Customer Marketing Manager, Diageo
Luxury
Alcoholic beverage company
Be an early applicant
Alcoholic beverage company
1001+ employees
Be an early applicant
1001+ employees
Company mission
To be one of the best performing, most trusted and respected consumer products companies in the world.
Role
Who you are
- 3 to 5 years experience as Sales or Marketing Executive equivalent, including experience working with Luxury brands and customers
- Project management, analytical and core selling skills
- Time management & prioritisation skills
- Can build powerful relationships and work collaboratively within a team
- Problem solver & solution-based teammate who can deal with ambiguity & adapt quickly
- If you like change and innovation, seek to see the bigger picture, make data driven decisions and are a good teammate, you could be a great fit so if you’re passionate about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways
What the job involves
- We are recruiting for a Customer Marketing Manager to work across our Luxury & Specialist customers (Harrods, Selfridges, Harvey Nichols and Whisky specialists) to lead and implement brilliant customer marketing plans in partnership with our customers
- As a Customer Marketing Manager, you will sit right at the heart of our business, working to drive excellent execution of our Luxury brand portfolio. This will involve working closely with our brand and shopper marketing team and create/adapt agencies to develop and deliver best in class assets, and ensure our focus brands show up admirably across all of our customer marketing touchpoints
- You will also play a key role in the learning plan within the Diageo Luxury Company, to understand how we best invest for maximum brand impact and financial delivery with our customers, ensuring everything we do is grounded in M&E and insight
- Build and implement a 30-60-90 rolling activation plan for our Luxury customers, ensuring we show up admirably all year round against our business priorities
- Creating custom incentive programmes across the specialist Whisky channel to drive salience and advocacy for our Luxury brands
- Work with agencies to develop best in class assets for the Luxury sales channel
- Conduct M&E regularly to ensure we are constantly improving our plans to drive greater return on investment
- Manage the A&P budgets for your customers, with accurate forecasting on a monthly basis
Application process
- Job Posting Start Date: 2024-09-10
Salary benchmarks
Our take
Multinational beverage company Diageo was the result of a merger between Guiness and Grand Metropolitan, a leisure and property conglomerate, in 1997. Spearheaded by then-Guiness executives Anthony Greener and Philip Yea, the merger sent stocks skyrocketing and by December of the same year, Diageo was listed on the London Stock Exchange.
As the owner of many of the global leaders in alcoholic beverages (think Ciroc, Smirnoff, and Tanqueray), Diageo has made a number of savvy acquisitions and sell-offs, expanding its portfolio beyond Europe and into the Americas, the Middle East, and Asia.
Over the past decade, however, it has had to face the rise of craft and independent brewing, with companies like Brewdog becoming new competitors. Rather than acquiring these craft beer companies, Diageo has focused on branding Guinness in a way that fits the craft mould. This involved initiatives like The Brewers Project.
During the early 2020s, Diageo also weathered an alcohol sales decline and has bounced back with a renewed focus on cold brew coffee liqueurs and Guinness blends, as well as further acquisitions that have included that of actor Ryan Reynolds’ Aviation Gin
Kirsty
Company Specialist
Insights
Some candidates hear
back within 2 weeks
Company
Employee endorsements
Diversity is a priority
"There are several communities within Diageo focused on different employee groups. The whole company celebrates Pride, and you never get any strange..."
Funding (1 round)
Aug 2023
$8.4m
GRANT
Total funding: $8.4m
Company values
- Build iconic brands
- Enjoy career-defining opportunities
- Be heard
- Make your mark
- Never stop learning
- Be supported
- Create a future that's worth celebrating
Company HQ
Park Royal, London, UK
Articles
Leadership
Debra Crew
(CEO, not founder)Currently a Board Member at Stanley Black & Decker, Inc. Previously Board Member at Mondelēz International, Newell Brands and previously a Board Member at Diageo before becoming its CEO.
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