Marketing Operations Specialist, Ascential
Money2020
Salary not provided
+ Ascential Shares Scheme
Excel
Salesforce
Hive
Marketo
Mid level
London
1-2 days a week in office
Events. Intelligence. Advisory. Done differently.
Job no longer available
Events. Intelligence. Advisory. Done differently.
501-1000 employees
FintechB2BMarketingContentAnalyticsMarket researchSubscriptionEventsBusiness IntelligenceAdvertising
Job no longer available
Salary not provided
+ Ascential Shares Scheme
Excel
Salesforce
Hive
Marketo
Mid level
London
1-2 days a week in office
501-1000 employees
FintechB2BMarketingContentAnalyticsMarket researchSubscriptionEventsBusiness IntelligenceAdvertising
Company mission
To create unmissable events that bring entire industries together in inspiring settings – from the south of France to Las Vegas and Bangkok – to have the conversations that count.
Role
Who you are
- Marketo knowledge ideally Marketo Certified
- Salesforce knowledge
- Strong, demonstrable experience in digital marketing, marketing operations; analytics or similar role
- Familiarity with marketing to the B2B audience at both company (ABM) and individual level
- A data-driven mindset and the ability to strategize with cross-functional teams and execute marketing campaigns
- Exposure to direct marketing tactics, including email, webinars, sponsorships, trade shows, mobile and use of third-party data sources
- Ability to lead multiple projects at the same time in a fast-paced environment
- Technically capable, excellent communicator who is able to explain complex items to various stakeholders and understand projects that have different analytical goals and needs
- Excel and Google Slides knowledge
What the job involves
- We're looking for a Marketing Operations Specialist (6 Months FTC) - Money2020 Division to join our team in London as part of our Marketing function
- You will be the go-to person to drive marketing operational excellence within the Money2020 division marketing team and is a key link between the brands within the division and the central Digital Marketing team
- You will act as a single point of contact to pre-empt operational challenges, create solutions and execute on them
- Initiating campaign/programme kick-off sessions with contributors and stakeholders across the business including but not limited to: product marketing, content, design, marketing performance & automation and data
- Ownership of accurate application naming conventions and UTM provision for Marketo programs and assets, for consistency and ease of reporting
- Working with the Marketing Automation team to ensure accurate audience lists are defined and constructed in line with campaign or programme goals
- Ensuring campaign delivery is on track with any blockers/slippage escalated
- Providing regular periodic status reports tracking campaign/programme initiatives against deadlines, plus support ad hoc light data analysis as required
- Working with the Digital Analytics team to ensure measurement frameworks are set up to track programme or campaign performance and that regular periodic reporting and dashboards are being shared with the appropriate audience(s) internally and externally
- Scheduling and facilitating kick off meetings, status meetings, and Work in Progress meetings (Forecast vs. Budget.) including a weekly stand-up
- Ensure actions defined as part of the aforementioned meetings are captured and executed e.g. optimisation decisions, spend reallocation etc
- Ensuring creative and digital assets (included but not limited to: emails, display ads, social ads, landing pages, microsites, ATL ads, event collateral, webinars,) are delivered on time, and to specification for activation
- Digital asset production within the Marketing Automation system (Marketo)
- Working with the team to manage requests submitted via Hive /Monday (our workflow management tool)
- Working with the team to develop a framework for asset management and documenting learnings from programmes/campaigns
- Co-ordinating all deliverables relating to Quarterly Marketing Reviews and/or event wash-up reports ensuring deadlines are met and outputs are in-line with requirements
- Liaising with other Ascential Marketing Operations Managers, Design and Content Leaders and Marketing Performance & Automation leaders to maximise learnings across the portfolio as well as consistently improve our output and ways of working
- Contribute to a dynamic delivery culture across the team. Drive celebration of our wins, and lessons to be learned from our losses
- Covering for the UK based Marketing Ops specialist whilst they are absent
Salary benchmarks
Otta's take
Theo Margolius
COO of Otta
Ascentia dates back to 1887 when it was founded as a newspaper investment company in the north of England. Its shift into business analysis and optimisation can be traced to its acquisition of Glenigan, a provider of leads and information for the construction industry in 1996. This move has evolved into an umbrella of companies which are today listed on the London Stock Exchange and the FTSE 250 Index.
