• The ideal candidate for this role is a sharp, data-driven leader with a talent for drawing structure out of ambiguity, and a relentless focus on driving meaningful business impact through data and insights
• You are passionate about unlocking marketing insights from complex and sometimes disparate data sets, have a strong business background, and a customer first focus
• You have a gift for helping those around you understand the data, and a strong sense of curiosity that leads you to dig for the complete picture
• You have mentored and managed individuals but are willing to roll up your sleeves and dive deep into data to produce insights
• 8+ years of direct experience working in marketing analytics/decision science/management consulting
• 3+ years of people management
• Proficiency in complex data analysis and analyzing the performance of online and offline marketing campaigns
• Proficiency with Google Analytics, Segment (or equivalent), Looker (or equivalent), Salesforce, Dreamdata (or other multi-touch attribution tools)
• Demonstrated marketing analytics expertise including martech, attribution, forecasting, and testing roadmaps
• Strong presentation and communication skills to distill results into actionable insights and recommendations

Desirable

• The Marketing Analytics and Insights team is responsible for marketing attribution and performance measurement
• This team leads marketing efficiency analysis that enables channel and budget optimization
• The Marketing organization relies on this team for insights on the full marketing funnel
• This role will report to the Director, Inbound Marketing and Operations, and work closely with demand generation, customer marketing, and business intelligence teams on marketing attribution, and optimization of the ROI of our marketing initiatives and spend
• This role will drive meaningful business impact through actionable insights which influence key business decisions
• Develop marketing analytics and insights roadmap working collaboratively with and assessing the needs of various marketing subteams, data science and insights team
• Create a center of excellence for marketing data and reporting that enables 80+ marketers worldwide
• Serve as a strategic partner for the marketing leadership team and CMO
• Lead marketing attribution and efficiency analysis, providing actionable insights and recommendations on improving economics across marketing channels and business segments
• Evaluate marketing program performance metrics and identify areas for optimization recommending testing methodologies and iterative improvements to maximize program effectiveness
• Develop models to forecast market demands and MQLs based on historical data
• Collaborate with cross-functional teams to integrate predictive models into strategic planning processes
• Manage and own key marketing reporting platforms like Google Analytics, Dreamdata, Looker, etc
• Create and streamline data collection processes from various sources, ensuring accuracy and efficiency
• Design and implement automation solutions to streamline data collection, analysis, and reporting
• Develop automated dashboards and reporting mechanisms to track real-time performance
• Prepare regular reports and presentations for senior leadership, highlighting achievements, insights, and areas for improvement
• Build, lead, and mentor a team of marketing analysts to do their best work and achieve their career goals