Director of B2B Marketing, Apartment List
$140-200k
+ Bonus + equity in the form of pre-IPO stock options
Real estate platform making renting simpler
Open for applications
Real estate platform making renting simpler
201-500 employees
Open for applications
$140-200k
+ Bonus + equity in the form of pre-IPO stock options
201-500 employees
Company mission
To build a better world of renting for everyone, to get rid of the pain and complexity, and make it more personal and flexible.
Role
Who you are
- Experience: 10+ years of progressive experience in B2B Marketing, with at least 7 years in senior leadership roles
- Strategic Vision: Proven ability to develop and execute comprehensive marketing strategies that drive significant business growth and market share
- Product Launch Expertise: Exceptional track record of leading major product launches in the B2B tech space, with demonstrable revenue impact
- Market Positioning: Extensive experience in developing and executing effective market positioning strategies in competitive environments
- Team Leadership: Demonstrated success in building, leading, and developing high-performing marketing organizations in fast-paced, growth-oriented environments
- Executive Presence: Excellence in collaborating with C-level executives and influencing cross-functional teams at the highest levels
- Data-driven Leadership: Strong analytical and strategic thinking skills, with a focus on ROI, performance metrics, and business impact
- Industry Expertise: Deep understanding of B2B SaaS, AI tools, and two-sided marketplace dynamics, with the ability to anticipate and capitalize on market trends
- Communication: Outstanding communication and presentation skills, with the ability to articulate complex strategies and influence at all levels of an organization
- CRM Proficiency: Strong experience with CRM systems, particularly Salesforce, and ability to leverage these tools for marketing automation and lead management
- Content Marketing: Proven track record in developing and executing successful content marketing strategies, including thought leadership initiatives
- Brand Development: Experience in implementing brand strategies in the B2B tech space
- We value strategic thinking, innovative leadership, and a passion for driving growth. If you're excited about leading marketing initiatives that will shape the future of our B2B SaaS and AI tools within a two-sided marketplace, we'd love to hear from you
What the job involves
- We're seeking a visionary Director of B2B Marketing, who will report to the VP of Marketing, to lead our marketing strategy and execution in the real estate technology sector
- You'll be working your magic in the real estate tech sector, so bring your relationship-building skills
- Develop and implement a comprehensive B2B marketing strategy
- Build and optimize our acquisition pipeline for consistent lead generation
- Create and execute nurture marketing campaigns to guide prospects through the funnel
- Scale our efforts with smart CRM implementation, particularly Salesforce
- Pioneer new marketing channels in the real estate tech world
- Craft content that positions us as the go-to solution provider
- Partner with our product team to nail crucial launches
- Collaborate with the C-suite to align marketing with overall business goals
- Spearhead go-to-market strategies for new offerings
- Use data analytics to drive decisions and boost performance across all channels
- Build a marketing dream team that thrives on innovation and results
- Establish our company as an industry thought leader through strategic partnerships, speaking engagements, and publications
- Collaborate with the brand team to develop and execute the overarching brand strategy for the B2B real estate tech space
Our take
Apartment List is a rental marketplace platform designed to make leasing as fair, easy, and transparent as possible for landlords and tenants. It uses user preferences to curate suggestions and advertise rent discounts.
This is a savvy and simple proposition, especially in Apartment List’s urban search locations where quick turnover and steep pricing can make rental searches a daunting and unpleasant prospect. The efficacy of their approach has been vindicated by profitable operations and increased equity funding.
As the rental market continues to grow, Apartment List has proven to be a reliable and successful platform. With over a third of American households now occupying rental properties, Apartment List has been able to capitalize on this trend, hitting a milestone of 6M apartment units listed on its site in 2022. Moreover, the platform recently announced that it has assisted nearly 1M individuals in finding their next apartment. These impressive numbers are a testament to Apartment List's effectiveness in connecting renters with their ideal living space.
Kirsty
Company Specialist
Insights
Some candidates hear
back within 2 weeks
1% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jan 2021
$10m
SERIES D
Dec 2020
$50m
SERIES D
Total funding: $163m
Company benefits
- Medical, Dental, and Vision Coverage
- One Medical Membership
- Parental Leave
- Flexible Time Off
- Quarterly Leadership Awards
- Home Office Reimbursement
- Health & Wellness Reimbursement
Company values
- Go Beyond: We’re dedicated, innovative thinkers who show up every day to ensure our renters and clients get what they want and deserve
- Always Home: With our round-the-clock AI technology, we’re here 24/7 to deliver an experience that feels just like home
- Check All The Boxes: Your wishlist is our command — we find joy in delivering personally curated properties and even provide suggestions based on your list
- Your Silver Lining: We handle the not-so-fun parts of the rental search and let you focus on the excitement of finding your next apartment
- Do Better: We’ve set a high bar for renting and are committed to delivering on this promise for each and every move-in
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
John Kobs
(Chairman)Previously Co-founder of Auto List, which was acquired by CarGurus (NASDAQ: CARG) in January 2020. He served as Apartment List's CEO until 2022.
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