Campaign Marketing Executive, Silverfin
Office located in Old Street/Shoreditch, London
Cloud accounting platform for financial advisors
Be an early applicant
Cloud accounting platform for financial advisors
101-200 employees
Be an early applicant
Office located in Old Street/Shoreditch, London
101-200 employees
Company mission
To make the world's businesses better by helping innovative accountants support their clients.
Role
Who you are
- Proven experience in a digital marketing role with a focus on B2B email marketing
- Experience in creating and managing email strategies, campaigns and content
- Worked with email marketing tools and CRM’s (Hubspot, Marketo, Eloqua, Salesforce, Zoom etc.)
- Understanding of GDPR and email regulations
- Strong knowledge of B2B email marketing strategies and best practices
- Proficiency in marketing automation technology (Hubspot, Marketo, Eloqua, Salesforce, Zoom etc.)
- Analytical skills with attention to detail and a passion for spotting opportunities in data
- Strong organisational and project management abilities
- Photoshop, Canva or similar would be an advantage
- Good written communication skills
- Passion for educating B2B audiences on smart technology and mastering international preferences
- Proactive and self-motivated approach to work
- Commitment to continuous learning and improvement
- Creative thinker with an eye for design and content
- Strong communicator with excellent collaborative skills
- Detail-oriented and organised, with the ability to manage multiple tasks effectively
What the job involves
- The Campaign Marketing Executive at Silverfin plays a crucial role in developing marketing campaigns that drive customer engagement and business growth across International markets
- This position is integral to our marketing team, impacting our organisation's success by crafting campaigns that resonate with our target audience and boost conversions
- Collaborating closely with internal departments and external partners, you will ensure cohesive and impactful marketing efforts
- Develop and execute targeted marketing journeys for various customer lifecycle stages, different propositions by International market and new feature launches
- Design email sequences to nurture leads, engage current customers, and re-engage inactive users
- Collaborate with BU marketing teams to align email journeys with broader marketing and sales strategies including ABM
- Develop compelling content in coordination with design teams for visual assets
- Manage the technical aspects of email campaigns to ensure compatibility across platforms
- Champion database health and analyse email campaign performance using key metrics and provide insights
- Formulate recommendations for campaign improvement based on performance data
- Ensure consistency in brand messaging across email campaigns and other marketing channels
- Ensure all email marketing activities comply with legal requirements and best practices
- What would success look like?
- Achieving high engagement rates and conversion metrics for email and related digital campaigns
- Consistently meeting campaign deadlines and ensuring smooth execution
- Effective integration and optimisation of email marketing with broader marketing strategies
- Continuous improvement in database and email campaign performance based on data-driven insights
- Increase in customer engagement and retention rates
- Higher conversion rates and lead generation through targeted digital campaigns
- Regular performance reviews and adjustments to strategies for optimal outcomes
Salary benchmarks
Our take
While a myriad of tools are currently used in accounting, Silverfin aims to offer a central platform that brings in client's real-time financial data and processes it automatically. Integrating well with existing software, the platform is used to manage the finances of tens of thousands of businesses, directly or indirectly.
In the accounting industry's digital transformation, Silverfin aims to be at the forefront. In addition to automating workflows, the platform can be used to run analytics on the data collected to deliver value-added advisory services to clients. Having expanded beyond Ghent to London, Denmark and the Netherlands, the company has proven its potential and has a chance to seize further success in the future.
Freddie
Company Specialist
Insights
Company
Company benefits
- The opportunity to help build a fast-paced, fintech scale-up internationally
- Monthly company-wide Wellbeing Days off
- Cool office spaces in Ghent, London and Amsterdam
- Option to join the Employee Share Option Scheme
- Regular team activities during and after work
- The ability to create, implement and grow with a fast growing team of people who are enthusiastic and passionate about what they do
- Generous training allowance to support your development
- Lots of flexibility and great additional benefits
Company values
- We make our own way - It’s a challenge but that’s what we love. We're eager to grow both our product and our own careers. We have the flexibility to focus our energy on the things we believe we can make a difference on and the autonomy to take initiative ourselves
- We go right where others go left - We are leading the way towards a smarter future, delivered by a product we all believe in. Becoming the best version of ourselves is what drives our business
- We bring everyone with us - Everyone at Silverfin is part of one team. We win together. There are no egos here, we are kind people who look out for each other, and that help each other to succeed
Company HQ
Ghent, Flanders
Articles
Leadership
Joris Van Der Gucht
(Co-founder)Also co-founded Wintercircus Ghent. Previous experience as an accountant at BDO Belgium before founding Silverfin.
Tim Vandecasteele
(Co-founder)An experienced software developer who worked for Philips and Vasco Data Security. Previously founded Sportbrook.
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