Director of Product Management, Docker
Product Growth
$224-280k
+ Equity
Expert level
Remote in US
More information about location
App development platform
Be an early applicant
App development platform
501-1000 employees
B2BInternal toolsSaaSDevOpsCloud Computing
Be an early applicant
$224-280k
+ Equity
Expert level
Remote in US
More information about location
501-1000 employees
B2BInternal toolsSaaSDevOpsCloud Computing
Company mission
To increase the time developers spend on innovation, and decrease the time they spend on everything else.
Role
Who you are
- The ideal candidate will possess a strong analytical mindset, exceptional problem-solving skills, and the ability to think strategically to drive product initiatives that align with our business goals and resonate with our customers
- 10+ years of experience working in B2C and B2B product led growth, growth hacking, product leadership roles
- PLG expertise to deliver strong product and business outcomes, with dynamically larger scope in scale and team development
- Proven track record of delivering results and scaling products to millions of customers
- A deep understanding of sophisticated growth strategies and implementation with product adoption
- Navigate within a highly matrixed organization, working through and across multiple teams, functions, and structures
- Exceptional executive presence to influence others, from senior executives/C-staff to individual Growth practitioners
- Analytical data driven thinker - Balances data and intuition in driving product decisions
- Customer obsessed mindset - The ability to always wear the customer’s hat and be a customer advocate first
- Experience identifying significant opportunities, and driving product vision, strategies, and roadmaps in the context of broader organizational strategies and goals
- Experience leading a team of leaders and driving thought leadership through them
- Leadership - Leads through constant change and ambiguity, keeping teams highly motivated through ups and downs
What the job involves
- We are in search of a visionary Director of Product-Led Growth to lead our initiatives in growth, customer acquisition, and lifecycle management. In this crucial role, you will craft and execute a strategy that caters to the full experience of our SMB and mid-market customers, spanning multiple industries and verticals
- This leadership position will focus on enhancing every stage of the customer journey—from initial interest and acquisition, through sign-up, onboarding, and subscription phases, and beyond
- As a leader of leaders, you will be responsible for reinventing the customer’s first interactions with Docker, creating a smooth, engaging experience that empowers them to effortlessly discover increasing value at each step
- Partner with teams across technology, marketing, sales, and analytics to establish the vision and operational practices for a top-tier growth team
- Pinpoint and define major product opportunities that are deeply focused on the customer, delivering transformative value that directly drives business growth
- Unite C-suite executives, senior leaders, and product heads around a bold and cohesive growth strategy, while balancing and negotiating various objectives
- Foster a culture of experimentation by employing a hypothesis-driven design approach. Implement processes for quickly gathering data, running fast experiments, and developing repeatable frameworks for ongoing growth
- Lead Docker’s global product-led growth (PLG) strategy, driving user engagement, retention, activation, and revenue expansion across our product suite
- Design an intuitive and compelling first-time user experience that immediately demonstrates the value of Docker to new users
- Explore and implement improvements throughout the customer lifecycle, with a focus on activation, onboarding, and cross-selling opportunities
- Work closely with the analytics team to develop a strategy for experimentation and measurement that drives long-term success and supports accurate forecasting of high-impact experiments
- Prioritize initiatives and make critical investment decisions that align with the team’s vision and product roadmaps
- Build and guide a talented team of Product Managers and Growth Engineers, fostering a data-driven, customer-centric mindset
- Lead with product excellence, encouraging a fast-paced, results-oriented environment while maintaining high standards, accountability, and promoting diverse perspectives
- Cultivate a supportive and inclusive culture that unites talented individuals from diverse backgrounds, leveraging strong communication and customer obsession to develop industry-leading products
- Support the broader product organization through mentorship, active involvement in recruitment, and contributing to product initiatives
- Continuously seek ways to enhance the customer journey, focusing on lifecycle stages such as activation, onboarding, and expansion
- 30 Days:
- Onboard with the company, meet key team members, and understand the company culture
- Gain a deep understanding of the current growth strategies and the state of PLG across different product portfolios
- Begin building relationships with cross-functional teams and key stakeholders
