Director/Senior Director of Advertising, Weee!
Office located in Fremont, CA
Online grocery delivery platform
Be an early applicant
Online grocery delivery platform
501-1000 employees
Be an early applicant
Office located in Fremont, CA
501-1000 employees
Company mission
To make Asian & Hispanic groceries exciting and affordable!
Role
Who you are
- Bachelor’s degree in marketing, business, or a related field
- MBA or advanced degree preferred
- Experience in media, advertising, or a related field, with a focus on digital and retail/consumer advertising
- Proven track record of driving revenue growth and developing successful media strategies
- Strong leadership skills with experience managing and developing high-performing teams
- Excellent analytical and problem-solving abilities, with a data-driven approach to decision-making
- Exceptional communication and interpersonal skills, with the ability to influence and build relationships with diverse stakeholders
- In-depth knowledge of the e-commerce landscape, digital marketing trends, and media technologies
What the job involves
- We are seeking an experienced and innovative Senior Director/Director of Ads to develop our Advertising strategy within Weee!
- This senior leadership role is responsible for driving revenue through advertising, developing strategic partnerships, and leveraging data-driven insights to optimize advertising performance
- Strategy and Leadership:
- Develop and execute a comprehensive advertising strategy that aligns with the company’s overall business objectives
- Lead a team of business development associates, providing direction, mentorship, and performance management
- Collaborate with cross-functional teams, including marketing, product, and data analytics, to ensure effective strategy implementation
- Revenue Growth:
- Drive revenue growth through the creation and management of advertising partnerships
- Identify and develop new business opportunities, including potential partnerships with brands and advertisers
- Manage budget and financial performance, ensuring targets are met or exceeded
- Advertising Operations:
- Oversee the day-to-day operations, including ad inventory management, campaign execution, and performance optimization
- Ensure compliance with industry standards and regulations
- Data and Analytics:
- Leverage data and analytics to inform decision-making and optimize advertising effectiveness
- Develop and maintain robust reporting and measurement frameworks to track performance and ROI
- Utilize customer insights and market research to drive innovation and competitive advantage
- Client and Stakeholder Management:
- Build and maintain strong relationships with key clients, partners, and stakeholders
- Serve as a thought leader and spokesperson representing Weee! at industry events and conferences
- Ensure a high level of customer satisfaction and service excellence
Our take
It's often hard to find foreign or imported food ingredients in the United States. Weee is an online delivery platform aiming to address this by offering groceries and products for Asian Americans and underserved communities across North America. CEO Larry Lui founded the company after having difficulty finding Chinese ingredients in local stores when he moved to the U.S.
Since its launch in 2015, Weee caters to approximately 300,000 households in the U.S and fulfils thousands of orders a day. Originally targeting Asian consumers, the company now brands itself as an “ethnic e-grocer” in a move to attract the United States' 60 million Hispanic consumers as well. This diversification is in response to growing competition in the Asian grocery space from the likes of e-grocers Chowbus and Umamicart and retail chains H Mart and 99 Ranch Market.
The ethnic grocery market is expected to reach more than $460 billion by 2030. Weee plan to grow into this market by launching its service in over 30 additional North American cities over the next three years, expanding into the Canadian market as well. Further, 2022 funding will be used to tap into new cultural cuisines and scale development in AI and warehouse automation.
Steph
Company Specialist
Insights
Few candidates hear
back within 2 weeks
-1% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Feb 2022
$425m
SERIES E
Mar 2021
$315m
SERIES D
Total funding: $835.1m
Company benefits
- Company stock options
- Work from home opportunities
- Comprehensive health insurance package, including medical, dental, and vision
- 401k
- Annual bonus plan
- Vacation and holiday time off
- Monthly mobile stipend
- Monthly Weee! Points credit
- Valuable opportunity to grow into your dream role by contributing to a venture-backed startup in a high-growth stage
- Thoughtful, talented, and supportive coworkers and leadership team
Company values
- We're merchandise-driven
- Unparalleled customer experience is our lifeblood
- We celebrate culture and the power of community
- We're humble, scrappy, and intentional
Company HQ
Baylands, Fremont, CA
Articles
Leadership
Larry Liu
(CEO)Larry started his career as an Intel Product Development Engineer, before working as an Investment Intern and as a Teaching Assistant at the University of California. He spent 3 years at Brocade, another 3 at Amtel, and founded Happitail in 2012, prior to starting Weee! in January 2015.
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