VP of Marketing, Narmi

$225-260k

+ Equity option grant + Annual variable compensation plan + Performance-based cash and equity bonuses

Google Analytics
Excel
Hubspot
Webflow
Slack
Senior and Expert level
New York
Narmi

Digital banking APIs for financial institutions

Open for applications

Narmi

Digital banking APIs for financial institutions

101-200 employees

FintechB2BBankingSaaSAPI

Open for applications

$225-260k

+ Equity option grant + Annual variable compensation plan + Performance-based cash and equity bonuses

Google Analytics
Excel
Hubspot
Webflow
Slack
Senior and Expert level
New York

101-200 employees

FintechB2BBankingSaaSAPI

Company mission

To make world-class digital banking experiences accessible to everyone.

Role

Who you are

  • Ideal candidates for this role should be able to demonstrate expertise and past success leading & developing high performing teams – including hiring, mentoring, and retaining top talent – and be skilled at budget management, KPI benchmarking and tracking
  • What will get us most excited is someone who truly believes in the Narmi product and vision, and is excited at the challenge of nurturing & scaling a best-in-class marketing department
  • Passion for building a world-class company and marketing organizations that will always be chasing excellence
  • 8+ years experience at a top-tier B2B (preferably enterprise) SaaS company (or equivalent marketing role at top-tier organization)
  • 3+ years of experience leading and managing a Marketing department, providing guidance, support, and strategic direction to drive team performance and achieve departmental goals
  • Experience bringing new complex products to market and scaling brands
  • A track record of building successful sales enablement strategies
  • Ability to effectively prioritize and execute tasks in a high-pressure environment, i.e. the ultimate "project manager"
  • High proficiency with Google Analytics, Hubspot, and the Microsoft Office Suite (Excel, Powerpoint, Word)
  • High capacity to learn and incorporate new technology tools into workflow (Slack, Wrike, Github, Zenhub, Webflow, etc.)
  • Demonstrated excellent written and verbal communications skills

Desirable

  • Proven experience in branding and positioning in a competitive landscape
  • Familiarity with scaling marketing organizations at high-growth companies
  • Prior FinTech experience

What the job involves

  • Given the success of our platform and company to date, we are looking for a world-class VP of Marketing to help Narmi grow and scale our multi-channel marketing efforts
  • This will be a hands-on, highly visible & dynamic role, touching a variety of areas such as demand generation, product marketing, content marketing, brand marketing, event marketing and more
  • Develop, mentor, manage, and grow a world-class marketing department spanning product, content, brand design, events, demand generation, communications and more
  • Build a brand that is seen as the most dominant and innovative player in the industry
  • Define company and product messaging for both external and internal consumption (sales enablement)
  • Be responsible for meeting and measuring KPIs and quotas across the marketing department (some KPIs and quotas will be tied to the sales department as well)
  • Allocate, track, and optimize marketing budgets to achieve business objectives and maximize ROI
  • Translate goals into effective integrated marketing strategies and campaigns for key product lines and buyer personas
  • Build, inspire, and lead a marketing organization that delivers against marketing goals, with clearly defined roles
  • Influence development of marketing organization career paths, succession plans, and employee success strategies

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Insights

Top investors

43% employee growth in 12 months

Company

Company benefits

  • 401K matching
  • Medical, dental, & vision 
insurance
  • Student loan repayment assistance
  • Family planning
  • Volunteering time off
  • Learning and development stipend
  • Fitness & extra-curricular credits
  • Commuter benefits
  • Work from home stipend
  • Work from anywhere August
  • Team events, happy hours, & celebrations

Funding (last 2 of 3 rounds)

Jun 2022

$35m

SERIES B

Feb 2021

$20.4m

SERIES A

Total funding: $55.5m

Our take

The digitization of the banking world, led by the likes of Monzo, Wise and N26 and adopted by legacy banks threatens to leave smaller institutions behind. With over half of Americans doing most of their banking online, and just under half of the banking market share held by banks outside the top 15, Narmi is allowing its clients to close this gap.

Narmi provides cloud-based technology to credit unions, regional and community banks, allowing them to provide secure digital onboarding and e-banking to consumers and small businesses. Today, financial institutions with billions of dollars in deposits use Narmi to increase profitability, deposits, and accounts.

The company has decided to target the grassroots with whom local banks are more popular, particularly older customers who have only recently turned to digital banking. This approach has won it the confidence of Greycroft, NEA and Picus Capital who co-led its 2022 Series B funding round, and Narmi is using these funds to continue its impressive growth through a number of high-profile partnerships with the likes of Treasury Prime and First Bank.

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Kirsty

Company Specialist at Welcome to the Jungle