Director of Marketing, TicketSwap
Marketplace to buy & sell tickets
Job no longer available
Marketplace to buy & sell tickets
101-200 employees
Job no longer available
101-200 employees
Company mission
To make sure that as many fans as possible get to go to their favourite shows, festivals and sporting events - and to do so at a fair price.
Role
Who you are
- Minimum of 10 years of marketing experience, with at least 3 years in a leadership role, preferably in the live entertainment, e-commerce, or platform industry
- Strong leadership and team management skills, with a track record of building and motivating high-performing teams
- An expert understanding of marketplace platforms and dynamics
- Experience in creating and enhancing viral effects
- Great deal of experience in both B2C and B2B marketing
- A balance of creative flair and analytical skills, with the ability to generate innovative ideas and measure their impact
- Highly analytical and expert in data and analytics to inform decision-making and optimize marketing performance
- Outstanding communication and interpersonal skills, with the ability to build relationships with internal and external stakeholders
What the job involves
- We are continuously on the hunt for creative and intelligent people to strengthen our team
- To continue on our mission, we’re looking for a Director of Marketing to join the team
- In this role, you’d be responsible for brand, content, partner and performance marketing at TicketSwap
- Our brand & content marketing team focuses on both our fans (B2C) and our partners (B2B)
- Partner marketing at TicketSwap means working with event organizers, venues, and artists to boost the platform's reach, sell more tickets, and give users special perks, making event ticketing smoother and more connected
- The performance marketing team at TicketSwap owns Paid Media, Search Engine Optimization, Affiliate Marketing and CRM for B2B and B2C
- Shape marketing and impact the whole company with making marketing a bigger part of our core
- As part of the Management Team you’ll be leading the company on the marketing field and are one of the decision makers
- Lead and inspire the Head of Performance Marketing and Marketing Lead, establishing OKRs and making sure the objectives are met
- Put TicketSwap on the map as a marketing and sales platform for events
- Develop and execute a comprehensive marketing strategy that aligns with our business goals and enhances our brand presence in the market
- Make sure that teams collaborate cross functionally in a successful way
- Create marketing calendar / roadmap in collaboration with the Marketing Lead, Head of performance marketing, the partnership team and the product team
- Focus on user growth and retention
- Come up with, successfully implement and improve revenue streams and business models for both TicketSwap and partners
- Monitor and analyze marketing metrics, providing actionable insights to optimize campaigns and drive growth based on ROI
Application process
- Application
- Introduction call
- 1st interview
- Assignment
- 2nd Interview
- Offer
Our take
Obtaining tickets for in-demand events can be extremely difficult, as can selling on unusable tickets. TicketSwap solves this problem by providing a platform where users can buy and sell pre-sold tickets, without the usually associated risk and high prices.
With fraud detection built in, TicketSwap’s platform allows for greater security against bad sellers. It also maintains a fixed price cap of 120% of the original price to protect against exploitative profiteering. These features, alongside the ease of use of the marketplace, have proved wildly popular, and the platform now serves millions of users around the world.
The company has expanded rather a lot since its inception, sweeping across European markets as well as entering Latin America and the UK. It has cemented a series of lucrative deals with festivals, venues, and promoters, which is testament to the company’s growing ubiquity, and continues to roll out new features such as in-app ticket storage and "FairShare", that divides any profit on a sold ticket fairly between the seller of the ticket and the event organizer.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
106% employee growth in 12 months
Company
Funding (1 round)
Jun 2021
$9.1m
LATE VC
Total funding: $9.1m
Company benefits
- Pension plan fully paid by TicketSwap
- An electrical sit-stand desk
- Diverse team with 30+ nationalities
- Healthy lunch & snacks every day
- 25 paid holidays a year
- Friday drinks with colleagues
Company values
- Fan Fanatical: The fan's experience comes first
- Embrace Change: Evolution is getting better through changes
- Own It: With great power comes great responsibility
- Create Impact: Smart in applying efforts and resources
- Get It Done: Keep it simple
Company HQ
De Wallen, Amsterdam, NH
Articles
Founders
Hans Ober
(CEO)Has a Master's in International Management from the University of Amsterdam, and has served as TicketSwap's CEO since its founding.
Ruud Kamphuis
(Engineering Fellow)Has a Bachelor of Commerce from Saxion Hogescholen and co-founded TicketSwap in 2012, initially as CTO.
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