After selling off many of its newspaper subsidiaries between the 90s and the 00s, Ascential utilised its catalogue of business insight to expand into events, commerce, marketing, and retail, owning dozens of businesses that provide information on and help businesses grow.
Ascential continues to grow internationally. With much the same intuition as when it evolved its magazine sector to capitalise on newspaper printing downtimes in the 50s, Ascential invested in Berlin and Singapore-based eCommerce and analytics startups in 2022. It has proven that despite being a legacy company, it still has its ear to the ground to elevate the next generation of digital media and marketing tools.
Insights
Few candidates hear
back within 2 weeks
6% employee growth in 12 months
Glassdoor (4.2)
Trustpilot (3.2)
Company
Company benefits
- Great learning and development opportunities
- Volunteering opportunities and charitable giving options
- Option to opt into the Ascential Shares Scheme
- 25 days of holiday - option to buy/ sell upto 5 days
- Pension
- Life Assurance and Income Protection
- Flexible benefits platform with options including Private Medical, Dental Insurance, Critical Illness and the Ascential Shares Scheme
- Employee assistance programme, season ticket loans and cycle to work scheme
Company values
- Creativity - We value and reward innovation, providing new products and services to our customers, and finding new ways of working within our business.
- Fairness - We build strong, ethical relationships based on mutual respect and trust.
- Empowerment - We trust our teams to act swiftly and independently to meet our customers’ needs.
- Focus - We prioritise clarity and focus to deliver high-quality outcomes. We are content to do a few things, exceptionally well.
Company HQ
Holborn, London, UK
Founders
Phil Thomas
(CEO, not Founder)They have worked at Ascential for over 39 years in various roles, becoming the CEO in January 2024.
Diversity & Inclusion at Ascential
- Ascential is a people-powered company We’re committed to supporting each and every person that's part of Ascential. Fairness and Empowerment are two of our core values, and we weave them through everything we do. We unite people and invite them to discover more. More about each other. More about themselves. More about the world we live in. We believe that connections are the lifeblood of progress.
- We publish an annual Diversity, Equity, and Inclusion Report. This sets out our goals, commitments, and progress so far and ensures that our workforce matches the diversity of the communities we operate in.
- We conduct regular Inclusive Content Audits to ensure that the way we represent various groups in our internal and external content is fair and representative of the communities we operate in.
- We offer internships, apprenticeships and professional study support to bring people into our workplace from the start of their careers. We’re always on the lookout for curious, passionate people from every walk of life.
- We strive to create fair and inclusive recruitment processes that give everyone their best chance at success. Our recruitment teams offer training to hiring managers that keeps diversity, equity, and inclusion front of mind as they grow their teams. We also offer reasonable adjustments to our applicants, to ensure the recruitment process is accommodating for all.
- If you don't meet every single requirement, we'd still encourage you to apply. At Ascential, we are committed to creating a diverse, inclusive, and authentic workplace, so if you are excited about this role we would still like you to apply.
- We deliver Respect Training to our managers. This training is designed to equip managers with the tools, language, and frameworks required to create a workplace where our people feel valued, respected, included, and safe.
- We invest in employee groups and networks, empowering these groups to run educational events, support charities that they’re passionate about and share experiences with colleagues. These groups include Able to Thrive, Ascential Pride, Black in Business, and Empower Women's Network.
- At present, we have an almost equal gender split in our overall workforce. We’re proud to have been recognised in the Top 3 of the FTSE Women Leaders Review for Women on Boards since the launch of the rankings in 2016. We’re also listed in the Bloomberg Gender Equality Index.
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