Lifecycle Marketing Manager, Varo
$115-155k
Fee-free online banking platform
Job no longer available
Fee-free online banking platform
501-1000 employees
Job no longer available
$115-155k
501-1000 employees
Company mission
To improve the financial health of our customers through better technology and total transparency.
Role
Who you are
- 3-5 years of hands-on experience managing Retention and Engagement programs
- Experience leveraging a complex marketing automation/CRM system, e.g. BrazeDeep knowledge in customer segmentation and list management
- Experience with creating and managing documentation including process and procedures, active campaign monitoring, and experimentation tracking
- Creative and empathetic thinker; you care deeply about our customers and can build precise targeting as well as delightful, on-brand experiences
- Passion for data-driven marketing and building programs that drive incremental results
- Excellent analytical and quantitative skills
- Experience working cross-functionally and communicating results to a wide range of stakeholders
- Experience in a results-driven environment and an impeccable track record of hitting goals
What the job involves
- Your role will be to drive strategic growth marketing programs focused on onboarding, engagement, retention and resurrection
- You will develop and execute lifecycle programs by leveraging automated and personalized cross-channel campaigns across email, push notifications and in-app messaging
- You’ll collaborate cross-functionally with Design, Content, Product, Engineering, Research and Data to deliver compelling new personalized customer journeys. You will play a key role in helping us achieve our customer engagement goals
- Drive strategic growth marketing programs focused on onboarding, engagement, retention, and resurrection
- Ideate, develop and execute lifecycle programs by leveraging automated and personalized cross-channel campaigns across email, push notifications, and in-app messaging
- Manage lifecycle programs end-to-end, from setting strategy to meet objectives, to ideation, tactics, briefing, development (in partnership with creative, content and technical teams), calendaring, execution, optimization, monitoring, analysis and reporting
- Set up and monitor complex journeys, triggers and automations
- Ensure campaigns (including tests, segmentation, and complex personalization logic) are set up and deployed accurately
- Pull, consolidate, and report on Lifecycle Marketing metrics, and create data-driven presentations
- Partner with relevant teams across the organization including data and research, to uncover user insights, create and design an experimentation roadmap, and execute a rigorous A/B testing agenda to enhance campaign effectiveness
- Collaborate cross-functionally with Design, Product, Engineering, and Data Science to deliver compelling new personalized customer journeys
Our take
The traditional banking system leaves many US citizens underserved, with some minority groups struggling to access accounts. Varo is one of many companies offering no-fee, high-interest accounts, as it takes on the traditional banks - with additional features such as a rewards program and access to early paychecks.
With many young customers distrustful of traditional banks, Varo has capitalised on this sentiment and grown to serve more than 7 million customers. It has a number of competitors such as Chime and Step, and it's also in competition with established traditional brick-and-mortar banks. However, as the first consumer fintech to be granted a national bank charter in the US, the company is at the front of the fintech revolution with a path to future success.
In response to economic uncertainty, the bank was forced to take cost-reduction measures throughout 2022. The effect has been positive, with a drastic reduction in its burn rate, which had been a primary concern. One point of interest is a shift in marketing strategy that has seen Varo focus more on growing the number of customers using it as their main bank, as opposed to growing overall user numbers. The company also has a new tech unit named "Varo Tech".
Kirsty
Company Specialist
Insights
Few candidates hear
back within 2 weeks
-12% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Feb 2023
$50m
LATE VC
Sep 2021
$515m
SERIES E
Total funding: $1.0bn
Company benefits
- Health, dental, vision insurance
- Free life coaching and counseling
- 401k
- Office snacks and drinks
- Flexible PTO
- Company and team outings
Company values
- Customer first: Understand problems our customers are trying to solve. Respond with a sense of urgency. Build relationships that result in loyalty. Be data and insights-driven. Test everything. Achieve results through strong execution. Build a product people love.
- Take ownership: Have a bias toward action and high standards. Be accountable for the results of your work and our product. Trust others to own it.
- Stay curious: Ask why. Dare to make things better. Learn something new each day (even from mistakes). Be open to growth. Develop creative solutions.
- Make it better: Think big. Set high goals. Work toward long-term value rather than short-term wins. Create change. Be resilient.
- Respect: Treat others how you want to be treated. Listen first before being heard. Speak the truth even when it’s not easy. Assume best intentions. Bring your full self to work.
Company HQ
Financial District, San Francisco, CA
Articles
Founders
Colin Walsh
(CEO)Former EVP at American Express. Has also worked in banking at Wells Fargo, Visa, Executive Networks, and Lloyds.
Diversity & Inclusion at Varo
- Varo takes a long-term, strategic approach to Diversity and Inclusion. We’re committed to building long term awareness and engagement with employees at all levels, our customers, and our communities. We grow and strengthen the Varo team by acquiring, developing, promoting, and retaining exceptional and diverse talent.
- Voluntary employee-led resource groups let us connect with each other, boost engagement, and keep important conversations going. Our groups include; "Women", that aims to increase women’s leadership roles, hiring and retention; "Adept", that sustains Varo’s efforts to support employees with physical, mental, and emotional disabilities; "Unity", that works to advance representation and opportunity for Black and African American employees; and "Pride", that helps us build a fully inclusive workplace offering education, support, and networking for LGBTQ employees.
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