Senior Manager of Product Lead Growth Marketing, Neo4j
$160-180k
+ Stock option grant
Graph-based data analysis
Be an early applicant
Graph-based data analysis
501-1000 employees
Be an early applicant
$160-180k
+ Stock option grant
501-1000 employees
Company mission
To help the world make sense of big data by enabling businesses and organizations to harness the power of connections and relationships in data.
Role
Who you are
- This role is ideal for a strategic thinker who wants an execution-heavy Growth Marketing role
- Experience: 5+ years of experience in growth marketing, preferably within B2B SaaS or within technical products in the cloud infrastructure industry. Prior experience marketing to a technical audience is a plus
- Skills: Strong analytical skills with the ability to interpret data and derive actionable insights. Proficiency in marketing automation tools, CRM systems, and analytics platforms (e.g., Iterable, Mixpanel, Google Analytics, 6Sense, Salesforce)
- Leadership: Proven track record of collaborating cross-functionally with a small, high performing group of peers across Marketing, Product, and Engineering. Excellent project management skills and the ability to manage multiple priorities effectively
- Communication: Exceptional written and verbal communication skills. Ability to craft compelling marketing messages and present ideas clearly to stakeholders
- Education: Bachelor’s degree in Marketing, Business, or a related field. Advanced degree or certifications in digital marketing, data analytics, or growth hacking is a plus
What the job involves
- Reporting to the Director of Marketing Strategy and Operations, this role will be responsible for setting up the Product-Led Growth (PLG) Marketing function at Neo4j. This role is crucial for accelerating our self-serve Go-to-Market (GTM) motion and will partner closely with the Product team to drive customer acquisition and revenue growth through data-driven marketing strategies
- As a key member of our Marketing team, you will develop and execute comprehensive growth plans, optimize marketing funnels, and drive impactful campaigns to fuel our expansion in the B2B cloud infrastructure space
- Identify priority market segments and define the ideal customer journey and lifecycle for Neo4j’s self-serve products
- Develop detailed digital marketing plans for the complete customer lifecycle (customer acquisition/conversion journey, ongoing usage/engagement/graduation, customer retention, and growth/expansion). Plans will span messaging and channel-level activation details, including content marketing, social, paid media, web, and email marketing
- Orchestrate execution of plans across Digital, Content, Web, and Email marketing teams, and own outcomes of all PLG Growth Marketing efforts
- Define key operational metrics to measure and optimize the performance of lifecycle marketing efforts across channels
- Design and deploy A/B testing program for testing hypotheses across the complete customer lifecycle
- Jointly own revenue objectives with Product counterparts
- Conduct market research and gather customer feedback to understand target audience needs, preferences, and pain points
- Represent the business in quarterly reviews with C-level executives across Product, Marketing, and Revenue organizations
Our take
Innovation in database models has developed gradually over the past decade, from scale-out SQL, to key-value stores. Every now and again, something comes along to change the game, and such is the case with Neo4j.
Offered as either a self-hosted database or cloud service, Neo4j is a graph database development platform that focuses on the connections between individual data entities. This offers insights into how systems, people, locations, and seemingly unrelated data points are related so that users can address complex data questions, such as business recommendations, AI, fraud detection, and more. The company is seen as a leader in graph technology with unlimited scaling, which was demonstrated when, in 2021, it produced a record-breaking graph database with over a trillion relationships.
Graph-based data models are now crucial components for AI and machine learning applications, and Neo4j has achieved an impressive number of funding rounds and amassed hundreds of enterprise customers using its product. These include Airbnb, eBay, Lyft, and NASA, the latter of which used graph database technology from Neo4j during the development of the Orion spacecraft.
Freddie
Company Specialist
Insights
Company
Funding (last 2 of 9 rounds)
Nov 2021
$66m
SERIES F
Jun 2021
$325m
SERIES F
Total funding: $581.5m
Company values
- We value relationships
- We focus on user success
- We thrive in a culture that is open and inclusive
- We assume positive intent
- We welcome intellectually honest discussions
- We deliver on our commitments
Company HQ
Downtown, San Mateo, CA
Articles
Leadership
Emil Eifrem
(CEO)Having studied at Linköping University, they spent over 3 years as Chief Architect at Windh AB, before working as CTO for almost 5 years. They left this position in January 2007 to found Neo4j, where have worked since as CEO.
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