Senior Director of Product Marketing, OpenGov
$140-230k
Plus bonus eligible
Cloud ERP software for the public sector
Open for applications
Cloud ERP software for the public sector
501-1000 employees
Open for applications
$140-230k
Plus bonus eligible
501-1000 employees
Company mission
To power more effective and accountable government.
Role
Who you are
- 8+ years experience in product marketing for B2B enterprise software companies
- Strong people leader with a proven track record building and developing teams
- Master story-teller able to distill complex technology into compelling messaging, positioning, and differentiation
- Experience working closely with sales on enablement initiatives
- Creative thinking and the ability to see where the market is headed before it gets there
- Ability to drive alignment within marketing, across functions, and with senior leadership
- Strong communication skills and ability to “own the room.”
- Project management skills to relentlessly drive initiatives and programs to completion
- Cross-functional collaboration skills and the ability to work in a fast-paced environment
- Ability to understand new markets, solutions, and other information quickly
What the job involves
- We are seeking a dynamic and experienced Senior Director of Product Marketing to lead our product marketing efforts at OpenGov
- As the Senior Director, you will be responsible for developing and executing strategic marketing plans that drive awareness, adoption, and revenue growth for our suite of products
- This includes go-to-market strategy, positioning, messaging, competitive intelligence, pricing and packaging, product launches, and sales collateral
- You will work closely with cross-functional teams, including product management, sales, and customer success, to ensure our messaging and positioning resonate with our target audience and align with company objectives
- This senior leadership role will be a primary driver in the commercial success of the OpenGov Cloud
- Develop and execute product marketing strategies to achieve business objectives and drive market leadership
- Define compelling messaging and positioning that differentiates OpenGov’s products in the marketplace
- Ongoing ownership of pricing, packaging, and key messages to maintain the success of current products, and launch new products in the market
- Manage a team of results-drive product marketing managers, including effective prioritization, coaching, and accountability
- Partner with the enablement team to train field sales, customer success, and partner teams on messaging, key differentiation, and how to convey the value of OpenGov
- Lead the go-to-market planning and execution for product launches and updates, working closely with product management, sales, and marketing teams
- Conduct market research and analysis to understand customer needs, market trends, and competitive landscape
- Create high-impact marketing collateral, sales tools, and thought leadership content to support demand generation and sales enablement
Our take
As the world digitizes, governments must innovate their operations in order to deliver the highest standard of service. OpenGov offers cloud software products to help governments manage performance, improve budgeting, and visualize operational intelligence, as well as providing comprehensive open data.
OpenGov is the leader in local government software. Its cloud-based products, which aided a number of public agencies through the pandemic, include citizen services, procurement, budgeting and planning capabilities - made comprehensive by a series of strategic acquisitions. The company's coherent and integrated software solution significantly reduces the stress on government systems, allowing them to work smarter and better for their citizens.
OpenGov serves over 1,600 governments across the US, and continues to secure new clients. It also has made several partnerships towards improving its range of services which will enable it to remain a powerful tool for governments wishing to digitally transform.
Steph
Company Specialist
Insights
Company
Funding (last 2 of 8 rounds)
Feb 2022
$50m
LATE VC
Oct 2021
$50m
LATE VC
Total funding: $228m
Company benefits
- Work from anywhere
- Unlimited vacation
- Mission-driven colleagues
- World-class healthcare
- Professional development
Company values
- What we say we’ll do
- We have passion for the mission
- We drive for customer impact
Company HQ
Trinidad, San Jose, CA
Articles
Leadership
Zachary Bookman
(CEO)Prior to co-founding OpenGov, was a Principal for Formation 8 and a Special Advisor with ISAF in Afghanistan, focusing on rule of law and governance.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 23 more jobs at OpenGov