The development of Natural has generated some excitement among AI-watchers, to the extent that Brain Technologies secured funding years before its first product launch. The product buzz is complemented by a formidable track record for company founder Jerry Yue. Benlai, his previous project, went on to become China’s largest online fresh grocery market.

If Brain Technologies can deliver on its promise to “organize the world’s software and make it natural to use,” this company could prove a real game-changer in the field. With that said, all that observers can do is wait to see what the company does next, and whether it lives up the expectations it has earned.