Head of Brand and Content, RedCloud Technology
Stock / Equity available
AI-powered open commerce platform
Job no longer available
AI-powered open commerce platform
201-500 employees
Job no longer available
Stock / Equity available
201-500 employees
Company mission
To address the significant technological challenges in creating digital marketplaces where banks, businesses, governments, retailers, insurers, and any service provider, can offer services digitally.
Role
Who you are
- This role requires a strategic thinker with a creative mindset, excellent leadership skills, and a deep understanding of B2B marketing dynamics
- Bachelor’s degree in Marketing, Communications, Business, or a related field; Master’s degree preferred
- 8+ years of experience in brand management and content strategy, preferably in a B2B environment
- Proven track record of developing and executing successful brand and content strategies
- Strong leadership skills with experience managing and developing a team
- Excellent written and verbal communication skills
- Strong analytical skills with the ability to interpret data and make informed decisions
- Proficiency in digital marketing and SEO best practices
- Creative mindset with the ability to think strategically and execute methodically
What the job involves
- The Head of Brand and Content will be responsible for developing, implementing, and managing the company's brand and content strategies to enhance brand awareness, generate demand, and drive customer engagement
- The role includes managing a team of four professionals across content, a social media, and a designer, with the potential for future team expansion
- Develop and execute a comprehensive brand strategy that aligns with the company’s vision, mission, and business objectives
- Ensure brand consistency across all channels and touchpoints
- Monitor and analyze market trends, competitor activities, and customer insights to refine brand positioning
- Create and oversee the execution of a content strategy that supports lead generation, customer engagement, and thought leadership
- Lead the creation of high-quality, relevant, and engaging content, including whitepapers, case studies, blog posts, videos, and social media posts
- Ensure all content is optimized for SEO and aligns with the overall marketing strategy
- Manage a team of four professionals: a content writer, a social media manager, and a designer
- Provide leadership, mentorship, and professional development opportunities to the team
- Set clear goals, provide regular feedback, and foster a collaborative and innovative team culture
- Plan for and facilitate the growth of the team as the company expands
- Collaborate with the marketing team to develop and execute integrated marketing campaigns
- Ensure all campaigns are aligned with the brand strategy and effectively communicate the brand message
- Measure and report on the performance of marketing campaigns, making data-driven recommendations for improvement
- Work closely with sales, product, and customer success teams to ensure alignment of brand and content strategies with business objectives
- Collaborate with external partners, agencies, and vendors to enhance brand and content initiatives
- Oversee the development and maintenance of brand guidelines and ensure adherence across the organization
- Manage brand assets, including logos, visuals, and messaging
Salary benchmarks
Otta's take
Theo Margolius
COO of Otta
Companies like Shopify have been big contenders in the eCommerce sector for a long while now, but with increasing usage and demand comes increase in user fees and advertisements. RedCloud Technologies have been around since 2012 providing a platform for entrepreneurs to trade without the worry of commission charges and high transaction fees.
The company stresses its desire for its platform to be digitally friendly and easy to use. Merchants can offer digital services through any connected device, selling electronic top-ups from brands such as AT&T and Unefon. On top of the easy automation, RedCloud Technologies also offers financial service support to its merchants, pioneering open banking marketplaces.
The company has a well-established client base, including companies like Guinness, and continues to expand into different countries, opening itself up to busy entrepreneur and trader markets. The company has opened offices in London, Paris, Cambridge, Casablanca, and Buenos Aires as it has grown its team. RedCloud Technologies seem set to continue its aggressive growth plans like its payment option expansion collaboration with Paystack, and it's exciting to see how the company will continue to face up to competitors.
Insights
Company
Company benefits
- 25 Days Annual leave, increasing to 26 days after 12 months in the business
- Life Insurance
- Health Care Cash Plan
- Private Healthcare
- Stock Options
Company values
- Impactful Innovation
- Dynamic Agility
- Value Every Voice
- Global Compass, Local Solutions
- Empowering Humility
Company HQ
City of London, London, UK
Articles
Founders
Justin Floyd
(CEO)Sits on the Board for Forbes Technology Council. Serial Entrepreneur Co-founded CMR Surgical and CCL Group PLC among others.
Soumaya Hamzaoui
(COO)Previously a Senior Project Manager for Altran and Orange.
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