Head of Growth, Jude
Making bladder care mainstream
Job no longer available
Making bladder care mainstream
1-20 employees
Job no longer available
1-20 employees
Company mission
To bring bladder care into the fore.
Role
Who you are
- Excellent knowledgeable about paid social, PPC and display
- Hands-on experience running and managing campaigns across Paid Search and Paid Social channels with particular emphasis on Facebook and Instagram
- Own the Paid acquisition execution, strategy, management and optimisation
- Ensure our PPC strategy remains effective and becomes more efficient over time
- Building/Setting up campaigns, tracking, reporting, and optimising
- Proactive attitude and commercial mind-set
- Organised with strong attention to detail, delivering a high quality of output
- Team player – ability to collaborate across other teams and with external agencies and freelancers
- A positive, pragmatic, solution focussed approach
What the job involves
- Drive growth for Jude across paid social, search, affiliates, and any new channels you think are great for us
- Set-up, execute and optimise acquisition campaigns with high attention-to-detail, focused on customer acquisition and CPA
- Own the A/B testing process across creative, messaging and optimisation tactics
- Manage budgets and campaigns across the channel mix you own
- Participating in full-cycle creative production and providing data-driven decisions about further creative development
- Creation and maintenance of dashboards and weekly/monthly reports, as well ensuring proper tracking and attribution
- Working with the central marketing team to create aligned consumer communications across all channels to ensure consistent brand messages
- Drive down CPAs across campaigns and channels
- Increase conversion rates across the funnel month on month
Salary benchmarks
Otta's take
Sam Franklin
CEO of Otta
1 out of 3 women experience leaks in the UK and, globally, 400 million people experience leaks. However, as one of the most overlooked pain points, many people will be too embarrassed or awkward to seek help. Jude is aiming to remove this taboo and bring bladder care into the mainstream.
With community at the heart of their work, Jude is lifting the standard of incontinence products by creating fully compostable bladder pads and plant-based bladder care supplements. The also co-create with their customers, offering online exercise and educational content.
Through investment from the backers of Ocado, Zoopla and Charlotte Tilbury, Jude aims to take on this segment of the healthcare industry. With much of their customer base coming from the over-65s, whose business value is estimated at £320bn per year in UK alone, there is a clear, growing market through which the brand can build their business.
Insights
87% female employees
Company
Employee endorsements
Challenging work
"As an early-stage startup there is the opportunity to wear lots of hats and get involved in challenging areas. The work is fast-paced and rewarding..."
Funding (last 2 of 3 rounds)
Sep 2023
$4.4m
SEED
Sep 2023
$0.6m
GRANT
Total funding: $7.6m
Company benefits
- We offer 30 days of annual leave in addition to public holidays. A generous allowance so that you can rest often and refuel
- We partner with Medicash to offer you medical, dental and optical care as well as holistic therapies and well-being support
- Our office hours are 9am-6pm, you will find all of team Jude working between 10am-4pm but we are flexible around this. Early bird, night owl or just having an off day? We've got you covered
- We are based in central London at WeWork. They cater for everything, from coffee spots and phone booths, to disabled access and showers. They also run events and free fitness classes if that's your thing!
- We get the team together every month, whether that's lunching and learning something together, dinner or drinks as well as a big party in the Summer and one at Christmas
- We offer an employee pension with Penfold
- We want to support our team to achieve their goals through a mix of professional and personal development specific to your role and goals
Company values
- We listen
- We talk
- We co-create
Company HQ
Holborn, London, UK
Articles
Founders
Peony Li
(CEO)After starting their career in investment banking, Peony went on to become the Head of Investments at Founders Factory in 2017. They then joined Daye as the Head of Operations, before founding Jude in October 2020.
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