Marketing Manager, Dow Jones
Office located in London Bridge Street, London
Business news and financial information publishing
Be an early applicant
Business news and financial information publishing
1001+ employees
Be an early applicant
Office located in London Bridge Street, London
1001+ employees
Company mission
To deliver trusted news and data to help businesses and society make decisions for a better future.
Role
Who you are
- You will be experienced in tying marketing strategy and programs to ROI and will be comfortable speaking about pipeline volume, velocity, and revenue contribution
- Significant experience of B2B demand generation marketing, ideally focusing on integrated campaigns or similar across the Middle East
- Experience within the energy industry is preferred
- Experience working in a cross-functional, matrix organization, including understanding global/ regional/ country organizational dynamics
- Strong ability to think strategically, analytically, and creatively to break down problems and find effective solutions
- Familiarity with marketing tools, platforms (HubSpot, Eloqua, On24, etc.), Salesforce, Google Ads/ Analytics, and reporting skills
- Proven content marketing capabilities, including strategy, writing, creation, and execution of marketing assets across multiple media – including social media, blogs, websites, and email
- Track record of measurable success in developing and growing pipelines through innovative programs to scale company growth
- Strong analytical capabilities. Innate ability to navigate through a complex matrix organization and lead process changes. Thrive in a fast-paced, connected sales and marketing environment
- Solid communication and interpersonal skills with experience working with multiple cultures and stakeholders across global locations and time zones
- Highly collaborative, hands-on, goal-driven, and a positive attitude and sense of ownership
- High level of accuracy and attention to detail
What the job involves
- Chemical Market Analytics by OPIS, a Dow Jones Company, (CMA) is looking for a customer-centric Marketing Manager for our EMEA region to help develop and lead the go-to-market (GTM) strategy and execution for the energy portfolio of solutions
- As the Marketing Manager you will be responsible for developing and executing marketing programs targeting various clients and personas and will play a role in collaborating with other business lines to drive marketing initiatives
- You will collaborate with Product Management and Sales to create GTM plans based on market segmentation, personas, and customer buying journeys
- As an experienced solutions marketer, you will be expected to develop multi-touch integrated programs (including marketing events) that leverage various channels (digital inbounds, events, etc.) and support sales enablement toolkits and dashboards that streamline synergies between Marketing and Sales
- Additionally, the role must be conversant in marketing analytics and have a strong affinity for tracking and measuring funnel velocity and conversion rates
- You will report regularly to stakeholders on the efficacy of their programs and will be well-versed in designing strategic programs for product and solution uptake in mature or saturated markets
- In addition, as the Marketing Associate Director you will be responsible for content creation, management, and marketing, working with internal stakeholders and external agencies to produce high-quality materials designed to drive conversions
- Working with key stakeholders across CMA’s Energy business, using market research, client feedback, and sales priorities, you will develop compelling and content-rich value propositions to drive the GTM marketing communications strategy into target segments
- Implement, plan, develop, and measure integrated Europe and Middle East marketing programs (including marketing-gated events) to align with the buyer’s journey, including awareness, inbound and outbound demand generation, pipeline building, sales acceleration, and localization
- Help grow and implement new digital inbound marketing strategies to drive further demand from online activity
- Analyze campaigns and targets daily and compare A/B tests where necessary to ensure strategies have a measurable ROI. Be agile and willing to update and change tactics where campaigns fall short of expectations
- Proactively engage with the Sales teams to coordinate, communicate, and optimize the impact of marketing activities. Work closely with the team to track lead flow and convert opportunities
- Be willing to learn and become an expert on our key personas, work with Sales to fill in gaps, and develop a persona-based strategy for lead conversion
- Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes
- Manage timelines, budgets, and resources and maintain effective communications and relationships with internal and external partners
Salary benchmarks
Our take
Dow Jones is a global leader in news and business intelligence, powering a range of well-respected brands, including The Wall Street Journal, Financial News, MarketWatch, and more. The company delivers its content to consumers through a range of formats, such as print, digital, mobile, and live events.
As companies seek to draw Millennials and Gen Z consumers to their platforms, adaptability is vital, since they are driving the demand for innovative tools and techniques, as the world evolves toward the digital-first era. Dow Jones has proven its ability to meet product optimization challenges with its reimagined Factiva offering that includes a list of new features, such as personalized results, an easy-to-use modern interface, and faster free-text search, all with a mobile-first design that adapts to any device.
The company has also focused on new product innovation by expanding its portfolio of capabilities and partnerships, further expanding into AI-powered personalization technologies and ongoing digital transformation. Already a powerhouse in the market, Dow Jones is well set to capitalize on future expansion and innovation opportunities and between 2019 and 2024, doubled its digital subscription base from 2.43 million to 4.86 million.
Steph
Company Specialist
Insights
Company
Company HQ
Theater District, New York, NY
Articles
Leadership
Almar Latour
(CEO, not founder)Before becoming the CEO of Dow Jones and Publisher of The Wall Street Journal, they were the Publisher of Barron’s Group and Executive VP of Dow Jones. They were also the previous Executive Editor of The Wall Street Journal.
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