- Start participating in the growth group calls
- 90 Days:
- Review growth performance, analyzing data and using insights to identify opportunities
- Kick off PLG effort on a few projects in collaboration with the Growth Engineer and Growth Marketing team
- Present the first Growth strategies for review
- Establish regular reporting and communication channels with stakeholders
- 1 Year:
- A clear and ambitious product growth strategy has been implemented, resulting in notable improvements in user engagement, retention, and revenue growth
- Strategic growth initiatives, like customer-centric product opportunities, have been defined and executed, with measurable business growth and customer value delivered
- A culture of experimentation has taken root, with a hypothesis-driven design approach integrated into the team’s daily operations
- Efficient processes for rapid experimentation and data collection are in place, leading to a cycle of continual learning and iteration. Playbooks for successful growth experiments have been developed and deployed, creating a foundation for ongoing growth
- A new, intuitive, and engaging first-time user experience has been designed and implemented, leading to higher conversion rates from sign-up to activation
- The user onboarding process is seamless, helping customers quickly realize Docker’s value, resulting in increased satisfaction and reduced churn
- Improvements across the customer lifecycle (activation, onboarding, and cross-selling) have led to higher retention rates and expanded usage among existing customers
- Cross-sell and upsell initiatives are generating meaningful additional revenue
- Continuous improvements have been made across all stages of the customer journey, with clear enhancements in customer activation, onboarding, and product engagement metrics
Our take
Docker supplies a hub and desktop solution to simplify the workflow of app development teams. Originally known for popularising the idea of containerising software, it saw itself outpaced by Kubernetes. However, the company has identified a problem with the growing complexity of containerisation, with some apps consisting of dozens or even hundreds of containers - which is what it now addresses.
Docker has had a difficult time in the recent past, with 2019 seeing it sell off its enterprise business, reduce its workforce by hundreds, and change its leadership team. As a well known brand and ecosystem for containerisation, however, it aims to lure developers back to its product as well as to take advantage of the growing global demand for app development.
Returning to focus on developers rather than large companies was certainly a gamble, but one that seems to have paid off. The company has returned to profitability and raised Series C funding in 2022, which is cited to fund hiring new talent, ramping up its business, and continuing to develop and refine its product. It's also embarked on a series of acquisitions to
Steph
Company Specialist
Insights
Top investors
Company
Funding (last 2 of 10 rounds)
Mar 2022
$105m
SERIES C
Mar 2021
$23m
SERIES B
Total funding: $497.9m
Company benefits
- 100% company paid medical premiums for employees and dependents
- Flexible Time Off Policy
- “Whaleness” Days — At least 1 company wide day off per month
- Employer Paid Holidays
- Generous Maternity and Parental Leave
- Home Office Set Up Budget
- Monthly Technology Stipend
- Training Allowances
- Life and Disability Insurance
- Retirement Plans
- Virtual and In-Person Social Events
- Docker Swag
- Quarterly Hackathons
- Virtual Coffee with Co-Workers
Company values
- Humility - We give credit rather than seeking it. We’re always open to feedback and correction. We don’t assign blame when something goes wrong, but learn from it together
- Developer Obsession - We understand developers, we put developers’ priorities first, and we never get in their way. We succeed by making developers happy and productive
- Open Collaboration - We’re very open internally about what’s going on, good and bad. Almost all documents and conversations are visible to everyone. Transparency is key. We help each other’s teams and departments, rather than building our own empires
- Bias for Considered Action - We don’t do things carelessly or without thinking, but we want to move fast, and we encourage our employees to act proactively and autonomously. We prefer to take action sooner, and iterate or correct as necessary. Experiments are good
Company HQ
China Basin, San Francisco, CA
Articles
Leadership
Scott Johnston
(CEO, not founder)Has been COO and CPO with Docker prior to CEO role. Before that was VP, Marketing & Product at Puppet and a Venture Partner at Alloy Ventures.
Diversity, Equity & Inclusion at Docker
- Docker embraces diversity and we’re wholeheartedly committed to being proactive in promoting diversity across our organization. We’re dedicated to establishing an organization that reflects the fundamental respect for different ways of working and living, and we assure every Docker employee the opportunity to reach his or her full potential.
- Current Employee Groups (with more to come!): Women ERG, Mental Health ERG, DEI Council
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