Paid Media Analyst, GoPro
$56.1-76k
+ Discounted employee stock purchase plan (ESPP)
More information about location
Extreme action cameras and video software
Open for applications
Extreme action cameras and video software
1001+ employees
Open for applications
$56.1-76k
+ Discounted employee stock purchase plan (ESPP)
More information about location
1001+ employees
Company mission
To help the world to capture and share itself in immersive and exciting ways.
Role
Who you are
- Minimum 3 years experience in marketing analytics with a focus on paid media
- Proficiency in Google Analytics, Looker Studio, Microsoft Excel, SQL
- Strong communication skills with the ability to synthesize data into clear, actionable insights
- Open-minded team player with experience working directly with creative and other marketing teams
- Analytical by nature, strives on understanding data to inform strategic decision-making
- Curious and eager to self-learn and share knowledge about digital imaging space, emerging technologies and ad tech evolutions
- Adaptable, Capable of managing/supporting multiple projects and priorities at the same time within a rapidly changing environment
- Self-motivated and proactive
- Sense of humor and passion for sports, outdoors and/or travel
- BA: Data science or related field
What the job involves
- GoPro’s performance marketing team is seeking a highly analytical and detail-oriented Paid Media Analyst as we build out our in-house advertising team
- This role will be responsible for compiling data across platforms into a consolidated report, analyzing the data, and reporting on the data
- As a Paid Media Analyst, you will work closely with the Search, Social, and Programmatic teams to conduct in-depth analyses of campaign performance, providing actionable insights to help drive strategic marketing decisions
- The ideal candidate should have a strong quantitative background, ability to synthesize data for storytelling, and a passion for uncovering trends and patterns in data
- Collect and consolidate campaign data from all channels into a master data source
- Create monthly and quarterly reports for planning teams, creative teams, and leadership that include overall performance along with actional insights
- Analyze performance data from both channel platforms as well as Google Analytics, and reconcile performance differences between the two
- Assist with set up and analysis of channel level test & learn strategies
- Develop processes and workflows for reporting
- Collaborate with performance marketing peers and in-house creative teams to understand campaign strategy and structure
Otta's take
Theo Margolius
COO of Otta
GoPro is a global leader in the field of action cameras. It has enjoyed remarkable success since its founding in 2002, and has expanded its offering to include additional apps and video editing software.
The market for cameras is fast-moving, with constant updates and innovations in technology and applications keeping it competitive. GoPro’s constant focus on new features and accessories, as well as its extensive name recognition, has helped the company retain a dominant market share. Similarly, GoPro has been smart to carve itself a niche that expressly excludes competition from swiftly improving smartphone cameras, as nobody wants to take their iPhone down a whitewater rapid.
This has, to date, kept GoPro’s sales growth ahead of competitors. GoPro is attentive to the constant possibility of game-changing new tech and competing products and should have the resources and talent to stay robustly abreast of the pack.
Insights
Company
Funding (last 2 of 3 rounds)
Dec 2012
$200m
GROWTH EQUITY VC
May 2011
$88m
SERIES A
Total funding: $288.2m
Company benefits
- Get your very own GoPro camera + gear
- Medical, dental, and vision insurance – premiums are 100% paid for employees, 80% paid for dependents
- Life insurance and disability benefits
- Generous time off policy
- 12 weeks paid parental leave for new parents
- Pre-tax and Roth 401(k) options
- Discounted employee stock purchase plan (ESPP)
- LiveHealthy monthly wellness reimbursement
- Innovative remote-friendly wellness classes and events
- Flexible work arrangements
- Professional + personal development opportunities, i.e. LinkedIn Learning
- Opportunities to get involved in the causes that you care about (annual camera donation + volunteer events)
Company values
- Make friends - Collaborate and include. Strength in numbers
- Obsessively serve - Put customer interest first
- Harness the power of WOW - Exceed expectations
- Stag agile - Be willing to adapt and commit
- Be a HERO - Take responsibility. Integrity, always
Company HQ
Western Hills, San Mateo, CA
Founders
Nicholas Woodman
(CEO & Owner)Received a degree in Visual Arts from the University of California, San Diego. Founder of Fun Bug. Sold Fun Bug and then traveled the world surfing, which inspired them to found GoPro in 2002.
Diversity & Inclusion at GoPro
- Diversity, Equity, Inclusion and Belonging is core to GoPro
- We signed the Outdoor CEO Pledge in December 2020 and published our first ever Pledge report in 2021
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