Senior Go-to-Market Analyst, AffiniPay
+ Mid-year and end-of-year bonuses and equity options
Essential tools for professionals
Be an early applicant
Essential tools for professionals
501-1000 employees
Be an early applicant
+ Mid-year and end-of-year bonuses and equity options
501-1000 employees
Company mission
To empower people to pursue their passion.
Role
Who you are
- 4+ years of experience in GTM Analytics, financial analysis, or related field
- 3+ years of experience supporting marketing stakeholders
- Strong Experience with GA4, Marketo, Salesforce, ahrefs
- Proven experience in connecting various data sources to tell a holistic story across the entire marketing funnel
- Preferred experiencing working with in a high velocity, highly transactional SaaS company
- Experience building and maintaining dashboards, preferably in Tableau and SFDC (Looker experience a plus). Please feel free to submit any dashboard examples you may have
- Experience SQL skills and proven ability to read, write, debug, and optimize SQL queries
- Proven experience in translating complex data into actionable insights that uncover the “Why” behind KPIs changes
- Experience providing month-end, quarter-end and yearly retros that help tie data outcomes to marketinging and business strategy
- Experience transforming data requests into crisp analysis accompanied by insightful recommendations
- Preferred to sit in Austin, TX but open to remote candidates
What the job involves
- We are looking for an analytically curious and data-driven Senior Go-to-Market Analyst to partner with our marketing team in optimizing lead management, building dynamic and efficient reporting, and helping drive operational strategy through actionable insights.
- As an essential partner to Marketing, your reporting and insights will guide and measure marketing productivity, marketing influenced pipeline, revenue growth, and support marketing’s go-to-market strategies. Our ideal candidate is someone who can connect the dots across various data sources to uncover the “why” and act as a consultant to marketing, going beyond the ask and providing actionable and digestible insights that tie outcomes to marketing strategy
- Help own and drive the marketing analytics roadmap
- Connect data from various marketing sources to accurately measure the effectiveness of marketing efforts (think GA4 data with Salesforce)
- Build and maintain dashboards to track key performance indicators (KPIs) across the entire marketing and sales funnel
- Discover root causes of performance by collecting, cleaning, and analyzing marketing data from various data sources and present findings to stakeholders through clear and compelling presentations and reports
- Help optimize the current attribution model by driving alignment between marketing and sales
- Work with the systems team to build processes to track Marketing ROI of different channel campaigns
- Design and implement data models optimized for querying and reporting on digital marketing performance metrics such as website traffic, conversion rates, click-through rates, cost per acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (CLV)
- Proactively monitor existing marketing business metrics, propose new metrics, and work across the organization to deliver actionable intelligence
- This role is part of the Business Operations Analytics team, a small but mighty team of intellectually curious members who like to get sh*t done but also know how to have fun doing so
- You will have the opportunity to expand your knowledge and experience beyond marketing and flex into sales, product or post-sales analytics (if desired)
- Partner with key stakeholders who are data-driven, data-hungry, and down to earth to work with
Our take
Many professionals find their time taken up by administrative tasks and operational processes, leaving them fewer hours to focus on the work they love. AffiniPay supplies finance, payments and management software to make these processes swifter and easier, saving users precious time.
The company has a wide range of products including payments and reporting for accountants, legal case management software, and operations assistance for nonprofits. This broad scope allows AffiniPay to serve upwards of 150,000 professionals across legal, accounting, construction, design and association.
Recently, the company secured a significant investment from Genstar Capital that will fuel its next chapter of growth. This includes investing in innovation and the further extension of its suite of solutions.
Steph
Company Specialist
Insights
Some candidates hear
back within 2 weeks
Company
Company benefits
- Robust 401(k) plan
- Bonus programs based on performance and tenure
- Fantastic amount of swag and food
- Happy hours, quarterly events, as well as virtual and in-person team building
- Continuing career development and education programs
- Award program with the chance to go on once-in-a-lifetime annual incentive trips
- Frequent company-wide volunteering events to give back to our communities
- Annual charity contribution matching program for the organization of your choice
- Opportunity to share in the success of the company through our employee option program
Company values
- Always make it count: We see every interaction as a chance to make a difference, and we truly listen — using everything from small-group round tables to all-staff events
- Be surprisingly great: We're continuously working on exceeding your expectations — from educational opportunities and team gatherings to being open about goals and metrics
- Say yes!: We don't create excuses, we create solutions together. That means we're always there to help one another solve challenges no matter what it takes
Company HQ
Davenport Ranch West, Austin, TX
Articles
Leadership
Dru Armstrong
(CEO, not founder)Advisor for Women@Austin and Board Member at YPO. Former CEO of Grace Hill, and co-founded and was CEO at Lily Pod.
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