Data Scientist, Expedia Group
Search Engine Marketing Analytics
Online travel shopping company
Be an early applicant
Online travel shopping company
1001+ employees
Be an early applicant
1001+ employees
Company mission
Expedia's mission is to power global travel for everyone, everywhere.
Role
Who you are
- Bachelor’s degree with strong analytical focus (Computer Science, Mathematics, Economics, Statistics, etc)
- Minimum 3 years of experience directly related to the duties and responsibilities specified
- Strong analytical skills, including data manipulation, financial analysis and processing large amounts of data to understand trends
- Excellence in implementation, attention to detail and strong organizational skills
- Experience in quantitative, mathematics, statistics, science or other fields is preferred
- Familiarity with Google datasets and cloud platform is a plus
- Familiarity with Google Ads / Bing Ads API a plus
- Familiarity with Amazon Web Services a plus
- Experience in SEM, online advertising, paid search or e-commerce is a plus but not required
- You are curious and passionate for learning
- You are a self-starter
- You are focused on impact and have a bias for action
- You are flexible and comfortable with the ambiguity of a constantly evolving environment
- You are data driven and resourceful, able to find opportunities, propose solutions, and drive execution
- You are passionate about continuous improvement: constantly assessing the status quo, identifying opportunities for improvement, optimization and providing constructive solutions to simplify and accelerate current programs and processes
- Lead mostly with questions rather than opinions, thriving on the opportunity to own, innovate, create, and constantly re-evaluate
What the job involves
- We are building a world-class growth team that combines a passion for travel, deep marketing expertise together with cutting-edge technology and data science to connect more travelers with our platform and help them find the perfect place to stay
- We are hiring a Data Scientist - Analytics III in the SEM team to drive initiatives that accelerate our global Search Engine Marketing growth specifically around improving users’ web and mobile app experience
- In this role, you will report to the Senior Manager, SEM Product Management and work closely with function leads in the Product, Mobile, Analytics, Strategy and Marketing technology teams to inform our strategic agenda and continuously improve our execution
- Support landing page testing efforts for Expedia Group portfolio of brands in SEM
- Manage the SEM landing page optimization plan
- Building landing page variants for testing
- Manipulate data sets using Python / SQL to identify and prioritize optimization opportunities
- Create critical reporting dashboards in Tableau
- Partner with Google, Bing and other search engines to ensure Expedia Group is an early adopter of all product alphas and betas
- Deliver impactful analysis regarding key market forces and apply analytics to present tangible business problems/actions
- Communicate complex analytical topics in a clean & simple way to team
- Automate and/or streamline repetitive processes with the help of Product to improve individual and team productivity
- Document processes used across various projects
- Maintain internal/external relationships with partners (Google/Bing), Product, Analytics, Data science and SEO teams on strategic initiatives
Salary benchmarks
Our take
Expedia is an online travel agency. They enable users to access a wide range of services including airline tickets, hotel reservations, car rentals, cruises, vacation packages, and various attractions and services via the world wide web and telephone travel agents. Its primary web businesses include Expedia.com, Hotels.com, Hotwire.com, and Egencia.com.
Between 2021 and 2022, Expedia has been selling and merging a list of its sub-brands in a bid to simplify its operations, including Egencia and Classic Vacations. Due to plummeting share prices, mostly in the case of its sub-brands, Expedia has been leveraging its subsidiaries' customer base and merging them into the company’s core brand. Contrasting this move, Expedia has also been partnering with tech start-ups in a bid to make travel more accessible to underserved groups. Becoming Rentable, a travel company for the disabled is one of 12 startups that are part of Expedia Group’s new Open World Accelerator Programme.
What this indicates is Expedia’s shift from buying other travel companies and a move towards enhancing the experience of its preexisting customer base. This move is aiding in a long-term plan for greater long-term traveler loyalty, utilizing Expedia’s vast amounts of data, not just from reviews, but from check-in, cleanliness, communication, cancelations, etc to inform how guests experience a property.
Steph
Company Specialist
Insights
Company
Company benefits
- Leisure Travel Reimbursement
- Travel Discounts
- Family & Friends Discount
- Employee Assistance Program
- Wellness Reimbursement
- Global Service Awards
- Business Travel Medical Insurance
- Matching Gifts
- Expert Medical Opinion
- New Parent Benefit
- Employee Stock Purchase Plan
- Private Health Insurance
Company values
- Force Simplicity
- Include Consciously
- Trust Each Other
- Go Get What's Next
- Choose Fearlessly
Company HQ
Interbay, Seattle, WA
Articles
Leadership
Peter M. Kern
(CEO, not founder)Has been a director of Expedia Group since completion of the IAC/Expedia Group Spin-Off and has served as Vice Chairman of Expedia Group since June 2018. Previously CEO of Tribune Media and Managing Partner of InterMedia Partners VII, LP, a private equity firm.
People progressing
Joined as Manager - Strategic Initiatives and has been promoted multiple times to Senior Manager - Strategic Initiatives after 1 year, to Director - Strategic Initiatives also after 1 year, and again to Senior Director - Strategy & Supply after 2 years. Now works as the Vice President of the Travel Agent Affiliate Program.
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