Established by a marketing professional with global brand experience, DSC is an example of how startups can flourish with the right marketing team and business model behind them. Now, with Unilever's backing, DSC is making the transition from an online shaving brand to an omnichannel men's lifestyle brand with a presence in drugstores and grocery retailers across the US.

While DSC was the first company to offer shaving subscriptions, it has since been joined by other top names in men's skincare including Gillette and Harry's. DSC now boasts over 4 million subscriptions worldwide, but now under the Unilever umbrella, it faces financial disarray, job cuts, and share price drops from its owners. Unilever is focussing on simplifying its business network, which could have knock-on effects for DSC in the long term.