Head of Social Media Strategy, Salesforce

Slack

$174.8-276.6k

Salary dependent on location

Expert level
Austin
Chicago
New York
San Francisco Bay Area

4 days a week in office

Salesforce

World's leading CRM provider

Job no longer available

Salesforce

World's leading CRM provider

1001+ employees

B2BArtificial IntelligenceEnterpriseInternal toolsLead generationAnalyticsCloud ComputingSales

Job no longer available

$174.8-276.6k

Salary dependent on location

Expert level
Austin
Chicago
New York
San Francisco Bay Area

4 days a week in office

1001+ employees

B2BArtificial IntelligenceEnterpriseInternal toolsLead generationAnalyticsCloud ComputingSales

Company mission

To empower companies to connect with their customers in a whole new way.

Role

Who you are

  • We are looking for a creative thinker with exceptional copywriting and editing skills, a deep understanding of social media platforms, and a passion for staying ahead of industry trends
  • 10+ years of experience in social media
  • Experience overseeing social media strategy and execution
  • In-depth knowledge of major social media platforms (Facebook, Instagram, Twitter, X, LinkedIn, TikTok, and YouTube)
  • Strong leadership and project management skills with an ability to motivate and inspire teams to achieve ambitious goals
  • Excellent communications skills, with solid copywriting and editing skills and an ability to curate creative short form content
  • Analytical mindset with a proficiency in interpreting data and translating insights into actionable strategies
  • Creative thinker with a demonstrated ability to develop innovative social media campaigns that resonate with target audiences
  • Familiarity with social media management tools and analytics platforms
  • Experience working with influencers and managing influencer marketing campaign
  • Ability to thrive in a dynamic, rapidly evolving environment and adapt quickly to changing priorities and deadlines
  • Ability to come into a hub location 4 x's a week

Desirable

  • Experience working in the technology industry
  • Experience working for an enterprise organization
  • Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity
  • A winning attitude that inspires optimism, fun, and the desire to always be learning!

What the job involves

  • The Director, Social Media for Slack plays a key role within the Slack Marketing organization and is responsible for our public persona across all social media platforms
  • This person will be responsible for developing and executing an integrated social media strategy to enhance Slack brand awareness, educate customers, drive engagement and foster meaningful connections
  • The role has two direct reports and will be responsible for managing Slack’s social media agency partners
  • Develop and implement a comprehensive social media strategy aligned with organizational goals and objectives
  • Manage and mentor a team of social media specialists, providing guidance on content creation, community engagement, and performance analysis
  • Develop and oversee the creation of compelling and engaging content for various social media platforms, including text, images, and videos
  • Collaborate with cross-functional teams, including marketing, communications, product and sales, to ensure social media is integrated into campaigns and broader organizational initiatives
  • Lead social-first initiatives that carry through to traditional marketing channels to drive sales and opportunity growth
  • Monitor social media trends, tools, and best practices, and recommend strategies for optimization and growth
  • Manage Slack community, addressing public inquiries and troubleshooting flags
  • Analyze social media performance metrics and prepare regular reports to assess the effectiveness of campaigns and identify areas for improvement
  • Stay informed about industry regulations and guidelines related to social media marketing and ensure compliance across all initiatives
  • Foster relationships with influencers, partners, and other stakeholders to amplify our brand presence and reach new audiences
  • Manage social media agency partners and budgets to optimize resources and to maximize ROI
  • Serve as the primary point of contact for social media inquiries and escalations, both internally and externally

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Insights

Top investors

-8% employee growth in 12 months

Company

Company benefits

  • With 9 standard holidays and four floating holidays, you get a total 13 paid days off each year

Funding (last 2 of 4 rounds)

Jun 2001

$46.9m

SERIES D

Nov 1999

$13.2m

SERIES C

Total funding: $64.5m

Our take

Salesforce is a global cloud computing company, best known for its on-demand, comprehensive customer relationship management (CRM) solutions. The company was launched to mitigate the doubts that business owners felt regarding third party companies holding their data.

By providing essential, customer-oriented CRM software, Salesforce places itself at the heart of digitised businesses. Furthermore, by building out its AI capabilities, the company removes the complexity of AI, enabling any business to deliver smarter, personalised and more predictive customer experiences.

Due to the continued innovation offered by the company, over 150,000 companies, both big and small, are growing their business with Salesforce today. Despite a tumultuous 2023 filled with activist investors, a boardroom shake-up and the unprecedented step-down of Co-CEO Bret Taylor, Salesforce continues to close several acquisition deals and managed to drive up its stock value by 96% from the end of 2022 to 2023.

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Steph

Company Specialist at Welcome to the Jungle