsidiaries between the 90s and the 00s, Ascential utilised its catalogue of business insight to expand into events, commerce, marketing, and retail, owning dozens of businesses that provide information on and help businesses grow.
Ascential continues to grow internationally. With much the same intuition as when it evolved its magazine sector to capitalise on newspaper printing downtimes in the 50s, Ascential invested in Berlin and Singapore-based eCommerce and analytics startups in 2022. It has proven that despite being a legacy company, it still has its ear to the ground to elevate the next generation of digital media and marketing tools.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
6% employee growth in 12 months
Glassdoor (4.2)
Trustpilot (3.2)
Company
Company benefits
- Great learning and development opportunities
- Volunteering opportunities and charitable giving options
- Option to opt into the Ascential Shares Scheme
- 401K – Saving Incentive plan
- Medical and Dental Insurance plans
- Flexible Spending Accounts
- Life Assurance and Disability insurance
- 15 days of holiday per year and an extra day for each year of service up to 20 days
Company values
- Creativity - We value and reward innovation, providing new products and services to our customers, and finding new ways of working within our business.
- Fairness - We build strong, ethical relationships based on mutual respect and trust.
- Empowerment - We trust our teams to act swiftly and independently to meet our customers’ needs.
- Focus - We prioritise clarity and focus to deliver high-quality outcomes. We are content to do a few things, exceptionally well.
Company HQ
Holborn, London, UK
Leadership
Phil Thomas
(CEO, not Founder)They have worked at Ascential for over 39 years in various roles, becoming the CEO in January 2024.
Salary benchmarks
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Diversity, Equity & Inclusion at Ascential
- Ascential is a people-powered company We’re committed to supporting each and every person that's part of Ascential. Fairness and Empowerment are two of our core values, and we weave them through everything we do. We unite people and invite them to discover more. More about each other. More about themselves. More about the world we live in. We believe that connections are the lifeblood of progress.
- We publish an annual Diversity, Equity, and Inclusion Report. This sets out our goals, commitments, and progress so far and ensures that our workforce matches the diversity of the communities we operate in.
- We conduct regular Inclusive Content Audits to ensure that the way we represent various groups in our internal and external content is fair and representative of the communities we operate in.
- We offer internships, apprenticeships and professional study support to bring people into our workplace from the start of their careers. We’re always on the lookout for curious, passionate people from every walk of life.
- We strive to create fair and inclusive recruitment processes that give everyone their best chance at success. Our recruitment teams offer training to hiring managers that keeps diversity, equity, and inclusion front of mind as they grow their teams. We also offer reasonable adjustments to our applicants, to ensure the recruitment process is accommodating for all.
- If you don't meet every single requirement, we'd still encourage you to apply. At Ascential, we are committed to creating a diverse, inclusive, and authentic workplace, so if you are excited about this role we would still like you to apply.
- We deliver Respect Training to our managers. This training is designed to equip managers with the tools, language, and frameworks required to create a workplace where our people feel valued, respected, included, and safe.
- We invest in employee groups and networks, empowering these groups to run educational events, support charities that they’re passionate about and share experiences with colleagues. These groups include Able to Thrive, Ascential Pride, Black in Business, and Empower Women's Network.
- At present, we have an almost equal gender split in our overall workforce. We’re proud to have been recognised in the Top 3 of the FTSE Women Leaders Review for Women on Boards since the launch of the rankings in 2016. We’re also listed in the Bloomberg Gender Equality Index.
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