Senior Content Marketing Specialist, DoubleVerify
$54-92k
+ Equity
Software platform for digital media
Open for applications
Software platform for digital media
1001+ employees
Open for applications
$54-92k
+ Equity
1001+ employees
Company mission
DV's mission is to give advertisers clarity and confidence in their digital investment - across buying platforms, channels and media formats.
Role
Who you are
- Bachelor’s degree in literature, communications, marketing, journalism or a related field
- 3+ years of experience writing or editing in a marketing role
- An understanding of the digital advertising industry and related technologies
- Knowledge of B2B content marketing, trends and best practices
- Experience writing for products in the tech space a plus
- Data-driven and analytical mindset
- Expert-level organization and planning skills
- Excellent verbal and written communication skills
- Ability to juggle multiple projects with tight deadlines, while being flexible to accommodate shifting schedules
- Demonstrated experience working in project management systems (e.g. Monday)
- Experience working in content management systems (e.g. Wordpress)
- Open to fully remote work location
What the job involves
- Reporting to the Sr. Manager, Content Marketing, the Sr. Content Marketing Specialist will work cross-functionally with our growing marketing department, interfacing with the product and sales teams
- This is a critical role that directly influences DV’s brand voice, product messaging and externally-facing communications
- Write and edit a variety of marketing program deliverables, including blog posts, case studies, guides, emails, white papers and website copy
- Proofread content for a variety of DV teams
- Ensure that messages are supportive of and consistent with marketing strategies and aligned with corporate goals
- Meet regularly with the creative and marketing teams to support DV’s content roadmap and goals
- Stay up to date with and research new product developments and industry trends to inform content development
- Collaborate with marketing and design to plan and develop site content
- Optimize web content using data and SEO best practices
- Work with the marketing team to create audience-specific content that supports marketing goals
- Collaborate with the marketing team to analyze content performance
- Use data to iterate, improve and maximize results
Our take
The importance of digital advertising continues to grow, but it can be difficult for companies to protect their brand identity online. DoubleVerify solves this problem using software that monitors campaign performance in real-time.
Since it was first launched, DoubleVerify has successfully carved out an impressive market share, and now boasts customers such as digital advertising giant Facebook as long-time customers. Its success is largely owed to the quality of its technology, which far outperforms that of its rivals. DoubleVerify has consolidated its success by expanding the range of languages its tools support. It has also expanded into new markets such as Australia and New Zealand, a key indicator of the company’s continued growth.
The digital ad space is changing constantly, and DoubleVerify will need to remain as agile and adaptive as it is at present in order to compete with rivals such as Tremor and Quantcast. A 2021 IPO was followed by two rounds of funding and several product releases, including a tiered brand suitability tool as well as key executive hires.
Freddie
Company Specialist
Insights
Company
Funding (last 2 of 4 rounds)
Oct 2020
$350m
GROWTH EQUITY VC
Aug 2011
$33m
LATE VC
Total funding: $396.5m
Company benefits
- Health and Fitness Reimbursement
- Unlimited paid time off policy
- Work from home opportunities
- Health insurance
- 401k
- Healthcare coverage
- Virtual company events
- Tuition reimbursement
Company values
- Passion - We are driven
- Accountability - We do what's right (the right way).
- Collaboration - We deliver better together.
- Trailblazing - We invent a way.
Company HQ
SoHo, New York, NY
Articles
Leadership
Mark Zagorski
(CEO (Not Founder))Previously worked as Executive Vice President of Nielsen. Also served as CEO of Telaria and Recruitics.
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