Product Marketing Director, Navan
$105-198k
3+ days a week in office
Travel management company
Open for applications
Travel management company
201-500 employees
Open for applications
$105-198k
3+ days a week in office
201-500 employees
Company mission
To reinvent the legacy category of travel and expense with one of the first enterprise technologies utilising the cloud, mobile, and AI to balance business needs with today's modern standards.
Role
Who you are
- 8+ years in product marketing, with a strong preference for experience in corporate travel tech
- Prior management experience and a track record of successfully leading teams
- Strong communication, PowerPoint, and writing skills
- Keen understanding of press positioning
- Exceptional team player with effective problem-solving skills
- Creative thinker who independently generates and executes on innovative ideas
- Established ability to successfully drive projects with minimal guidance
- Organizational skills to manage competing projects with tight deadlines effectively
- Proven track record in crafting compelling positioning and thought leadership content
- A major plus if you have a background in travel or travel tech, or B2B SaaS
What the job involves
- We’re looking for a motivated and data-driven Product Marketing Director to drive Go-To-Market for our core Travel product, loved by more than 10,000 customers around the world
- In this role, your job is to be an expert on our buyers, users, our product and our value proposition
- As the connective tissue between our product, marketing and sales teams, you will define our travel market narrative, product positioning, messaging and target audiences
- Ultimately, your job is to build and run a high-performing product marketing motion, focusing largely on three key areas:
- (1) defining a narrative around our Travel product, (2) enabling our go-to-market teams to add value, and (3) expanding into new offerings or new verticals
- Simply put, you will help us understand our customers and tell our story to them, working with PR, Demand, and/or Growth to reach them authentically and compellingly
- Own our messaging and positioning for our core Travel product, and define our segment-level messaging
- Own key product marketing initiatives, including development of messaging, enablement assets, competitive analysis, and large cross-functional and global product launches
- Work with Brand to refine our Travel narrative/value story and create supporting assets that empower our field teams to tell our story with conviction and proactively address the competitive landscape
- Lead continued efforts to define our target audiences and ideal customer profiles — what do they care about and what drives them to buy and renew
- Mentor and work cross-functionally with a global team of high-performing PMMs
- Build out our library of enablement assets, arming teams with tools that speed up sales cycles, drive bigger deals, and reliable retention rates
- Ensure that our messaging and positioning are represented accurately across GTM activities, events, websites, pitch decks, and all enablement
- Partner closely with the Product team, helping to shape the roadmap through competitive insight, product positioning, and execution of key launches that will accelerate our growth, drive user delight, and increase brand awareness with cutting-edge product launches
- Be a product expert and evangelist both internally and externally, developing a deep understanding of market needs and trends, and how we should position ourselves
- Collaborate with your partners on the marketing team to develop campaigns that carry product messages to market (e.g., webinars, digital, live events, videos) to generate pipeline and customer adoption
Our take
Navan (formerly known as TripActions) is operating in a crowded marketplace, betting against rivals with similar offerings of user interface personalisation technology. Even so, the company's growth has skyrocketed and it has attracted significant investor interest. Competitors cannot match Navan's cutting-edge, AI-driven services, as well as 24-hour customer support.
Since its founding in 2015 the company has seen significant growth in transactions and in active users. Having expanded from its core travel expense management product, it now offers a corporate card and general expenses management, underwriting its customers' short term business expenses with its own Liquid financial offering. Navan has a list of impressive clients, including Glassdoor, Zoom, and Shopify.
Moving forwards, the company is focused on gaining more reach, especially in Europe. As part of the expanded go-to-market strategy, it rebranded to Navan with a more people-centric design approach. It also combined its travel, corporate card and expense services into a single app which is now available to individual users rather than only through a corporate account. This will be key in bridging the gap between business travel and consumer apps.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
45% female employees
-40% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Oct 2022
$154m
SERIES G
Oct 2021
$275m
SERIES F
Total funding: $1.1bn
Company benefits
- Flexible Vacation
- Healthcare
- Commuter benefits
- Parental leave
- Health and Wellness
- Fuel for Connection
- Pet Friendly
- 401k (retirement plan)
- IATAN (travel-related discounts)
- Connectivity Allowance
- Learning & Development
Company values
- Focus on Users
- Tech-Forward Solutions
- Lead with Context
- Communicate with Candor
- Raise the Bar
- One Diverse Team
Company HQ
Ventura, Palo Alto, CA
Articles
Leadership
Ariel Cohen
(CEO)Research and Development director in Mercury Interactive (and HP after acquisition of Mercury). Product Management director, then VP, at Jive Software. Previously co-founded StreamOnce with Ilan.
Ilan Twig
(CTO)Studied Computer Science, managing positions in software engineering including VP and EVP of engineering at Jive Software. Previously co-founded StreamOnce with Ariel.
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