Vice President of Marketing, DAZN
Top of the Funnel, Freemium
Live sports streaming service
Open for applications
Live sports streaming service
1001+ employees
Open for applications
1001+ employees
Company mission
DAZN's mission is to connect fans to the sports they love, their way.
Role
Who you are
- Proven experience in marketing with at least 5 years in a leadership role, preferably within the sports, streaming, or content industry
- Strong background in social media and YouTube content creation and editorial management
- Demonstrated ability to develop and execute successful top-of-funnel marketing strategies that drive brand awareness and customer acquisition
- Proficiency in analysing marketing metrics and KPIs to make data-driven decisions and optimize campaign performance
- Experience leading and mentoring a diverse marketing team, fostering a collaborative and innovative work environment
- Proven track record of managing integrated marketing campaigns across multiple channels, including social media, email, SEO, and PPC
- Ability to conduct market research and understand audience behaviours, preferences, and trends
- Experience in developing and managing marketing budgets with a focus on maximizing ROI
What the job involves
- Lead the orchestration and coordination across all regions of the development and execution of top-of-funnel marketing strategies, focusing on the successful timely delivery in line with the planned events
- Partner with all stakeholders to deploy all available marketing channels to drive customer acquisition
- Oversee the creation and curation of compelling on and off platform social media, ensuring it is implemented globally and aligns with the brand voice and engages the target audience
- Design and manage multi-channel marketing campaigns to drive traffic, generate leads, and increase brand visibility
- Conduct thorough market research to understand the preferences, behaviours, and trends of the target audience, using insights to guide marketing efforts
- Partner with regional teams and content creators, designers, and marketing professionals to execute on the strategy
- Collaborate with right holders and product, sales, and other departments to ensure cohesive and effective marketing strategies
- Establish and monitor key performance indicators (KPIs) to evaluate the success of marketing initiatives. Use data-driven insights to refine strategies and improve ROI
- Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize campaign effectiveness and ROI
- Stay ahead of industry trends, new technologies, and emerging platforms in sports, streaming, and digital marketing to keep the app’s marketing strategies innovative and competitive
Salary benchmarks
Our take
DAZN is a sports streaming subscription service providing full coverage of every game in a league, with commentary from the home country it’s being shown in.
Referred to as the "Netflix of sport", DAZN has pursued an aggressive strategy of buying up popular, undervalued sports rights and launched quickly into new markets since launching in 2016. This has meant they were able to monopolise the television rights for combat sports like boxing and NFL. They now stream nearly 1 billion hours of live sport every year.
The company is also boosted by its sizeable B2B activities, which includes providing streaming and data to other sports broadcasters, betting firms and publishers. DAZN also owns Goal.com, a football website with 100 million users, and Opta, a well-known sports analytics company.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
3% employee growth in 12 months
Company
Company benefits
- 25 days’ annual leave (increasing by 3 days after 3 years)
- Nnual performance-related bonus
- Private medical insurance
- Life assurance
- Pension contributions up to 5%
- Free access for you and one other to our workplace mental health platform app (Unmind)
- Learning and development resources
- Opportunity for flexible working
- Internal speaker series and events
Company values
- AMBITIOUS - Everyone here wants to make a big impact at a personal, company and customer level
- INVENTIVE - Pushing boundaries, never settling, always restless, always wanting more for our customers
- PASSIONATE - This means showing commitment and pride in what we do every day
- BRAVE - You need to get stuck in. Bring initiative but don’t be afraid of asking for help
- SUPPORTIVE - We look out for each other and strive for inclusion and diversity in all we do
Company HQ
Hammersmith, London, UK
Articles
Leadership
James Rushton
(Co-founder)He held leadership positions at Perform group for over 16 years
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