Advertising Associate, GoPro
Paid Search
$55.7-75.5k
More information about location
Extreme action cameras and video software
Job no longer available
Extreme action cameras and video software
1001+ employees
Job no longer available
$55.7-75.5k
More information about location
1001+ employees
Company mission
To help the world to capture and share itself in immersive and exciting ways.
Role
Who you are
- Ideally, this candidate has prior experience working in-house or at an agency, building campaigns in various platforms such as SA360 and Bing, with additional Search platforms a bonus
- Minimum 2 years’ experience creating and executing on full-funnel media campaigns within Search platforms to achieve brand and ecommerce goals
- Experience executing campaigns within relevant platforms and partners: SA360, Bing, Yahoo
- Open-minded team player with experience working directly with creative and other marketing teams
- Analytical by nature, strives on understanding data to inform strategic decision-making
- Curious and eager to self-learn and share knowledge about digital imaging space, emerging technologies and ad tech evolutions
- Adaptable, Capable of managing & supporting multiple projects and priorities at the same time within a rapidly changing environment
- Self-motivated and proactive
- Sense of humor and passion for sports, outdoors and/or travel
- BA: Marketing, Advertising, Communications, or related field
What the job involves
- GoPro’s performance marketing team is seeking a seasoned digital marketer with expertise across Search platforms, to manage campaign structure, execution, and optimization as part of a new in-house advertising team
- This exciting new role is an opportunity to build subject matter expertise for paid Search channels and strategy within GoPro and execute on full-funnel campaigns globally
- Assist with campaign strategy, campaign planning, and partner RFP to ensure plans line up with campaign initiatives and company goals
- Evaluate audience targeting and make segmentation recommendations based on targeting availability and campaign objectives
- Develop campaign structure, keyword, and ad copy for Search and build the campaigns within the platforms
- Create and manage campaign IOs and inventory reservations, along with POs and invoice reconciliation
- Review, analyze, and evaluate campaign performance and make strategic optimizations on a daily basis based on this performance
- Assist with budget management, tracking, and reporting on pacing throughout the campaign
- Assist with post-campaign reporting in conjunction with the analytics team
- Collaborate with performance marketing peers and in-house creative teams to achieve common goals across the entire media mix
Our take
GoPro is a global leader in the field of action cameras. It has enjoyed remarkable success since its founding in 2002, and has expanded its offering to include additional apps and video editing software.
The market for cameras is fast-moving, with constant updates and innovations in technology and applications keeping it competitive. GoPro’s constant focus on new features and accessories, as well as its extensive name recognition, has helped the company retain a dominant market share. Similarly, GoPro has been smart to carve itself a niche that expressly excludes competition from swiftly improving smartphone cameras, as nobody wants to take their iPhone down a whitewater rapid.
This has, to date, kept GoPro’s sales growth ahead of competitors. GoPro is attentive to the constant possibility of game-changing new tech and competing products and should have the resources and talent to stay robustly abreast of the pack.
Freddie
Company Specialist
Insights
Company
Funding (last 2 of 3 rounds)
Dec 2012
$200m
GROWTH EQUITY VC
May 2011
$88m
SERIES A
Total funding: $288.2m
Company benefits
- Get your very own GoPro camera + gear
- Medical, dental, and vision insurance – premiums are 100% paid for employees, 80% paid for dependents
- Life insurance and disability benefits
- Generous time off policy
- 12 weeks paid parental leave for new parents
- Pre-tax and Roth 401(k) options
- Discounted employee stock purchase plan (ESPP)
- LiveHealthy monthly wellness reimbursement
- Innovative remote-friendly wellness classes and events
- Flexible work arrangements
- Professional + personal development opportunities, i.e. LinkedIn Learning
- Opportunities to get involved in the causes that you care about (annual camera donation + volunteer events)
Company values
- Make friends - Collaborate and include. Strength in numbers
- Obsessively serve - Put customer interest first
- Harness the power of WOW - Exceed expectations
- Stag agile - Be willing to adapt and commit
- Be a HERO - Take responsibility. Integrity, always
Company HQ
Western Hills, San Mateo, CA
Articles
Leadership
Nicholas Woodman
(CEO & Owner)Received a degree in Visual Arts from the University of California, San Diego. Founder of Fun Bug. Sold Fun Bug and then traveled the world surfing, which inspired them to found GoPro in 2002.
Diversity & Inclusion at GoPro
- Diversity, Equity, Inclusion and Belonging is core to GoPro
- We signed the Outdoor CEO Pledge in December 2020 and published our first ever Pledge report in 2021
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