Marketing Campaign Manager, Crunchyroll
$64.6-80.7k
Office located in Culver City, CA
Streaming service for anime and manga
Open for applications
Streaming service for anime and manga
1001+ employees
Open for applications
$64.6-80.7k
Office located in Culver City, CA
1001+ employees
Company mission
To create experiences for anime and manga fans, and to enable them to connect through the content they love.
Role
Who you are
- 5+ years of experience managing marketing campaigns, GTM plans, and campaign execution on a global scale for SVOD/streaming titles
- Experience with marketing and creative production process for static, copy, and video
- Well versed in Video or Print materials and formats while understanding the fundamentals of asset ingestion and management, servicing, and trafficking
- Experience with variety of project management tools (i.e. Airtable, Lucidchart)
- Experience creating workback schedules
- BA in Marketing or equivalent experience
What the job involves
- Crunchyroll is looking for a Campaign Operations Manager who will report to the Senior Manager, Campaign Operations.
- You will work in the Campaign Operations department; a team sitting right in the middle of Project Management, Creative Development and Campaign Strategy, working with our global centers of excellence and channel teams around the world to bring our integrated marketing campaigns to life.
- You will support our title marketing, brand management and brand marketing teams to facilitate the internal campaign processes across all disciplines. This includes:
- Partner with the Project management team to develop project and campaign plans including the development of work back schedules, and establishment and set up of internal and external reviews and important project milestones
- Be a creative and strategic resource to our Title Marketing and Brand Management teams when developing creative campaign strategies. Ensure provided briefs are complete, cohesive and focused, and department level feedback comes consolidated to ensure smooth communications and information flow between the teams
- Support the Creative Service team on developing campaign plans, implementation and assets that meet the strategic title marketing and licensor needs
- Partner with Marketing Operations by defining the global asset suite per project
- Partner with Regional Marketing teams by collecting regional localization and versioning needs
- Partner with channel teams across Audience Development, Lifecycle marketing, editorial and others to ensure cohesive campaign execution across the entire marketing mix
Our take
In recent decades, anime - encompassing Japanese, Korean, and Chinese animation 0 has transitioned from a niche interest to a formidable industry, boasting a global market worth approximately $30B. Despite this growth, distribution has historically posed challenges, with series and films often reaching overseas audiences through disparate channels, if at all. Crunchyroll emerged to address this issue by consolidating the largest collection of anime into a single streaming service.
Sony's acquisition of Crunchyroll in 2021 for $1.75B expanded the platform's reach, integrating Sony's extensive animation library into its offerings. this move also positioned Crunchyroll for heightened competition against streaming giant Netflix, known for its substantial investments in anime production and acquisition. Currently, Crunchyroll maintains an unrivaled library of anime content, boasting over 44,000 episodes that have attracted over 0M paying subscribers.
While Crunchyroll initially offered a free, ad-supported tier to its vast community, it appears poised to phase out this option, transitioning to a subscription-based model for all new series. Despite this shift, the platform has implemented a global reduction in fees to stimulate subscription uptake. The success of this strategy remains to be seen, but past experiences with companies like Hulu suggest that it may drive subscription growth and mitigate piracy
Steph
Company Specialist
Insights
Some candidates hear
back within 2 weeks
42% female employees
9% employee growth in 12 months
Company
Funding (2 rounds)
Mar 2010
$0.8m
EARLY VC
Feb 2008
$4.1m
SERIES A
Total funding: $4.9m
Company benefits
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually
- Flexible time off policies allowing you to take the time you need to be your whole self
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
Company values
- Courage: When we overcome fear, we enable our best selves
- Curiosity: We are curious, which is the gateway to empathy, inclusion, and understanding
- Service: We serve our community with humility, enabling joy and belonging for others
- Kaizen: We have a growth mindset committed to constant forward progress
Company HQ
Lucerne - Higuera, Culver City, CA
Articles
Leadership
Kun Gao
(Co-Founder)Co-founded Crunchyroll in 2006 and served as CEO/General Manager/Board Member until 2018. Previously the founder and CTO of Frappr.com as well as a Product Engineer at HOT or NOT.
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