Head of Growth, Twig
5 days a week in office
Instant cash-out app for the circular economy
Job no longer available
Instant cash-out app for the circular economy
21-100 employees
Job no longer available
5 days a week in office
21-100 employees
Company mission
Twig's mission is to power the circular economy and be the next generation of banking.
Role
What the job involves
- Schedule, manage and develop the Twig organic social channels
- Grow engagement across channels to meet objectives
- Lead social video branded content through content series on IG/Youtube/Tiktok/Twitter
- Lead the relationship with the creative team to come up with big, cut through ideas for innovative social first campaigns
- With the team, build world class, innovative and inherently social campaigns for all key projects, that are insight-led and resonate with our target audience & community, driving reach and engagement
- Responsible for all content planning, delivery & execution and community engagement ensuring content best practice and flawless execution
- Stay on top of social platforms to identify new opportunities and develop innovative activations ahead of competitors
- Insatiable appetite to hit targets by monitoring performance regularly to understand effectiveness of strategy and creative, making recommendations for continuous improvement
- Present to senior leadership regularly on campaign plans and results
- Continuously ideate and innovate within the social space
- Find new and exciting ways to engage customers via social media channels to drive awareness, conversation and affinity to Twig
- Champion brand values and messages across all relationship and social activations by demonstrating a considered and sophisticated understanding of the brand
Salary benchmarks
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Company
Our take
Consumers are increasingly interested in contributing to a circular economy. Twig, formerly known as DIEM, is a fintech company that wants to address this market by building 'the bank of things' - a banking app that allows users to instantly exchange their things for cash, empowering them to reduce their waste and live a more sustainable lifestyle.
The innovation of Twig comes from its proprietary pricing algorithm based on machine learning that can evaluate the resale market value of customers' items. It does this by analyzing reselling prices across all existing platforms, from eBay to Depop. Twig then allows users to sell their items to the company directly and to receive instant payment.
Twig focuses on tackling the environmental crisis in everything it does. In line with this vision, the company has achieved B Corporation status, and has investigated adding features such as carbon offsetting and tree planting within its app. It has secured good levels of funding to support expansion into the US and targeted EU countries.
Steph
Company Specialist at Welcome to the Jungle