Principal Account Based Marketing Manager, Dynatrace
$158-200k
Digital and application performance monitoring
Be an early applicant
Digital and application performance monitoring
1001+ employees
Be an early applicant
$158-200k
1001+ employees
Company mission
To deliver answers and intelligent automation from data.
Role
Who you are
- Do you love to create hyper-personalized experiences that captivate and engage high-value accounts?
- Are you a strategic marketer with a passion for building meaningful relationships? If so this 1:1 Account Based Marketing role is for you!
- Bachelor's degree in Marketing, Business Administration, related field or relevant experience
- 5+ years of advanced knowledge in SaaS enterprise technology marketing, preferably with a focus on ABM
Desirable
- Proven track record of successfully executing 1:1 ABM campaigns for global accounts
- Strong understanding of how to use marketing technology tools like Marketo, 6Sense, Salesforce, AEM, and data analytics tools
- Ability to work collaboratively in a cross-functional team environment, especially with sales, marketing, and customer success
- A solid understanding of customer personas and the ability to tailor messaging accordingly
- Strong analytical skills with the ability to interpret data and insights to drive informed marketing decisions
- Excellent communication, collaboration, and project management skills with a can-do attitude and ability to drive initiatives across teams and regions
What the job involves
- In this role you’ll work hand-in-hand with our Global Account Sales leaders to identify, build, and execute programs that increase our footprint with our most strategic accounts
- Through personalized campaigns and compelling content, you’ll deepen relationships, drive pipeline growth, and propel these accounts to become loyal brand advocates
- Deeply understand the unique needs, challenges, and buying journey of target accounts in the 1:1 ABM program
- Lead development of personalized content experiences and programs that resonate with decision makers at the account
- Track and analyze campaign performance, utilize data to optimize strategies and demonstrate the ROI of your efforts
- Collaborate closely with the sales team to ensure alignment on account goals and programs and provide them with insights and marketing muscle needed to reach account goals and close deals
- Build working relationships with regional field marketing and product marketing teams to ensure strategic alignment and seamless execution of ABM
- Be a continual learner, staying current on the latest ABM trends and technologies to continuously refine our approach and ensure maximum program impact
Our take
Dynatrace is a software intelligence platform that is providing monitoring and analytic solutions as well as automation capabilities that allow clients to automatically scale their applications. Designed to help organizations better understand and optimize their cloud operations, it allows them to deliver software at a faster and more secure rate.
Recognized as a leading provider of software intelligence solutions, the Dynatrace platform is utilized by some of the world's leading brands, including 72 of the Fortune 100, to optimize their customer experiences and provide an overall more innovative IT operation.
The company has received numerous awards in recognition for its position within the technology industry. In 2022, Dynatrace won 3 major awards - the best place to work, the best global culture, and the best company outlook, as well as being named a leader in the Gartner Magic Quadrant for APM and Observability for the second year in a row. Dynatrace has a strong reputation in its field for its innovation and customer satisfaction, bolstering its position as a leader and helping further its name within the industry.
Freddie
Company Specialist
Insights
Company
Funding (last 2 of 4 rounds)
Jan 2011
$4m
EARLY VC
Aug 2008
$12.9m
SERIES B
Total funding: $24.4m
Company benefits
- Full remote working options to hybrid ones combining home and in-office work
- Career development program supporting you in achieving your career goals
- Unlimited personal time off
- Employee stock purchase plan
- Transportation/commuter stipend
- Medical/dental benefits
- Company matching 401(k) plan for retirement
Company values
- Teamwork: We strive to be helpful, respectful, and candid with all of our teammates. We focus on finding solutions that support not only our individual work, but for the team around us.
- Innovation: A radically different product requires a radically different mindset. So, we constantly challenge the status quo and our own assumptions to find new horizons and disrupt the competition.
- Walk the talk: We deliver what we promise to our peers and to the market – creating solutions that simply work; that are easy, robust, and valuable.
- Customer-first: We try to understand the why before we try to find the way. We listen, collaborate, and attempt to resolve any issues that our clients may have, and strive to WOW them with our technical expertise and compassionate approach.
- Integrity: We respect and value differences. We’re kind and professional to all, but don’t hesitate to challenge opinions and ideas. Above all, we’re honest with ourselves, our team, and our customers.
Company HQ
North Waltham, Waltham, MA
Articles
Leadership
Bernd Greifeneder
(CTO & Co-Founder)Previously the CTO and Senior Vice President at ruxit. Also worked as a Chief Technology Officer/Chief Software Architect at Segue Software.
Sok-Kheng Taing
(Co-Founder)Previously worked as the Head of eBusiness at Büro Handel. Now is on the Advisory Board for Fachhochschule Oberösterreich and the Chairwoman of the Supervisory board for Neoom Group.
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