Senior Director of Product Marketing, ServiceNow
Customer Workflows
$212.1-381.9k
Salary shown is for candidates in the Bay Area + Variable/incentive compensation
Cloud-based digital workflows for enterprises
Be an early applicant
Cloud-based digital workflows for enterprises
1001+ employees
Be an early applicant
$212.1-381.9k
Salary shown is for candidates in the Bay Area + Variable/incentive compensation
1001+ employees
Company mission
To transform IT to revolutionise the enterprise.
Role
Who you are
- 5 years of experience in B2B within CRM product marketing is required
- Bachelor’s degree, MBA preferred
- 15+ years of product marketing, product management, or general marketing experience
- Strong ability to inspire and coach, with a proven track record of hiring, managing, and leading high-performance teams
- Proven storyteller and history of creating positioning and messaging that supported rapidly growing product lines
- Results-driven, and comfortable with both the analytical and creative sides of marketing
- Extremely organized and detail oriented with the ability to go from 1,000 feet as a leader to 10 feet as an executor when needed
- Demonstrated ability to influence and work across functions within and outside of Marketing, building relationships to drive results
- Up to 25% travel to support sales efforts and industry events, as global health situations permit
What the job involves
- We are looking for a proven product marketing leader and evangelist who will help take our Customer Workflows business to the next level
- The leader of this team will have positioning, messaging and storytelling in their DNA
- They are an experienced manager of high-performing teams driving exponential growth in pipeline and helping sales to win more deals
- Define the marketing strategy for the Customer Workflows (Customer Service Management, Field Service Management and Sales and Order Management) and lead the product and solutions marketing execution
- Lead a world class team of product marketers and work with talented and committed peers
- Partner with the GM and heads of Customer and Industry Workflows sales, along with a great team of product managers, product line salespeople and solution consultants, marketers and company executives, to grow the business
- Define personas and messaging and create powerful sales and campaign content that lands with key buyers
- Support the sales team with assets and enablement that help them mature and close pipeline
- Partner with our technical product marketers and product managers to define compelling demo narratives
- Launch new products, features and capabilities that drive further differentiation in the marketplace
- Win over the analyst community and drive media that positions ServiceNow as the best platform for customer experience and customer service
- Be a go-to evangelist to speak to the power of our Customer Workflows at industry events and to the press
Our take
ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations, transforming old, manual ways of working into modern digital workflows. The company was founded in 2004 with a vision to build a cloud-based platform that would enable regular people to route work effectively through the enterprise.
Much as Salesforce enables a company to manage its external clients by keeping a record of all contacts and interactions, ServiceNow promises an internal system to meet the needs of employees. It has succeeded in claiming half the market, setting itself apart from legacy IT service-management software players like BMC Software, Hewlett Packard Enterprise, Cherwell Software and CA Technologies.
The company's success comes from two product traits: simplicity and customisability. ServiceNow's IT tools don't require the IT department to set them up. Once running, they offer a single collection centre for requests, data points and checklists, all of which can in turn be analysed by algorithms to predict needs, flag concerns and measure efficiency.
The company has more than 7500 customers, including 80% of the Fortune 500 list of the United States' largest corporations. ServiceNow now looks to increase its revenue threefold in upcoming years and has entered into a 5-year partnership plan with Visa, beginning with the launch of a Visa-integrated dispute resolution solution for issuers. The company is prioritising organic growth over mergers and acquisitions, with a target revenue of $15 billion, something which its Visa partnership will no doubt aid in achieving.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
16% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2012
$11m
GROWTH EQUITY VC
Feb 2012
$17.9m
GROWTH EQUITY VC
Total funding: $83.8m
Company benefits
- Commuter benefits
- Annual learning stipends
- Work from home opportunities
- Generous family leave
- Matched donations
- Flexible PTO
- 401(k) matching
- Paid volunteer time
Company values
- Win as a team
- Innovate and execute
- Stay hungry and humble
- Deliver customer success
Company HQ
Santa Clara, CA
Articles
Leadership
Fred Luddy
(Chairman Of The Board)Previously Software Developer at Amdahl Corporation for 4 years and CTO at Peregrine Systems for 13 years.
Salary benchmarks
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Diversity & Inclusion at ServiceNow
- Enabling and empowering our people: We use rich learning programmes to equip employees with inclusive mindsets and skills, and we build equitable processes across our entire talent ecosystem
- Engaging our communities and allies: We make space to listen, share openly and engage in respectful dialogue. We extend into our communities through civic engagement, digital literacy and non‑profit support
- Building diverse talent and hiring inclusively: We grow stronger together by developing and advancing individual talent and by improving representation at all levels.
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