Senior Copywriter, Keywords Studios
ICHI
2 days a week in office (Holborn, London)
Technical & creative services provider
Open for applications
Technical & creative services provider
1001+ employees
Open for applications
2 days a week in office (Holborn, London)
1001+ employees
Company mission
To use the passion for games, technology, and media to create a global services platform for video games.
Role
Who you are
- Strong understanding of tone of voice and strategic thinking
- How to quickly and concisely structure, develop, and sell an idea
- Excellent communication skills to present concepts professionally and persuasively
- Able to take and apply feedback effectively
- Commercially-minded with great instincts for work that moves the needle for our clients
What the job involves
- As a Senior Copywriter at ICHI, you’ll power the creative process with insightful, expertly written copy across a broad range of projects — from IP branding to trailers, social content, and full 360 marketing campaigns
- Create original, compelling written content for all commercial mediums
- Support the design team in campaign development with clear, compelling messaging
- Develop creative concepts and create a range of copy across various marketing channels
- Write in a digitally-native brand voice with a strong audience and commercial focus
- Stay updated on copy trends and best practices, writing in various styles and tones across different channels, including email campaigns, in-product marketing, and SEO content
- Communicate effectively and build strong relationships, simplifying complexity and engaging stakeholders
- Prioritise your workload and manage briefs
- Collaborate with every department in the company, bringing enthusiasm to a growing team
- Research client brands, products, and customers to understand consumer psychology
- Constantly test and optimise copy to boost conversions
Salary benchmarks
Our take
Keywords Studios is an international technical service provider to the global video games industry and beyond. The company works as an external development partner for its users, enabling leading content creators and publishers to leverage Keywords' expertise and capacity across the lifecycle of interactive content. In so doing the company enables its clients who are operating in complex and fast-moving environments to remain lean and agile, and to focus on creating and monetising the most engaging experiences.
The company has over 70 studios in 26 countries across the globe. Providing integrated art production, engineering, audio services, testing, localization, and player support services in more than 50 languages and 16 game platforms.
With a strong market position, Keywords provides services to nearly all of the prominent gaming companies, including T2, EA, Ubisoft, and Square Enix. Keywords had also been on an acquisition spree, with its total acquisition count sitting at 60 before it was acquired by private equity firm EQT in 2024.
Freddie
Company Specialist
Insights
Company
Company benefits
- Medical, dental and vision benefits
- WFH Opportunities
- Flexible working hours
- Bonus Schemes
- And More (Varies by Location)
- 25 days holiday (+ bank holidays)
- Pension Scheme
- Tech & Bike Schemes
Company values
- We are passionate
- We thrive on diversity
- We are resourceful
- We celebrate uniqueness
- We value team-work
Company HQ
Carmanhall And Leopardstown, Dublin, Ireland
Articles
Leadership
Bertrand Bodson
(CEO, not founder)Current Non-Executive Director at Tesco and Wolters Kluwer. Co-Founder & former CEO of Bragster.com (Acquired by Guinness World Records). Previous Chief Digital & CMO at Sainsbury's, and Non-Executive Director of Electrocomponents.
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