Senior Lifecycle Marketing Manager, Flex
$145-164k
+ Stock options
Flexible rent payment application
Be an early applicant
Flexible rent payment application
501-1000 employees
Be an early applicant
$145-164k
+ Stock options
501-1000 employees
Company mission
Flex's mission is to empower as many renters as possible with flexibility over their most significant recurring expense.
Role
Who you are
- The ideal candidate will have a strong background in lifecycle marketing, partnership management, and data-driven marketing strategies
- Bachelor’s degree in Marketing or a related field; MBA preferred
- 6+ years of experience in lifecycle marketing, preferably within a SaaS or property management context
- Demonstrated ability to support the development and execution of successful marketing strategies that drive growth and engagement
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Excellent communication and relationship-building skills, with the ability to collaborate effectively with cross-functional teams and external partners
- Highly organized with the ability to manage multiple projects and deadlines in a fast-paced environment
What the job involves
- Flex is seeking a strategic and data-driven Senior Lifecycle Marketing Manager to join our team and lead the development and execution of our new leads platform
- This platform leverages Flex’s extensive property network to offer targeted marketing opportunities for supplemental and complementary products
- Assist in developing and executing lifecycle marketing strategies for targeting Flex’s users, leveraging known data to optimize timing and relevance of product offerings
- Help build and manage targeted marketing campaigns to upsell product and service offerings, using known data to enhance messaging and maximize conversion opportunities
- Collaborate with internal teams to develop email campaigns and other marketing strategies that drive engagement and conversion
- Work with key stakeholders to generate creative ideas, build creatives, and run them through compliance and legal review
- Continuously A/B test creatives and segment audiences to maximize conversions based on performance data
- Assist in establishing and maintaining partnerships with high-potential service providers to offer their products through the Flex leads platform
- Collaborate with project managers, product managers, engineers, and data scientists to ensure seamless integration and execution of marketing strategies
- Conduct market assessments and partner analysis to optimize marketing approaches and partnership strategies
- Utilize CRM systems to structure and execute targeted marketing campaigns, ensuring alignment with Flex’s overall marketing strategy
- Assist in implementing data-driven marketing strategies to expand reach beyond email, including paid marketing initiatives
- Collaborate with Data Science to leverage data and campaign results to help build more effective targeting
- Continuously monitor and analyze marketing performance metrics, adjusting strategies to optimize long-term business value
- Assist in identifying and mitigating risks related to user adoption, partnership dependencies, and potential cannibalization of core platform products
- Support building robust analytics and performance measurement systems to monitor the impact of marketing strategies on both the leads platform and core product conversion
- Collaborate with the compliance team to ensure compliance with rules and regulations regarding verbiage and creatives
- Utilize performance statistics and A/B test results to continuously improve outcomes
Our take
Many people struggle to pay their rent every month, with a variety of bills hitting their bank accounts simultaneously. Whilst many of these people earn enough money to cover their bills, the inflexible nature of monthly bills can make the all-in-one payment a harder obstacle.
Flex provides a mobile application for the flexible payment of rent, allowing users to pay their landlords through flexible payment plans, reschedule payments when necessary, and protect their funds through Overdraft Protection. The company achieves this by partnering with estate agents and paying their resident's bills upfront, taking on the challenges that landlords would normally have due to late payments.
Flex has experienced extremely rapid growth since its founding which has caused some issues, as it struggled to keep up with the surge in new customers. Having made improvements to its product and scaled its customer service team, it is set to continue providing a service that has come to be highly valued by both tenants and landlords.
Freddie
Company Specialist
Insights
Company
Funding (last 2 of 5 rounds)
Feb 2022
$160m
EARLY VC
Apr 2021
$46.6m
SERIES B
Total funding: $225.1m
Company benefits
- 100% company-paid medical, dental, and vision
- 401(k) + company stock options
- Unlimited paid time off + company paid holidays
- Parental leave + IVF and adoption support
- Flex Cares Program: Non-profit company match + pet adoption coverage
- Pet Insurance
- Free Flex subscription
Company HQ
Midtown Manhattan, New York, NY
Leadership
Shragie Lichtenstein
(CEO)Experience working in venture capital investments for Point72 and TVC. Also co-founded Boundless Reality.
YeTong Shao
(CPO)Experience as Data Science Researcher. Also co-founded Boundless Reality.
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