Director of Public Relations, MeridianLink
$152.2-214.9k
+ Stock Options
Lending software provider
Open for applications
Lending software provider
501-1000 employees
Open for applications
$152.2-214.9k
+ Stock Options
501-1000 employees
Company mission
To be the most trusted financial services technology platform.
Role
Who you are
- Bachelor’s degree in business, marketing, computer engineering, computer science, communications, or related field and 8+ years of relevant experience
- Prior experience working in a PR agency supporting B2B clients is desired
- Prior experience working in B2B SaaS company is required
- Public company experience is preferred
- FinTech industry experience is highly desired
- Strong leadership experience. Experience managing people is required
- Excellent communication skills with external stakeholders and internal executive stakeholders is required
- Ability to work on issues where analysis of situations or data requires conceptual thinking and in-depth knowledge of organizational objectives
- Ability to persuade others in sensitive complex situations while preserving relationships
- Ability to apply knowledge to convince other stakeholders of desired outcomes
What the job involves
- The Director of PR is responsible for all activities designed to reduce the sales cycle by creating awareness, a positive brand image and story, providing educational collateral, clearly articulating MeridianLink’s value proposition, differentiation, and targeting the right audiences for MeridianLink
- The role is also responsible for external communication strategies and execution
- The Director of PR will work collaboratively with executives, product development, demand generation, content marketing, and product marketing teams to develop content and communications programs
- This role will oversee media relations, source, and manage the vendor and own the writing of press releases, copy for marketing materials, reports, advertisements, and other related material
- The role will serve as the company's public face in external communications through the development of relationships with industry leaders through media and communication outlets
- The Director of PR will help develop and evolve a compelling corporate narrative that elevates our brand presence, makes it easier for media and industry analysts to understand the value we drive, and in turn help drive top-of-funnel marketing activities
- Expected to collaborate with the various teams to build messaging, positioning, and narratives for various audiences and channels
- The role will ensure that high-quality content is created with simple language and impactful storytelling and lands well with external media
- The Director of PR will amplify our story in the market through various channels like industry analysts, press, social, events, influencers, customer advocates, and more
- Expected to build and grow brand awareness by creating memorable moments in time through targeted impactful PR campaigns
- Responsible for securing top-tier media coverage by creating innovative pitches for different audiences, developing brand guidelines to create high-quality and consistent content and storytelling across all external touchpoints to elevate brand image, and developing KPIs to measure the efficacy of all programs across PR, website, social media to maximize ROI and increase brand awareness
Our take
MeridianLink provides modern software platforms for financial institutions and consumer reporting agencies. Specifically, it powers digital lending and account opening for the former and data verifications for the latter.
The company has been trusted for over 20 years and has remained adaptable and open to change with the industry, such as its recent addition of engagement features that offer new ways to help financial services drive growth, reach target audiences and adjust campaigns to meet business and customer needs. It has therefore maintained a number of impressive customers, from BankPlus and American United to FirstBank and TwinStar.
MeridianLink has proven hungry in recent years for acquisitions, having acquired StreetShares, TazWorks and Saylent within one year, and off the back of its 2021 IPO. Its efforts to expand its product offerings and customer base are a testament to its adaptable nature that has engendered a long-standing strong market position.
Freddie
Company Specialist
Insights
Company
Company benefits
- Potential For Equity-Based Awards
- Insurance coverage (medical, dental, vision, life, and disability)
- Flexible paid time off
- Paid holidays
- 401(k) plan with company match
- Remote work
- All compensation and benefits are subject to the terms and conditions of the underlying plans or programs, as applicable and as may be amended, terminated, or superseded from time to time
Company values
- Deliver on our commitments
- Customer success is our success
- Improve every day
- Stronger together
Company HQ
Costa Mesa, CA
Articles
Leadership
Nicolaas Vlok
(CEO, not founder)Previously co-founded ad served as CEO for both TST and Idion Technology Holdings. Acted as President and CEO for Vision Solutions.
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