Senior Brand Manager, Live Nation
$70-75k
+ Stock Program. Salary applicable to NY only, other locations may vary
More information about location
Entertainment events promoter and producer
Be an early applicant
Entertainment events promoter and producer
1001+ employees
Be an early applicant
$70-75k
+ Stock Program. Salary applicable to NY only, other locations may vary
More information about location
1001+ employees
Company mission
Live Nation's mission is to help live music fans more easily and quickly find concert tickets and information about their favourite artists and venues.
Role
Who you are
- 4+ years direct experience in brand management, client service, media or entertainment, and/or marketing consulting, advertising or activation agencies
- Must have agency AND event experience, music industry experience a plus
- Record of success building, selling, and delivering innovative marketing programs with measurable results
- Experience with marketing programs that blend physical and digital components preferred
- Work with recognizable global brands preferred
- Success working with cross-functional teams
- Knowledge of consumer and market research with ability to implement into decision-making and management
- Track record for developing and growing client relationships
- Passion for excellence and executing high-profile marketing programs
- Superior project management and organizational skills including managing multiple projects simultaneously
- Excellent communication skills – written, verbal and presentation
- Ability to proactively identify potential problems and utilize sound decision making to implement the best solutions, relying on managers to provide input and solutions only when necessary
- A proactive, collaborative team-oriented working style
- Proven ability to work calmly and efficiently under pressure
- Deep curiosity about emerging marketing trends and ability to integrate into client programs
- Proficiency in Microsoft Office applications including Word, PowerPoint, and Excel
- Strong passion for music, including knowledge of current/relevant artists and industry trends
- Ability to travel 30% of time or more in season, often nights and weekends and occasionally without significant advanced notice
What the job involves
- The Senior Brand Manager leads day-to-day relationship and activities of Live Nation’s strategic marketing partnership with our top corporate brands within our team’s portfolio of management. They will be directly involved in maximizing the value of the client relationship and performance of client’s entertainment marketing programs with a focus on:
- Client Relationship Service
- Program Activation & Performance
- Financial Performance, Budget Planning & Reporting
- Team Management & Development
- Innovation & Growth
- Manage a portfolio of clients across multiple categories
- Continuously strengthen day-to-day client relationships through exceptional client service, detailed knowledge of client’s industry and business, impeccable program delivery and client
- Establish and grow relationships with key client contacts outside of the day-to-day relationships
- Develop and grow relationships with key Live Nation teams (i.e., Digital and social media, Promotions, Talent, Content Production, Legal, Finance, Research, etc.) to ensure the desired program delivery and results for clients
- Support VP, Brand Director, Sales lead, Creative Solutions, and Integrated Marketing team, with developing strategic roadmap, creative programs, and business development/growth opportunities for key client relationships
- When required, review and edit relevant deal points and contracts for potential client programs and actively work with Sales and Legal to complete contract process
- Ensure delivery of contractual agreements including planning, execution, measurement, and reporting and proactively resolve any challenges with asset delivery
- Serve as key point of contact for all client specific financials including overall profitability, projections, and program budgets, including tracking expenses and identifying savings
- Lead key client meetings throughout the year, in-person and over phone – i.e., mid-campaign reviews, end of year recap/renewal discussions, etc., including development of presentations for meetings
- Oversee for all on-site activities for venues, festivals/venue, custom events, artist experiences and hospitality programs including coordination with venue staff, festival production leads, and/or third-party activation agencies
- Fully understand the Live Nation Digital ecosystem, and work directly with LN Digital Planning team to ensure all digital media programs are fully executed and optimized
- Development and delivery of program recaps in a timely manner, with analytical business results and key insights to improve and grow the business
- Assist clients in achieving ROI goals that will ensure maximum renewal opportunity
- Explore marketing trends, emerging technologies, and best practices to add value to sponsorship programs
- Support department wide development initiatives
- Additional responsibilities as requested from Manager and/or Senior Management as requested
Our take
Live Nation is the world's leading live entertainment company, sitting at the top of the market in live events and ticketing. Formed in 2009, it is a major international company, with key business segments made up of concerts, ticketing, and sponsorship and advertising.
Despite its dominant position in the market, the company saw an 84% drop in revenue during 2020 and the closure of live events. Since then, however, demand has been stronger than ever for their ticket sales. This is a reflection that live events remain a clear priority for consumers and has been further reflected in Live Nation's acquisitions of companies - like Goodlive - that complement and bolster Live Nation's portfolio.
In addition to live events, a key area to watch for Live Nation will be the rise of online concert streaming, like that undertaken by competitors such as Driift. Major festivals such as Glastonbury have trialled online concerts with mixed reviews. If it proves successful, this could be a major new section of the entertainment market and a big potential part of Live Nation's future ventures.
Freddie
Company Specialist
Insights
Company
Company benefits
- Unlimited paid time off policy
- Work from home opportunities
- HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
- YOURSELF: Paid time off policy including holidays, sick time and day off for your birthday, free concert tickets
- WEALTH: 401(k) program with company match, Stock Program Reimbursement
- FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
- CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
- OTHERS: Volunteer time off, crowdfunding network
Company values
- Live for artists - Artists are the heart of what we do and we have deep reverence and respect for their creativity. We believe live music is vital to art and culture which is why in 2019, we paid artists more than $6 billion, making Live Nation by far the largest financial supporter of musicians. Beyond global touring deals and festival performances, our Artist Nation group offers services such as management, business marketing and consulting to artists across all genres
- Live for decentralisation - We don’t believe in bureaucracy and we don’t mandate synergy. We keep our corporate teams small, because we trust that our decentralized divisions know how to make the best decisions for their businesses in real time
- Live for ideas - Part of working in a creative industry is imagining what could be and exploring the possibilities. We encourage everyone at Live Nation to dream big and email our CEO with ideas to move our business forward
- Live for entrepreneurship - Employees who thrive here are self-starters who are experts at what they do. While we give a tremendous amount of independence to our employees, we are also precise and exacting about performance. There is no hiding behind process here. You are evaluated on your results and concrete contributions to our business
- Live for focus - We have a long “To Do” list but an even longer “Not To Do” list. As the demand for live events continues to grow across the globe, we have to stay focused on our core mission of connecting artists with their fans for those magical hours of live music
- Live for talent - We believe talent comes from any place or background. This is not a place for elitists. We hire people for who they are – hard workers who deliver results and are passionate about what they do
Company HQ
Barbican, London, UK
Articles
Leadership
Michael Rapino
(President and CEO, not founder)They worked for 10 years in various marketing and entertainment capacities at Labatt’s Breweries of Canada. They held several roles at Clear Channel Communications, including President and CEO of Global Music. They were named CEO and President of Live Nation in 2005.
People progressing
Joined as a Financial Accounting Manager in 2017, promoted to Director and then VP of Financial Accounting.
Joined as Executive VP Marketing in 2012, promoted to Senior VP & Head of Marketing after 2 years.
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