Product Marketing Manager, Rho
$152-180k
+ Equity
Business banking platform
Open for applications
Business banking platform
201-500 employees
Open for applications
$152-180k
+ Equity
201-500 employees
Company mission
To take the friction out of finances, and to prime their customers for success.
Role
Who you are
- We’re looking for someone who loves writing, talking to customers, working with cross-functional teams, and taking ownership of business development fueled by the Product Marketing function
- 8-10 years of experience leading product marketing in SaaS environments targeting 1 or more of our target customer audiences outlined above
- Based in New York City, the ideal candidate is a data-driven, ambitious, results-oriented individual who is eager to support new marketing strategies that drive growth
- Excellent written communication and leadership skills with the ability to collaborate across departments
- Highly motivated and comfortable operating under ambiguity with high agency
- Robust analytical skills with a track record of data-driven decision-making
- The ability to transform sharp qualitative and quantitative research into actionable, differentiated positioning, messaging, and creative campaigns
- B2B sales background with a track record of selling to SMBs/Middle-Market is a plus
- Eagerness to have an impact. We love people with a chip on their shoulder!
- Bachelor's degree in marketing, business, or a related field; MBA or equivalent experience preferred
What the job involves
- As a Product Marketing Manager, you will play a pivotal role in supporting Rho’s growth strategy.
- At its core, we are looking for a product marketing leader who can serve as the Voice of the Customer for all GTM activities, aligning the Rho banking platform’s product offerings and value propositions with the specific needs of our equally dynamic customer base
- Combining market insights with an audience-centric marketing approach, you’ll lead strategic GTM initiatives, product launches, and sales enablement, directly contributing to the company's growth trajectory.
- Leveraging a rich blend of innovative market research, competitive intelligence, and close collaboration with cross-functional teams, you will ensure that our messaging resonates, our positioning is sharp and differentiated, and our products continue to solve real-world problems for finance professionals
- Successful candidates will actively demonstrate the capacity to transition between high-level strategic thinking and hands-on execution.
- Your role is to understand deeply not just our product's capabilities but also the specific needs and workflows of our customer segments—VC-backed startups, SMBs, and mid-market companies – and how Rho can support them.
- Audience & ecosystem research: Own in-depth audience research to understand evolving needs and workflows of key customer segments, competitors, and ecosystem partners to inform Rho product positioning, audience segmentation, channel selection, and campaign planning
- Customer advocacy: Serve as the Voice of the Customer for all GTM activities, including—but not limited to—marketing campaigns, product launches, and outbound motions
- Messaging and positioning: Create compelling and differentiated positioning, messaging, and value propositions, tailored to Rho customer and partner audiences
- Content creation: Partner with our Content and Demand Gen team to generate Rho product awareness, demand, and activation through content creation, including thought leadership, website materials, engaging product demos, and high-value gated assets
- Product marketing: Own and execute all Rho product launches, working with cross-functional teams to deliver strong awareness and demand generation campaigns for new capabilities added to the Rho banking platform.*
- Product team liaison: Serve as a liaison between the Product and Marketing organizations, ensuring customer insights are incorporated in product roadmaps and development, and launches are effectively planned and executed
- Sales enablement: Collaborate with Sales leadership to manage the creation of sales enablement, playbooks, sales training, and other assets to support Rho's outbound sales and customer success efforts
Our take
Rho was founded to address the growing need among small and medium-sized businesses for a unified solution to manage corporate spending and cash flow. Aiming to serve companies with 30 to 500 employees, Rho designed its platform to create seamless workflows across banking, corporate cards, and accounts payable.
The company introduced Rho AP, an accounts payable product, followed by a corporate card in partnership with Sterling Bank, enhancing its offering for businesses looking for efficiency in managing financial operations. With a clear focus on product strategy and growth, Rho has been expanding its team and integrating AI capabilities into its platform to stay ahead of the evolving fintech landscape.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
34% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Dec 2021
$75m
SERIES B
Jan 2021
$15m
SERIES A
Total funding: $97.2m
Company benefits
- Medical, dental, and vision
- Commuter benefits
- Flexible work policy
- Wellness perks
Company values
- Speed: We move fast. Really fast. Speed is critical to every move we make. We prioritize impact, focus on tasks that add immediate value, and relentlessly refine our work to achieve more for our clients. Our pursuit of speed helps propel our journey from incremental to transformational change year over year
- Precision: We may not make the most moves, but we make the right ones—every time. We believe in critical thinking, deep research, thoughtful analysis, and careful work that makes a difference. Through precision, Rho delivers meaningful, impactful results for our company, our culture, and our customers
- Diversity: Rho’ers come from many different backgrounds, specialties, and career paths. Our differences amplify not only our individual potential but also our collective ambition. Our diverse voices, perspectives, and skill sets mean we’re always ready to take on any challenge in any industry
- Empathy: We at Rho consider empathy our paramount company value. We have empathy for our clients, our colleagues, and our partners. We strive to understand them, relate to them, and consider them with compassion in every aspect of our daily work. We are here for all and push forward for all
- Creativity: We push ourselves to imagine exciting new possibilities and outcomes that defy the status quo. We don’t dismiss established practices on principle but consider alternatives through a unique lens, breaking down traditional barriers to innovation, collaboration, and performance
Company HQ
SoHo, New York, NY
Articles
Leadership
Everett Cook
(CEO)Studied International Economics at Vanderbilt, before working in Investment Banking at Deutsche Bank. They were a Senior Analyst at Taylor Woods and Atreaus Capital.
Alex Wheldon
(President & CPO)Founded Trebax Innovations and Kanary Limited. Served as CMO of Smarkets and CPO of Lyst.
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