CRM Manager, Back Market
6 Month Contract
2-5 days a week in office
Online marketplace for refurbished electronics
Job no longer available
Online marketplace for refurbished electronics
501-1000 employees
Job no longer available
2-5 days a week in office
501-1000 employees
Company mission
To restore trust and desire for refurbished devices.
Role
Who you are
- Several years (4+) of experience working in CRM
- Knowing Braze is a BIG plus
- A good balance of statistical/technical skills, business acumen, and communication skills
- Strong understanding of customer shopping behaviours online
- Excellent communication skills across different countries and cultures
- Proficiency in data analysis tools and language (e.g. Google Analytics, Tableau, SQL, Python)
- Ability to make business decisions with a data-driven approach
- Self-motivated, ability to be proactive in a fast-paced environment
What the job involves
- As a CRM Manager, you will be part of the Engagement team, a combination of Merchandising and CRM focused on driving long-term engagement across all touchpoints and building best-in-class user journeys.
- You will be responsible for optimising our in-product communication (Content Card) segmentation and personalization strategy within the Engagement team
- We are looking for someone to join our CRM & Customer Engagement team on a mission from October to March 2025
- In-Product CRM Communication
- Manage Dynamic Content: Oversee the delivery of personalized, dynamic in-product content to enhance user engagement
- Optimize Communication Orchestration: Implement and refine communication strategies across various touchpoints to ensure seamless user experiences
- Innovative Engagement: Collaborate with the Product team to develop new touchpoints and innovative methods for engaging users within the product
- Personalization
- Data Collaboration: Work closely with the Engagement, Product and Data teams to gather new user data points (including demographics, purchase history, browsing behavior, engagement metrics etc…)
- Refine Personalization and Segmentation: Utilize collected data to continuously improve segmentation and personalization efforts, ensuring tailored user experiences
- CRM Segmentation
- Evaluate and Improve Segmentation:Review and challenge existing segmentation definitions to ensure they are effective
- A/B Testing: Conduct A/B tests on various segmentation strategies and marketing messages to identify the most effective approaches
- LTV Recommendations: Provide actionable recommendations to increase the Lifetime Value (LTV) of specific customer segments
Our take
At a time when new smartphones launch frequently but with fewer new features and when individuals want to contribute to sustainability and the circular economy, Back Market is setting out to provide customers with a viable option of purchasing refurbished electronics goods.
The vision of the company is to become the default choice when it comes to electronics purchases, irrespective of the customers' budget. In order to materialize this vision, Back Market guarantees that all the devices sold on its platform are 100% functional. The company screens sellers before allowing them to join its platform and it monitors their performance in real-time by collecting detailed customer feedback. By doing this, they hope to restore trust in refurbished devices and to make sustainability an easy, safe, and affordable choice.
Back Market operates in 16 counties and has a client roster that includes Netflix, Disney, BBC, Sony, and Apple. The company has raised over $1 billion in capital, which has been invested in expansion across new and current markets.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
-4% employee growth in 12 months
Company
Company benefits
- An attractive salary that comes with equity options, health insurance, paid maternity and parental leave, 401K, commuter benefits, mental health support, and more,
- Flexible working hours and hybrid models that let you choose which days you to work in the office and at home (because work-life balance is an individual right)
- Professional development programs, internal mobility, and the opportunity to make your career what you want it to become
Company HQ
19th arrondissement of Paris, Paris, IDF
Articles
Leadership
Previously Logistic Export Assistant at Devanlay Lacoste and Account manager at Neteven.
Vianney Vaute
(Chief Creative Officer)Previously Digital Strategist at Visual Link, Strategic Planner at BETC Paris and Strategist at Five by Five.
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