Vice President of Product Marketing, Odaseva
$50-500k
Enterprise data platform for Salesforce
Open for applications
Enterprise data platform for Salesforce
101-200 employees
Open for applications
$50-500k
101-200 employees
Company mission
To create a data platform built specifically to help the world's largest, most ambitious Salesforce customers keep their data protected, compliant, and agile.
Role
Who you are
- This role requires a strategic thinker with a deep understanding of the data security industry, strong leadership capabilities, and a track record of delivering impactful marketing initiatives
- Bachelor's degree in marketing, business, or a related field; MBA preferred
- 12+ years of experience in product marketing, with at least 5 years in leadership roles
- Proven track record of successfully bringing SaaS products to market, preferably in the data security or cybersecurity domain
- Deep understanding of enterprise software markets, buyer personas, and purchasing dynamics
- Strong analytical skills with the ability to translate data into actionable insights and recommendations
- Excellent communication skills with the ability to articulate complex concepts clearly and concisely
- Demonstrated leadership capabilities with experience leading and developing high-performing teams
- Creative thinker with a passion for innovation and driving business growth
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively
What the job involves
- When you join Odaseva, you’ll work alongside some of the most accomplished people in the Salesforce ecosystem
- As the Vice President of Product Marketing reporting directly to the CPO, you will play a pivotal role in shaping the strategic direction of our product portfolio and driving market penetration
- You will lead a talented team of product marketers to develop compelling messaging, positioning, and go-to-market strategies that resonate with our target audience and differentiate our offerings in the competitive landscape
- Developing and executing comprehensive product marketing strategies to drive awareness, demand, and adoption of our SaaS solutions in the data security and data protection domain, integrating pricing strategy considerations
- Collaborating closely with product management, sales, marketing, and other cross-functional teams to define product positioning, messaging, and competitive differentiation, leveraging insights from win-loss analysis
- Leading market research initiatives to identify customer needs, market trends, and competitive insights to inform product roadmap and go-to-market strategies, with a focus on pricing sensitivity and value perception
- Developing high-impact marketing collateral, including sales enablement materials, battle cards, product documentation, website content, and thought leadership content, highlighting competitive advantages
- Driving the creation of compelling content assets such as datasheets, product videos, and blog posts to educate and engage prospects and customers, emphasizing the value proposition and ROI of our solutions
- Partnering with the demand generation team to develop integrated marketing campaigns that drive lead generation and accelerate pipeline growth, incorporating pricing promotions and incentives where appropriate
- Establishing key performance indicators (KPIs) and metrics to measure the effectiveness of product marketing initiatives and driving continuous improvement, including analysis of pricing impact on conversion rates and revenue growth
- Providing leadership, mentorship, and guidance to a team of product marketers, fostering a culture of collaboration, innovation, and excellence, with a focus on strategic pricing alignment
Our take
At enterprise scale, Salesforce data management is uniquely challenging. Large volumes and complex business processes significantly increase risks that can threaten data integrity and potentially halt business operations. With Odaseva, Salesforce architects and platform owners have a powerful set of tools to address these foundational data issues. Clients, including notable brands like Oxfam and Heineken, benefit from a comprehensive suite that ensures data is centralised, accessible, and secure, with solutions for data archiving, privacy, and automation.
Odaseva, engineered by Salesforce experts and endorsed by Salesforce Ventures, is utilised by over 120 million users. In 2023, Odaseva achieved significant milestones, including adding new enterprise customers and expanding data centres across four continents to meet data residency requirements. The platform also introduced innovative features such as Backup and Restore with a five-minute Recovery Point Objective (RPO), enhanced data archiving capabilities with Archive Viewer, and end-to-end encryption with Odaseva Gateway.
Further solidifying its commitment to data security, Odaseva earned new certifications like HITRUST for the U.S. healthcare industry, TISAX for the German automotive industry, and IRAP for Australian government entities. These achievements, combined with its growing portfolio of high-profile clients, position Odaseva for continued success and leadership in Salesforce data security.
Steph
Company Specialist
Insights
Company
Funding (last 2 of 4 rounds)
Jun 2024
$54m
SERIES C
Oct 2020
$23.2m
SERIES B
Total funding: $91.2m
Company benefits
- Remote options
- A team of smart and kind people (inspire emulation - not competition)
- A place where you can make an impact and grow your career
- A company at the forefront of data & cloud innovation
Company values
- Deep trust and security
- Customer, partner, and employee success
- Agility, kaizen, and innovation
- Passion, engagement and fun
- Excellence and world-class organizational growth
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Richard Zolezzi
(Chief Legal Officer)Previously Attorney at Rogers & Wells for 9 years, Counsel at Nixon Peabody for 3 years, and Partner at Catapult Advisors for 5 years.
Rémy Claret
(Chief Marketing Officer)Previously worked for 12 years at Genesys, holding various positions such as Product Marketing Director and Manager Sales Engineering.
Sovan Bin
(CEO)Previously Lead Technical Architect at Salesforce.com for 5 years, and Oracle Siebel Consultant at Capgemini for 3 years.
Vincent Delamarre
(Chief Growth Officer)Worked at Salesforce for 9 years, holding various positions such as Senior Account Executive and Regional Vice President.
Salary benchmarks
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