Senior Field Marketing Manager, Celonis
Production Industries
$90-150k
+ Bonus/Commission + Equity (Restricted Stock Units)
More information about location
1+ day a week in office
Execution management & process mining solutions
Open for applications
Execution management & process mining solutions
1001+ employees
Open for applications
$90-150k
+ Bonus/Commission + Equity (Restricted Stock Units)
More information about location
1+ day a week in office
1001+ employees
Company mission
Celonis' mission is to help companies reveal and fix inefficiencies they can’t see, enabling them to perform at levels they never thought possible.
Role
Who you are
- 7+ years experience in B2B Demand Generation or Field Marketing positions
- Degree in marketing, communications, business, or related field
- Proven track record of working with sales, partner teams, and customer success teams to create and execute campaigns that drive pipeline
- Knowledge of best practices in modern marketing: persona-centric demand generation, marketing automation, pipeline acceleration, demand generation funnel, etc
- Proven track record of using a wide variety of tactics like influencer networks, industry association partnership, account-based marketing, events, digital, email and partner marketing to drive demand
- Ability to think strategically, prioritize tasks, execute with attention to detail, and consistently meet deadlines
- Experience in Marketing Automation, Salesforce.com
- Energetic, high performer with a willingness to take initiative and be resourceful
- Creative thinker who is adept at working on multiple projects simultaneously in a fast-paced environment, and comfortable adding new ideas
- Excellent presentation skills and confidence in communicating with senior-level sales VPs
What the job involves
- The GTM Marketing team creates demand for Celonis at scale
- We do this with programmatic campaigns consisting of a repository of global and field programs that fits the needs of each market, segment, and team, delivering integrated, account/industry/persona-centric customer journeys along the entire funnel
- Alongside this, we continue to make our community of customers our best advocates and speakers via our customer communities
- Included in the GTM Marketing team are Field Marketing, Global Campaigns, Digital Marketing, Partner Marketing, Customer Advocacy, and Marketing Operations
- This team thrives on cross-functional collaboration, working as one team, solving problems, bringing new ideas to life, and obsessing over customer value
- People are empowered to do their best work, think with a growth mindset, and build their careers with Celonis
- Field marketing acts as the ‘CMO’ of their territory or industry, providing an end-to-end view of how marketing attracts, educates, engages, and converts the audience at scale
- In this role, the field marketing leader would be responsible for building and accelerating demand in the North America Production industries (Manufacturing, Automotive, Oil & Gas)
- Build the yearly regional demand generation plan, working closely with North America sales leaders to understand business goals and drive execution of marketing programs thru all contributors: account executives, business development representatives, partners, digital marketing and global programs team
- Design and execute strategic marketing campaigns across a broad mix of tactics that achieve pipeline goals; including, but not limited to:
- Evaluating and selecting key industry & regional events and roundtables for participation; owning the event strategy from creation to execution
- Designing and executing Celonis-hosted webinars and in-person events to reach prospects and customers
- Creating new programs for account-based marketing and pipeline acceleration
- Owning relationships with marketing vendors for digital advertising, content syndication and lead purchase
- Creating local customer programs and communities
- Scale demand creation with partners, leveraging their expertise to increase awareness, create pipeline and support the adoption of partner campaign toolkits
- Collaborate with the global digital marketing team to execute campaigns via digital channels (email, LinkedIn, etc.)
- Work in tandem with global programs to leverage and adapt global campaigns for use in Public Sector industry marketing
- Work cross-functionally to create campaigns-in-a-box for Manufacturing/Automotive and Oil & Gas specific use cases that are not covered by the global campaigns team
- Work with corporate marketing and go-to-market teams to plan and host our flagship 'City Collaborative’ event series to accelerate existing opportunities, generate new pipeline, and deepen our existing customer relationships
- Enable the Production sales, BDR, and partner teams on campaigns, key messages, and marketing programs
- Lead demand generation reporting using marketing analytics to drive corrective action if needed to achieve demand generation targets of the territory or market and establish a regular reporting cadence with marketing and sales counterparts
- Effectively spend marketing budget to drive new pipeline creation and accelerate pipeline and assess on an ongoing basis campaign effectiveness and ROI
Our take
Celonis started out in an obscure niche which the company called process mining. Its first product was created to scan data logs for its clients and map out their processes in its entirety - inefficiencies and all. Celonis' product was in essence, to be considered a replacement for costly consultants and quants.
The company has since branched out into an even more niche area that plays on the strength of its products and proprietary technology - such as execution management solutions. Celonis' product found significant uptake across industries like supply chain, manufacturing, and business intelligence which quickly amassed it a wealth of enterprise customers and hundreds of millions of dollars in recurring revenue.
Celonis is king in its industry as it was founded just as data-heavy enterprise operations sky-rocketed. Now, the company is backed by hefty funding and impressive advisors across several industries, still seeing increased investment despite the venture capital market is experiencing a slowdown. Celonis has shown impressive foresight and innovation as a company and will continue to eat the fruits of those labour for many years to come.
Freddie
Company Specialist
Insights
Company
Funding (last 2 of 5 rounds)
Aug 2022
$400m
SERIES D
Jun 2021
$1bn
SERIES D
Total funding: $1.8bn
Company benefits
- Health and Wellbeing: Celonis is proud to offer competitive benefit options for you, your spouse or domestic partner, and your dependent children.
- Restricted Stock Options (RSUs): At Celonis, you’re not only a Celonaut but an owner. As a new hire, you will receive equity grants and have the opportunity to increase your equity holdings over time through annual refreshes and merit-based awards.
- Impact Days: Through Celonis’ annual Impact Days, every Celonaut has the opportunity to do something of significance that makes families, the communities we live in, our work, society, and the environment better.
- Parental Leave: Starting day one of employment, primary parents are eligible for 24 weeks of family leave for childbirth, surrogacy, and adoption, with 100% of pay and RSU vesting. Supporting parents are eligible for 12 weeks of family leave.
Company values
- Live for Customer Value: When our customers do better, we do better.
- The Best Team Wins: We believe our people make us who we are.
- We Own It: We believe accountability builds trust
- Earth is Our Future: We believe in doing business that is good for people and the planet.
- FISA: We Focus. We Invent. We Simplify. We Act.
Company HQ
World Trade Center, New York, NY
Articles
Leadership
Alexander Rinke
(Co-CEO)Attended the Technical University of Munich and co-founded Celonis right after.
Bastian Nominacher
(Co-CEO)Bastian cofounded Celonis with Alexander and Martin in 2011 after attending the Technical University of Munich.
Martin Klenk
(CTO)Martin cofounded Celonis with Alexander and Bastian in 2011 after attending the Technical University of Munich.
Salary benchmarks
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Diversity, Equity & Inclusion at Celonis
- At Celonis, we celebrate the differences and individuality of all our employees and understand the value of having a variety of experiences, backgrounds, knowledge bases, and perspectives at play in our teams from executives to interns. It's not just a box we want to tick or a quota we want to hit. It's making sure every one of our employees has a sense of belonging and purpose at Celonis
- We are committed to building a company that reflects the diversity of the world in which we live because, well, it's just the right thing to do. That also means fighting for equal opportunity beyond just who we hire. We are always looking for ways to fight for equality and diversity in the workplace and beyond, but we know we have a long way to go
- Learn more about our commitment here: https://www.celonis.com/careers/diversity/
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